Who is Maria Fernanda Gigli aka fergigliello?

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Maria Fernanda Gigli: Bringing Baking to the Digital World

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Maria Fernanda Gigli is a pastry chef and online cooking instructor known for her creative approach to baking. She has built a strong reputation by sharing accessible recipes that cater to both beginners and experienced home bakers. Her content is engaging, featuring step-by-step tutorials, expert tips, and innovative techniques. With a passion for teaching, she makes baking enjoyable and approachable for all skill levels.

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Her journey began with a love for desserts, which she transformed into a full-time career through social media. Over the years, she has gained 1M followers on Instagram and 726.4K on TikTok, establishing herself as a trusted voice in the baking community. Through her content, she not only shares recipes but also encourages her audience to experiment and develop their skills. Her approachable teaching style has made her a favorite among Spanish-speaking baking enthusiasts.

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Maria's influence extends beyond social media, as she collaborates with brands to promote baking-related products. She has worked with MENDIA ARGENTINA, Flybondi, and Lacteos Barraza SA, showcasing products in a way that feels natural and engaging. Her ability to seamlessly integrate promotions into her content has made her a sought-after partner for food and kitchenware companies. These collaborations highlight her credibility and impact in the baking industry.

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Despite her success, Maria remains committed to educating and inspiring her audience. She continues to expand her online courses, offering structured learning experiences for those who want to refine their baking skills. By sharing a mix of classic and modern recipes, she keeps her content fresh and exciting. With a growing digital presence and an engaged community, Maria is shaping the future of home baking in Argentina and beyond.

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An Influencer Active on Social Media

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With a significant following across Instagram, TikTok, and YouTube, Maria Fernanda Gigli has made her mark in the digital space. She maintains a steady posting schedule and engages her audience with diverse content formats, including videos, tutorials, and live sessions.

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Maria Fernanda Gigli’s Social Media Strategy Analysis

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Instagram: Fer Gigliello - The Heart of Her Influence

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Maria Fernanda Gigli’s Instagram is her most active and influential platform, boasting 1M followers. She shares a variety of recipes, from simple homemade treats to elaborate desserts that showcase her expertise. Her content includes step-by-step tutorials, baking tips, and behind-the-scenes glimpses into her creative process. With a highly visual approach, she ensures her audience stays engaged and inspired every day.

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Her posts maintain a consistent and structured format, making them easy to follow for home bakers. She uploads approximately 13 times per month, always at 4 PM EST, ensuring her content reaches her audience at an optimal time. Whether it’s a quick recipe, an educational baking tip, or a product recommendation, her posts are designed to provide value. The combination of high-quality visuals and clear instructions makes her page a go-to destination for baking enthusiasts.

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Engagement on Instagram remains strong, with an average of 4.5K interactions per post and an engagement rate of 0.44%. Her approachable style encourages audience interaction, with followers frequently sharing their own attempts at her recipes. This interaction not only boosts her engagement but also strengthens the sense of community within her audience. By maintaining a personal connection, she keeps her followers invested in her content.

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Maria’s growth on Instagram has remained stable, showing a +0.02% increase in the last 30 days. While this may seem small, it reflects her ability to retain a loyal audience despite a saturated market. Her influence score of 86.8/100 highlights her strong presence in the baking community. With a balance of creativity, consistency, and engagement, Maria continues to dominate Instagram as a top baking influencer.

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• Username: @fergigliello
• Influence Score: 86.8/100
• Followers: 1M
• Activity: 13 posts/month
• Engagement Rate: 0.44%
• Growth: +0.02% (30 days)
• Average Engagement: 4.5K
• Posting Habits: Every day at 4 PM EST

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TikTok: Quick and Engaging Baking Content

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Maria’s TikTok presence is centered around fun, engaging, and informative short videos that showcase her love for baking. With 726.4K followers, she has built a strong community that enjoys her easy-to-follow recipes and creative dessert ideas. Her videos often highlight quick baking hacks, unique ingredient combinations, and visually appealing treats. This platform allows her to showcase her personality while keeping content concise and engaging.

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She posts an average of 2.2 videos per week, maintaining a steady flow of content to keep her audience engaged. Her videos are designed to be short yet informative, making them easy to watch and share. Unlike Instagram, where she focuses on in-depth tutorials, TikTok allows her to experiment with trends and viral baking challenges. This mix of creativity and relatability makes her content appealing to a younger audience.

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Despite her strong following, TikTok's engagement rate is 0.02%, with an average of 173 interactions per video. While this is lower compared to Instagram, her reach remains significant due to TikTok’s algorithm favoring short-form, shareable content. Her average video views stand at 8.1K, demonstrating a steady audience interested in her content. By leveraging viral trends and interactive challenges, she maximizes visibility and engagement.

