Who is Marcella Bragança?

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Marcella Bragança: Spreading Love and Laughter Through Relatable Lifestyle Content

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Marcella Bragança is a Brazilian creator known for her playful spirit and vibrant personality. Her content focuses on daily moments filled with humor, love, and personal flair. With over 4.8M followers on TikTok and an expanding presence elsewhere, she’s made a lasting impression. Her audience enjoys her unique take on relatable topics and romantic snippets.

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As a digital influencer, Marcella’s storytelling thrives across platforms like Instagram, TikTok, and YouTube. She turns everyday experiences into viral entertainment with skits, tips, and heartfelt anecdotes. By consistently posting at 7PM, she ensures her community starts the day smiling. Her dedication has resulted in over 176.5K average engagements per video.

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Behind the humor lies a sharp strategy anchored in visual consistency and emotional authenticity. Whether she's reviewing a product or sharing a couple's moment, her tone remains sincere and bright. She reaches up to 1.4M viewers per TikTok clip, showing strong audience retention. Over the past month alone, she gained 106.5K new followers.

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Marcella’s career is fueled by creativity and collaboration. She’s partnered with top brands like Garnier and Meu Sonho Mágico to create storytelling-led campaigns. Her YouTube Shorts hit up to 13.8M views, and she maintains engagement across platforms. Thanks to her growth rate of +2.27%, she continues to thrive in Brazil’s digital scene.

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An Influencer Active on Social Media

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Marcella Bragança engages a young, lifestyle-focused audience across TikTok, YouTube, and Instagram, delivering humorous, beauty-centric content with strong commercial appeal.

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Marcella Bragança's Social Media Strategy Analysis

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TikTok Strategy: Relatable Skits and Strong Momentum

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Marcella’s TikTok content blends humor, everyday relationships, and viral storytelling to build emotional resonance. Her funny takes on couples and relatable Brazilian culture keep fans returning daily. With 4.8M followers and over 1.4M views per post, her reach is undeniable. Her daily posts at 7PM maximize visibility and algorithmic favor.

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Her ability to turn small moments into powerful content makes her a TikTok force. Engagement is fueled by loyal audiences who actively comment and share. She averages 176.5K engagements per video and holds a 3.68% engagement rate. Over the last 30 days, her follower base grew by 106.5K.

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Marcella’s storytelling is visual and sound-driven, taking full advantage of trending audio and quick-cut editing. Her polished yet casual style aligns with the TikTok aesthetic while standing out through her personality. Her activity level is consistent at 8.2 videos per week. That rhythm helps sustain her 95.5/100 influence score.

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She has a unique way of connecting through authenticity, consistently creating content that blends humor with life’s little quirks. These storytelling-driven videos build trust with viewers and foster loyalty. Her network also contributes—frequent duets or tags create cross-platform momentum. With a growth rate of +2.27%, TikTok remains her top platform.

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• ‍Username: @mmarcellabraganca‍
• Influence Score: 95.5/100‍
• Followers: 4.8M‍
• Activity: 8.2 videos/week‍
• Engagement Rate: 3.68%‍
• Growth: +2.27%‍
• Average Engagement: 176.5K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy: Skits and Viral Humor Through Shorts

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Marcella’s YouTube presence focuses entirely on Shorts, leaning into comedic skits and relatable storytelling. With 2M subscribers and viral hits over 13.8M views, her bite-sized content is highly shareable. Her humor centers on daily situations like family quirks or couples. Although she posts only 0.8 times a month, her impact is outsized.

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Her Shorts content uses strong hooks, visual humor, and trending themes to spark reactions. Some videos reach up to 633K likes and 3.4K comments, highlighting viewer investment. Despite limited frequency, her Shorts have a high return on viewership. The channel's influence score currently sits at 91.5.

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The strength of her channel lies in episodic relatability, acting performances, and strong visual storytelling. Her content thrives on reactions, often triggering comments that push the algorithm. With just 908 average engagements and 12.4K average views, there’s potential for more consistency. Her growth rate in the past 30 days hit +6.14%.

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Marcella’s YouTube is an extension of her TikTok personality, showcasing consistent energy and humor. It’s a platform she could scale more with regular uploads, as her Shorts prove viral potential. The audience appreciates the mix of comedy and heart, especially in partner or home-based scenarios. Her YouTube schedule runs once a year at 8PM, leaving room for expansion.

