Who is Maria Luisa Neves?

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Maria Luisa Neves: Elevating Digital Communication with Empathy and Influence

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Maria Luisa Neves is a Brazilian psychology student and rising lifestyle influencer known for turning personal reflection into powerful storytelling. Her content blends academic insight with emotional vulnerability, offering a safe space for students and young adults navigating mental health, identity, and everyday life. With a strong digital presence on TikTok, Instagram, and X, she connects deeply with her audience through relatable narratives and thoughtful commentary.

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Her background in psychology shapes much of her content—she often discusses emotional intelligence, communication in relationships, and the challenges of adulthood in a way that feels personal and grounded. Whether she's sharing her thoughts on university stress, showcasing her long-term relationship, or simply reflecting on the small joys of life, Maria Luisa does so with clarity, softness, and intention.

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As an LGBTQIA+ ally, Maria Luisa also uses her platform to promote inclusivity and support for underrepresented voices. Her posts frequently celebrate love in all its forms, amplify positive messages, and foster genuine dialogue with her followers. This openness has helped her build a loyal, highly engaged community that values her authenticity and values-driven approach.

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Maria Luisa’s influence extends beyond social media aesthetics—her true power lies in how she makes people feel seen. Through storytelling that is both introspective and empowering, she’s become a voice for students, dreamers, and those searching for connection online. In every video, post, or tweet, her message is clear: you’re not alone, and your voice matters.

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An Influencer Active on Social Media

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Maria Luisa Neves maintains an active presence across TikTok, Instagram, and X, with a combined following of over 1.6 million users—each platform tailored to a unique slice of her brand personality.

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Maria Luisa Neves' Social Media Strategy Analysis

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TikTok: Where Psychology Meets Viral Relatability

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Maria Luisa’s TikTok content blends academic insight with Gen Z humor, making complex ideas feel simple and digestible. Her videos range from relationship communication tips to mental health anecdotes and daily life reflections. With a highly visual and expressive style, she uses storytelling, trending audio, and punchy edits to hook viewers quickly. This results in highly viral videos—several passing the million-view mark—with comments full of emotional connection.

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Her tone is raw and unfiltered yet grounded in empathy, which resonates with her young audience. She doesn't shy away from serious subjects but delivers them through a lens of warmth and vulnerability. Many of her top-performing videos involve relatable emotional breakdowns, partner content, or reflections on breakups, often sparking massive engagement. She’s not just entertaining—she’s offering therapy-adjacent comfort without the clinical jargon.

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By posting an average of 2.7 videos per week, Maria Luisa stays consistent without overwhelming her followers. She favors casual formats, speaking directly to the camera or playing with humor to soften heavier topics. The average engagement per video is 14.3K, with an impressive reach of 64.5K views, which confirms her ability to cut through TikTok’s noise with authenticity.

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Maria’s TikTok strategy is clearly working: she has 1.2M followers and an 84.8/100 influence score. Her growth has plateaued at 0%, but her community remains strong and consistently engaged. Her approach relies less on high-volume posting and more on emotional resonance—and it’s a formula that keeps her top of mind within the self-aware, introspective Gen Z creator niche.

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• ‍Username: @marialuisaneves20‍
• Influence Score: 84.8/100‍
• Followers: 1.2M‍
• Activity: 2.7 videos/week‍‍
• ‍Engagement Rate: 1.19%‍
• Growth (30 days): 0%‍
• Average Engagement: 14.3K‍
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: A Gallery of Love, Identity, and Representation

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On Instagram, Maria Luisa reveals a softer, more curated side of her storytelling. She shares life updates, relationship moments, and psychology-inspired reflections through carousels, captions, and Reels. Her aesthetic is bright, casual, and intimate—focused on visuals that celebrate her relationship, community, and mental health in everyday life. Whether it’s a kiss under a sunset or a heartfelt message to her partner, her content reads like a personal journal.

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Maria’s strength on Instagram lies in how deeply her audience engages with her narrative-driven posts. Her Reels and static images alike often go viral—such as her anniversary celebration post reaching over 955K views and 77.9K likes. She blends thoughtful captions with visuals that feel natural and unforced, helping her stand out among highly polished lifestyle creators. Her followers are here not for perfection but for honesty and emotional warmth.

