Who is Maria Manuelly?

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Maria Emanuélly: Spreading Magic Through Lifestyle, Laughter, and Disney Dreams

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Maria Emanuélly is a creator from Brazil whose love for storytelling shines through every post. She began sharing content around family moments and quickly found her niche. With over 13M followers across platforms, she builds deep emotional connections. Her TikTok videos often go viral for their relatability and charm.

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At just a young age, Maria has already built a personal brand that resonates with Gen Z. She co-founded Fozzi, combining fashion with empowerment. Her feed reflects magical trips, funny moments, and youthful energy. She is ranked among the top 1% in the Brazilian entertainment space.

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Her passion for all things Disney is central to her content, fueling both creativity and community. Collaborations with Meu Sonho Mágico have amplified her whimsical presence. She consistently shares heartfelt posts about friendship, celebration, and milestones. Over 6.1M fans on Instagram follow her magical updates.

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Maria keeps her content light, family-safe, and filled with emotion. With 0.88% engagement on Instagram and strong safety metrics, she’s a brand favorite. Her video storytelling style adds a genuine touch to each collaboration. Whether it’s TikTok skits or Disney-themed posts, she continues to enchant.

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An Influencer Active on Social Media

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Maria Emanuélly dominates across TikTok and Instagram, with growing reach on YouTube, offering family-friendly, fashion-infused lifestyle content anchored in humor and relatability.

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Maria Manuelly's Social Media Strategy Analysis

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TikTok Strategy – Whimsical Edits & Relatable Skits

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Maria’s TikTok content thrives on humor, storytelling, and visual effects. She often features family members, magical themes, and trend-based audio. Her playful tone resonates deeply with a teen audience. She posts 11.3 videos/week, keeping consistency her strength.

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Her strong presence on TikTok is built around daily vlogs and occasional collaborations. She uses trending audio and Disney-inspired transitions to create an immersive experience. Videos like the throwback childhood ones reach millions. Her 7.4M followers reflect the platform’s central role.

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Despite a lower engagement rate of 0.54%, Maria maintains solid views at 291.6K avg/video. Her comment section stays active, especially around emotional or nostalgic content. Her growth is currently stable at 0%, but her TikTok energy is still evergreen. She’s a staple in Brazil’s video community.

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Her schedule reflects discipline and strategy—posting twice daily at 4 PM ensures visibility in early hours. Whether it’s a Disney moment or a family joke, her voice remains authentic. Combined with positive metrics in brand safety, she remains a reliable partner. TikTok continues to be her storytelling engine.

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• Username: @eumariaemanuellyoficial
• Influence Score: 89.4/100
• Followers: 7.4M
• Activity: 11.3 videos/week
• Engagement Rate: 0.54%
• Growth: 0%
• Average Engagement: 39.8K
• Posting Habits: Twice a day at 4 PM EST

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Instagram Strategy – Disney Glam Meets Emotional Storytelling

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On Instagram, Maria shares heartfelt Reels, personal updates, and vibrant travel looks. Her visuals are often soft-toned, capturing emotion and aesthetic. She mixes humor with storytelling in short formats. With 6.1M followers, she commands strong visibility.

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Each post resonates with youthful charm—be it a funny caption, a Disney look, or a post-op selfie. Her average engagement sits at 53.9K, with an engagement rate of 0.88%. She posts 15 times/month, prioritizing quality over quantity. Moments like family hugs gain traction.

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Her Disney collaborations and lifestyle series have attracted brand attention, especially those targeting young girls. She balances humor with real-life updates—like getting wisdom teeth removed. Emotional connectivity is her strong suit. Combined with 1.1M views/post, she leaves lasting impressions.

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She posts early at 5 PM, making her content accessible during morning scrolls. Her Instagram feels like a curated digital diary. Between outfits, travel edits, and sisterly bonds, Maria invites her community into her world. The platform doubles as her brand-building canvas.

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• Username: @eumariaemanuellyoficial
• Influence Score: 85.3/100
• Followers: 6.1M
• Activity: 15 posts/month
• Engagement Rate: 0.88%
• Growth: -0.36%
• Average Engagement: 53.9K
• Posting Habits: Every day at 5 PM EST

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YouTube Shorts Strategy – Boosting TikTok Clips to Expand Format

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Maria uses YouTube Shorts as an archive of her best-performing TikTok videos. Though less active here, she tests format consistency. She has 221K subscribers, with minimal growth in the past 30 days. Only 0.9 videos/month are shared.