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• ‍Username: @marcellabraganca‍
• Influence Score: 91.5/100‍
• Followers: 2M‍
• Activity: 0.8 videos/month‍
• Engagement Rate: 0.04%‍
• Growth: +6.14%‍
• Average Engagement: 908‍
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Bright Lifestyle and Daily Connection

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Marcella’s Instagram captures beauty, romance, and relatable life moments through both feed posts and Reels. Her strength lies in lighthearted stories and natural product showcasing. With 3.3M followers and a focus on authentic storytelling, she connects deeply with her audience. She posts daily around 4 PM, keeping her community engaged.

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Her visual aesthetic is polished yet down-to-earth, often featuring travel, beauty products, and family interactions. She crafts mini-narratives using trending sounds and relatable captions. Although her average engagement is 7.3K, she maintains consistent visibility. Her overall growth over 30 days sits at +2.14%.

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Marcella engages audiences with candid photos, celebration of love, and humor rooted in daily life. She frequently tags brands and includes light, humorous scripts or audio. With 17 posts per month and an influence score of 89.8, her presence is steady. The average view count per post reaches 165.2K.

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Her approach is emotional and optimistic, inviting followers into a friendly digital space. Instagram Reels amplify her reach, especially among beauty and lifestyle communities. Despite a lower engagement rate of 0.22%, her volume and quality keep the profile active. She strategically balances aesthetic with everyday realism.

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• ‍Username: @mmarcellabraganca‍
• Influence Score: 89.8/100‍
• Followers: 3.3M‍
• Activity: 17 posts/month‍
• Engagement Rate: 0.22%‍
• Growth: +2.14%‍
• Average Engagement: 7.3K‍
• Posting Habits: Everyday at 4 PM EST

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Marcella Bragança's Social Media Influence Summary

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With a total Favikon Influence Score of 9,380 pts, Marcella ranks impressively in several categories. She’s in the Top 1% on TikTok in Brazil (#76) and the Top 1% for Lifestyle & Reality TV Creators (#25 in Brazil and #99 globally). These numbers position her as a highly visible and engaging creator, especially in the humor and lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Love, Laughs, and Beauty

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Marcella’s content strategy is a reflection of her personality: bubbly, grounded, and refreshingly honest. She crafts skits from personal experiences and seamlessly integrates brand promotions in a way that feels natural and non-intrusive. Her TikToks and YouTube Shorts often involve couple dynamics, hilarious mishaps, and cheeky takes on relationships.

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Reachability and Partnerships

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Marcella's audience reach is strongest on TikTok, where her videos consistently attract over 1.4M views. Her posting rhythm of 8.2 videos per week maximizes visibility and algorithmic traction. The consistent schedule at 7PM aligns with audience habits, fueling a strong engagement loop. Her total follower base across platforms surpasses 10M.

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Her presence on Instagram is rooted in daily posting, maintaining a loyal community of 3.3M followers. With an average view count of 165.2K and 17 posts per month, she stays constantly relevant. Despite a lower engagement rate of 0.22%, her visibility benefits from consistent content. Morning uploads at 4PM align with peak scroll hours.

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On YouTube, Marcella has created massive impact despite low volume, with 2M subscribers and millions of views on Shorts. Her top videos have garnered over 13.8M views, highlighting strong virality potential. She posts infrequently—about 0.8 times per month—but capitalizes on humorous shorts. With a posting time of 8PM, her videos benefit from a primetime start.

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Marcella’s strong network of collaborators and brands—such as Garnier, Meu Sonho Mágico, and Criativa Imagem—enhances her cross-platform visibility. She's worked with over 20 creators, further expanding her reach through shared content and tag-based discovery. Her influence score of 9,380 places her among the top 1% in Brazil. With her expanding footprint, Marcella remains highly reachable and strategically positioned.

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Conclusion: Marcella Bragança – Brazil’s Joyful Voice in Lifestyle Influencing

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Marcella Bragança’s charm lies in her authenticity, her comedic edge, and her ability to connect with fans through real-life humor and uplifting energy. Whether she’s joking about couple quirks or promoting a shampoo brand, she remains grounded in joy, love, and relatability. In the ever-growing world of content creators, Marcella continues to prove that humor, heart, and style are a winning formula.

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View the AI-powered profile

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