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Her growth on TikTok has seen a slight decline of -0.04% over the last 30 days, but her consistent posting keeps her profile active. With an influence score of 70.8/100, Maria remains a relevant figure in the baking community on TikTok. If she increases her posting frequency or engages in more viral trends, her numbers could see a positive shift. TikTok continues to be a valuable platform for showcasing her creativity in short-form video content.

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• Username: @fergigliello
• Influence Score: 70.8/100
• Followers: 726.4K
• Activity: 2.2 videos/week
• Engagement Rate: 0.02%
• Growth: -0.04% (30 days)
• Average Engagement: 173
• Posting Habits: Twice a week at 4 PM EST

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YouTube: A Less Active Presence

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Maria’s YouTube channel, while smaller compared to her other platforms, has the potential for significant growth. With 35.8K followers, her audience is considerably smaller, and her content strategy here is not as active. Currently, she has not posted in the last 30 days, resulting in an engagement rate of 0%. However, given her expertise, YouTube could serve as a strong long-form content platform for in-depth tutorials.

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Unlike Instagram and TikTok, where short-form content thrives, YouTube allows for detailed videos that could enhance her audience’s learning experience. Given her background as a cooking instructor, she could create structured video series, diving deep into complex recipes. This would provide value to her audience while positioning her as an expert in online baking education. With more frequent uploads, YouTube could become a valuable extension of her brand.

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Her influence score on YouTube is currently 26.9/100, reflecting her limited activity on the platform. However, she has still gained a +0.38% growth in the last 30 days, showing that her audience is slowly expanding. If she starts posting consistently, she could attract a larger segment of baking enthusiasts who prefer long-form content. Her expertise in online teaching makes her well-suited for creating high-quality instructional videos.

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Maria’s posting habits on YouTube are currently once a year at 7 PM EST, indicating that it is not her priority platform. If she dedicates more time to this channel, she could diversify her content and reach a wider audience. Expanding on YouTube with recipe series, baking challenges, and collaborations could significantly boost her authority. With the right strategy, YouTube could become one of her most powerful platforms for growth.

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• Username: @fergigliello
• Influence Score: 26.9/100
• Followers: 35.8K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +0.38% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Fergigliello’s Social Media Influence Summary

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Maria ranks among the top food influencers in Argentina. On Instagram, she is in the top 5%, and in the baking niche in Argentina, she ranks in the top 4%. Worldwide, she is in the top 1% for baking content, showcasing her influence beyond her home country. Her Favikon authority score of 8,582 places her among the leading digital baking content creators.

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Learn more about the Favikon Methodology here

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Content Strategy: A Blend of Education and Engagement

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Maria’s content is designed for engagement and education. She shares step-by-step baking tutorials, tips, and product recommendations. Her content is visually appealing, featuring high-quality images and well-edited videos. She combines traditional recipes with innovative twists, making her platform a source of inspiration for both beginners and experienced bakers. Her Instagram reels and TikTok videos focus on short, engaging content, while her longer Instagram posts provide more in-depth baking techniques. She balances promotional content with organic, valuable insights for her audience.

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Reachability and Partnerships

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Maria Fernanda Gigli is an ideal partner for brands in the food, baking, and kitchenware industries. With a highly engaged audience across Instagram and TikTok, she provides brands with a strong platform for exposure. Her collaborations with MENDIA ARGENTINA, Flybondi, and Lacteos Barraza SA demonstrate her ability to integrate sponsorships naturally. These partnerships enhance her credibility while offering valuable promotion for brands targeting home bakers.

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Her estimated post value ranges between $7.5K - $15K, making her a competitive choice for advertising campaigns. Brands looking to reach Spanish-speaking audiences in Argentina can benefit from her strong regional influence. Whether promoting baking ingredients, cookware, or culinary courses, Maria’s content maintains authenticity while driving engagement. Her ability to showcase products within her creative content ensures high visibility and audience trust.

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Maria’s Instagram remains her strongest platform for partnerships due to her 1M followers and high engagement rates. Her structured posting schedule ensures that sponsored content reaches her audience at optimal times. TikTok also presents opportunities for viral marketing, as short, engaging videos can amplify brand reach. By leveraging both platforms, Maria offers brands a multi-channel approach to reaching baking enthusiasts.

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Despite limited activity, YouTube holds potential for long-term brand collaborations through in-depth product reviews and tutorials. With 35.8K followers, brands investing in long-form content could benefit from more detailed exposure. Expanding into this space could open doors for partnerships with premium kitchenware and online baking courses. By strengthening her YouTube presence, Maria could enhance her marketability for high-value collaborations.

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Conclusion: Elevating Home Baking with Passion and Expertise

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Maria Fernanda Gigli has established herself as a key digital influencer in the baking niche. With strong engagement on Instagram and TikTok, she continues to grow her audience while maintaining an authentic and educational approach. Her content is both engaging and informative, making her a valuable partner for brands in the food industry. As she continues to expand her digital presence, Maria remains a go-to creator for anyone passionate about baking.

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View the AI-powered profile

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