Who is Matt Heinz?

Matt Heinz, a renowned marketing strategist and speaker, has firmly established himself as an authoritative voice in the B2B marketing and sales enablement industry. With over 15 years of experience, Matt has carved out a niche as a go-to expert for companies looking to build effective demand generation and pipeline management strategies. Founder of Heinz Marketing, Matt is well-known for his actionable insights and focus on customer-centric marketing. His ability to balance thought-provoking ideas with practical application has helped him amass a dedicated online following, especially on LinkedIn, where his authentic and relatable tone resonates deeply with professionals in the marketing and sales space. Through his social media channels, Matt inspires marketers to challenge conventional practices, such as embracing self-care in the workplace and pushing back on toxic behaviors in B2B campaigns. He frequently shares thought pieces, industry analyses, and strategies that highlight his commitment to innovative and ethical marketing practices. With a focus on impactful storytelling and meaningful engagement, Matt has cultivated a highly engaged audience, spanning senior executives, marketers, and entrepreneurs worldwide.

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Matt Heinz: A Strategic Force in Marketing and Sales Thought Leadership

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Matt Heinz began his marketing journey in some of the world’s largest and most influential corporations, including Microsoft, Boeing, and Weber Shandwick. During his tenure at these industry-leading organizations, he developed a deep and nuanced understanding of the intersection between corporate strategy and creative execution, laying a solid foundation for his later contributions to the B2B marketing field. At Microsoft, Matt honed his skills in high-tech marketing, managing complex campaigns that required innovative thinking and precise execution. At Boeing, he delved into the intricacies of aerospace marketing, a highly specialized domain where long sales cycles and high-value transactions demand a strategic approach. Meanwhile, his work at Weber Shandwick allowed him to master the art of public relations and brand management, equipping him with the skills to build compelling narratives and deliver value across various industries.

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In 2007, Matt took a bold leap to apply this wealth of knowledge by founding Heinz Marketing, a consultancy with a singular mission: to help organizations achieve predictable revenue growth through advanced marketing methodologies. Under his leadership, Heinz Marketing quickly gained a reputation for its innovative strategies, particularly in the areas of demand generation, pipeline management, and sales enablement. Matt’s ability to bridge the often siloed worlds of marketing and sales set Heinz Marketing apart, and the firm became a trusted advisor to companies ranging from ambitious startups to established enterprises. By focusing on measurable results and actionable strategies, Matt has positioned Heinz Marketing as a leader in helping organizations turn marketing efforts into tangible business outcomes.

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Beyond his consultancy work, Matt has established himself as a prolific author and speaker, sharing his expertise through books, articles, and keynote addresses at industry events. His written works dive deep into critical topics such as sales enablement, pipeline acceleration, and the importance of aligning marketing and sales teams to achieve shared goals. Through his content, Matt advocates for a customer-centric approach, urging marketers to focus on delivering value at every stage of the customer journey. His thought leadership has not only influenced how companies approach customer journey mapping and digital transformation but has also inspired countless professionals to rethink traditional marketing practices.

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Social Coverage: Building a Multi-Platform Presence

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Matt Heinz leverages two primary platforms—LinkedIn and X—to share his expertise and engage his audience. Each platform is tailored to specific forms of outreach, ensuring his message reaches a broad yet relevant audience.

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Matt Heinz's Social Media Strategy

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LinkedIn: The Cornerstone of Matt’s Thought Leadership

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LinkedIn is undoubtedly Matt Heinz’s most active and engaging platform, serving as the primary hub where he connects with a professional audience eager to learn from his expertise. On LinkedIn, Matt shares a rich variety of content that reflects his deep understanding of marketing trends, personal development, and leadership strategies. His posts masterfully combine storytelling with actionable takeaways, providing valuable insights that resonate with marketers, executives, and business professionals alike. Whether he’s discussing innovative B2B strategies, the importance of mental health in the workplace, or ethical challenges in modern marketing practices, Matt’s tone is always conversational yet authoritative. This blend of relatability and expertise has made him a trusted figure in the LinkedIn business community, where professionals often turn to his content for both inspiration and practical advice. His ability to engage readers through thoughtful discussions on real-world challenges, coupled with his consistent focus on value-driven content, reinforces his position as a leading voice in digital marketing.