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Posting an average of 11 times a month, Maria maintains a steady rhythm while ensuring her content stays meaningful. Her Instagram presence is built around storytelling, with each post feeling intentional and community-driven. She engages with her followers in the comments, creating space for shared reflections, celebration, and encouragement.

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With an impressive 89/100 influence score and 330K followers, Maria Luisa ranks in the top 1% for Instagram creators in Brazil. Her engagement rate is particularly noteworthy at 6.38%, showing her audience is not only present—they're deeply invested. For brands in mental health, lifestyle, or inclusive beauty, this platform is a key opportunity for connection.

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• ‍Username: @marialuisaneves‍
• Influence Score: 89/100‍
• Followers: 330K‍
• Activity: 11 posts/month‍
• Engagement Rate: 6.38%‍
• Growth (30 days): +0.1%‍
• Average Engagement: 21.1K‍
• Posting Habits: 3 times a week at 6 PM EST

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X (Twitter): Micro-Journaling with Emotional Power

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Maria Luisa’s presence on X (formerly Twitter) is surprisingly impactful, offering poetic thoughts and raw emotional snapshots. Her tweets are often minimalistic but thought-provoking, designed to spark conversation or reflection. A single line from her—“amar também é aprender a se comunicar”—can earn tens of thousands of likes and hundreds of shares. She uses the platform more as a digital diary, revealing introspective truths with soft power.

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Her tone is personal, almost confessional, and it draws her community in. Unlike her more visual platforms, X lets her focus on language and brevity to build emotional resonance. It’s here where her psychological perspective shines through the strongest, whether she’s musing on adulthood or heartbreak. Her tweets read like tiny journal entries, often reposted for their relatability.

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Despite a relatively small posting volume (about 2.5 tweets per week), Maria’s tweets get high traction—her average engagement is 3.1K per post, with 73.2K average views. This is impressive given her 138K followers and speaks to her ability to go viral even in a text-first environment. It’s also one of the platforms where her LGBTQIA+ support content sees strong community interaction.

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While her growth on X is slightly negative (-0.19%), her consistent engagement rate (2.21%) and 81/100 score confirm its value as part of her digital ecosystem. This is a creator who makes words count, and for brands in mental health, education, or inclusive messaging, her voice is both powerful and nuanced.

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• ‍Username: @nevesmarialuisa‍
• Influence Score: 81/100‍
• Followers: 138K‍
• Activity: 2.5 tweets/week‍
• Engagement Rate: 2.21%‍
• Growth (30 days): -0.19%‍
• Average Engagement: 3.1K‍
• Posting Habits: Twice a week at 7 PM EST

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Maria Luisa Neves' Social Media Influence Summary

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Maria Luisa Neves has an impressive overall Influence Score of 8,823 points, placing her in the Top 1% of LGBTQIA+ Allies creators in both Brazil (#12) and worldwide (#77). On Instagram, she ranks in the Top 1% in Brazil (#2,384) and Top 1% globally (#21,198). These rankings reflect a creator who combines relatability, reach, and relevance with authority in her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: How Maria Luisa Neves Builds Community Through Storytelling

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Maria Luisa’s content strategy is rooted in emotional clarity and educational empowerment. She doesn’t just post to entertain—she posts to uplift, inform, and reflect. Each piece of content is designed with a soft, casual tone that feels like advice from a close friend.

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Reachability and Partnerships

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Maria Luisa Neves is highly reachable for partnerships, particularly with brands focused on mental health, education, or inclusive beauty. She’s previously collaborated with Uliving Brasil, Yamá Cosméticos, and Dossier Perfume, integrating them into reflective, story-driven posts that match her values.

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She maintains active DM interaction on Instagram and is known to reshare brand campaigns that align with her identity-first content. Her partnership style leans on emotional context over product promotion, making her ideal for value-based messaging.

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Conclusion: Shaping Influence with Empathy, Education, and Authenticity

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Maria Luisa Neves has carved out a space in digital media that goes far beyond trends and filters. She represents a generation of thoughtful, purpose-driven creators who use their platforms for more than visibility—they use them to connect, inspire, and educate.

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View the AI-powered profile

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