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Despite lower posting, she maintains visibility through cross-platform traffic. Her most-viewed videos pass 60K views, usually featuring funny or emotional content. Shorts allow her to test different audiences. Her engagement rate sits at 0.22%.

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She hasn’t yet developed a dedicated YouTube strategy, but the platform holds potential. Current habits suggest occasional use as a content repository. Her focus remains on Instagram and TikTok. Yet with YouTube’s expanding shorts economy, there’s room for Maria to scale here.

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She posts around 8 PM annually, which limits data collection. However, when she does post, the content style aligns with her brand. Featuring product shots, fun moments, and sibling dynamics, she maintains a relatable tone. The platform could evolve as her long-form hub later.

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• Username: @eumariaemanuellyoficial
• Influence Score: 68.4/100
• Followers: 221K
• Activity: 0.9 videos/month
• Engagement Rate: 0.22%
• Growth: 0%
• Average Engagement: 485
• Posting Habits: Once a year at 8 PM EST

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Twitter (X): A Dormant Yet Branded Channel

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While Maria Emanuélly holds a presence on X, the platform remains mostly dormant compared to her highly active TikTok and Instagram. Her last post was made 8 months ago, indicating the platform is not part of her current content strategy. However, her profile is still maintained professionally, complete with links to her brand Fozzi and bio highlighting her location in Cascavel, Brazil. This strategic setup suggests that while she's not posting content here, she uses X as a branding asset and a searchable point of contact.

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Despite its inactivity, her X profile has over 47.6K followers, demonstrating past growth and interest. Its aesthetic aligns with her other platforms, presenting cohesive visual storytelling. The bio includes links to her storefront and creator landing page, showing she treats X as a gateway platform rather than a high-engagement channel. While she doesn’t currently leverage X for interaction or updates, its structured layout keeps her presence intact for potential future use or brand searches.

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• Username: @ttmanuziinha
• Influence Score: 8.1/100
• Followers: 47.6K
• Activity: 0 Tweets/week
• Engagement Rate: 0%
• Growth: -0.33% (last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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Maria Manuelly's Social Media Influence Summary

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Maria Emanuélly ranks in the Top 1% for Video Entertainment in Brazil and Top 2% on TikTok Brazil, showcasing her strong influence and consistent digital presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Magic, Emotion & Relatable Humor

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Maria’s content strategy thrives on three pillars: family moments, nostalgia, and fantasy. Her storytelling format is short, punchy, and packed with emotional value—whether it’s about growing up with siblings, revisiting old trends, or prepping for a Disney trip.

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Reachability and Partnerships

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Maria Emanuélly maintains high visibility across TikTok and Instagram, posting at least 27 times/month combined. Her frequent activity ensures consistent exposure and top-of-mind presence with brands. With 13.5M followers across platforms, her digital footprint is strong and diverse.

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She is highly responsive on TikTok and Instagram, both ranking in Brazil’s Top 1%-2%. Her brand openness and past work with Meu Sonho Mágico and Fozzi confirm her collaboration potential. Maria’s reach spans fashion, travel, and family lifestyle verticals. She actively tags up to 14 times per partner.

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Maria’s content shows high engagement from a young, Portuguese-speaking audience, particularly girls and teens. With an average of 291.6K views per TikTok and 1.1M views per Instagram post, she ensures broad message amplification. Her bright tone and playful edits boost recall.

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Her collaborative network includes brands and creators like Maria Nicolly, Camille Leal, and her own brand Fozzi. The presence of 14 partners within her Favikon radar reinforces her influence and accessibility. Maria’s partnership sweet spot lies between $10K–$20K/post. Her reachability matches her growing authority.

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Conclusion: Maria Emanuélly – The Face of Magical Relatability in Gen Z Content

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With her joyful charm and heartfelt narratives, Maria Emanuélly brings a sense of wonder to digital storytelling. From silly sibling videos to Disney dreams, she’s more than just a lifestyle influencer—she’s a digital companion for millions of teens and young adults across Brazil.

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View the AI-powered profile

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