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With 56.1K followers, LinkedIn serves as the epicenter of Matt Heinz's online influence. His consistent posting schedule—averaging 30 posts per month—ensures that his audience remains engaged and informed about the latest developments in marketing and sales strategy. Notably, Matt strategically shares his content at 11 PM, a timing that maximizes visibility and increases audience interaction. His content generates an average of 23.2K views per post, underscoring his ability to attract significant attention within his niche. While his engagement rate of 0.15% reflects the challenges of standing out in a competitive LinkedIn environment, it is a testament to his steady growth in audience interaction and commitment to delivering high-quality, insightful content. Through this platform, Matt not only educates and informs but also fosters a community of professionals who value his expertise and authentic approach to addressing the complexities of B2B marketing and leadership.

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• Username: @mattheinz
• Influence Score: 83.5/100
• Followers: 56.1K
• Activity: High (30 posts/month)
• Engagement Rate: 0.15%
• Growth: +0.33% (186 followers)
• Average Engagement: 86 per post
• Posting Habits: Daily at 11 PM

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X (formerly Twitter): A Dormant Channel with Untapped Potential

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X (formerly Twitter) holds a considerable 108.7K followers for Matt Heinz, showcasing the platform's potential as a key part of his digital presence. However, it is currently an underutilized asset, with his last post dating back two months ago and no signs of ongoing activity. When active, Matt uses X to share industry-related resources, such as links to thought-provoking articles, tools, and strategies, effectively complementing the in-depth insights he provides on LinkedIn. This platform has historically allowed Matt to deliver quick updates and connect with a broader audience through concise, digestible content. His previous posts provided value to followers by offering immediate takeaways and actionable advice, tailored to the fast-paced nature of X’s environment. Despite its inactivity, the platform still reflects Matt’s wider influence and ability to connect with professionals across multiple channels.

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The declining growth rate of -2.36%, combined with the lack of recent engagement, indicates a critical opportunity for Matt to either re-engage his audience on X or consider redistributing his efforts toward more productive platforms like LinkedIn. By reigniting his activity with a strategic approach, such as sharing bite-sized insights, engaging in trending industry discussions, or leveraging real-time interaction opportunities, Matt could revitalize his presence and harness the untapped potential of this audience. Alternatively, a deliberate decision to deprioritize X could allow him to focus his resources on platforms with higher engagement rates and a more consistent return on investment. Regardless, X remains a significant part of Matt’s digital footprint, reflecting the broad reach of his influence, even during periods of dormancy, and serving as a reminder of the opportunities that remain for further growth and impact.

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• Username: @heinzmarketing
• Influence Score: 9.8/100
• Followers: 108.7K
• Activity: Inactive (last post: 2 months ago)
• Engagement Rate: 0%
• Growth: -2.36% (-2.6K followers)
• Average Engagement: N/A
• Posting Habits: N/A

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Matt Heinz's Social Media Influence and Rankings

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Matt Heinz ranks among the top 3% of LinkedIn influencers in the United States, reflecting his prominent role in the digital marketing space. With an overall authority score of 7506 points, he outperforms peers in digital marketing thought leadership. This is supported by his inclusion as #66 on industry leaderboards for Marketing & Sales Experts.

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Content Strategy: Storytelling Meets Practicality

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Matt Heinz’s content is characterized by its pragmatic approach. By blending personal anecdotes with professional expertise, he creates posts that are both relatable and educational. For example:

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• Inspirational posts on self-care resonate deeply with professionals experiencing burnout.
• Thought-provoking critiques on unethical marketing trends challenge industry norms.
• Actionable advice on demand generation and pipeline management appeals to senior marketers.

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His ability to adapt content for specific platforms—visual storytelling on LinkedIn vs. short, insightful posts on X—highlights his strategic mindset.

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Reachability and Partnerships

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Matt Heinz is classified as very easy to reach, with a sponsored post cost of $300, making him a highly accessible partner for brands targeting B2B marketing professionals. His partnerships typically align with his focus on ethical marketing, offering brands the chance to collaborate with a trusted name in the industry.

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Matt Heinz exemplifies the modern B2B thought leader, leveraging social media to educate, engage, and inspire. While LinkedIn remains his core platform, there is untapped potential in reviving his X presence and exploring a newsletter to expand his reach. Matt’s authentic storytelling and pragmatic insights ensure his influence will continue to grow, making him an indispensable figure in the digital marketing landscape.

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