Who is Manuela Perez?

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Manuela Perez: Blending Beauty, Dance, and Lifestyle with Confidence and Charm

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Manuela Perez is a Brazilian beauty and lifestyle content creator who has built a loyal following by sharing her passion for hair care, self-confidence, and joyful living. Known for her radiant curly hair and glowing personality, she inspires her audience to embrace their natural beauty through authentic and relatable content. Her videos often feature easy-to-follow routines, favorite product recommendations, and empowering personal moments. With her signature charm and casual style, Manuela connects deeply with young women across Brazil.

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Her digital journey began with short dance videos, but quickly evolved into a broader lifestyle brand as followers fell in love with her personality and creativity. She uses platforms like TikTok and Instagram not only to entertain, but to educate her audience on topics like curly hair maintenance, self-love, and fashion trends. Her collaborative spirit shines through in partnerships with brands like Pantene and Haskell, where she integrates products into daily-use scenarios. This has made her a go-to voice for hair and beauty campaigns seeking authenticity.

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Manuela’s content stands out for its vibrant visuals, joyful energy, and emotional resonance. She effortlessly blends high-energy choreography with soft beauty transitions, giving her posts a dynamic rhythm that feels both aspirational and attainable. Whether she’s laughing with friends, dancing in her living room, or showing off her favorite leave-in cream, her storytelling remains grounded in real-life experience. This consistent approach has helped her maintain top-tier rankings among Brazilian influencers.

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Beyond brand work and tutorials, Manuela’s online presence reflects a genuine passion for empowering women to love themselves as they are. Her ability to foster positivity and confidence has helped her carve out a unique space in the digital beauty world. Through her platform, she’s not only shaping trends but helping her followers build a deeper relationship with themselves. Manuela is more than a beauty creator—she’s a role model for self-expression, joy, and growth.

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An Influencer Active on Social Media

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Manuela Perez maintains a strong and diverse digital footprint across TikTok, Instagram, YouTube, and X (Twitter). With a robust multi-platform strategy, she adapts her content style to fit each channel, maximizing engagement and reinforcing her brand identity. Her most active and successful platforms are TikTok and Instagram, where she posts regularly and connects with fans through a mix of humor, beauty, and dance.

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Manuela Perez's Social Media Strategy Analysis

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TikTok Strategy: Hair Care Meets Viral Dance Culture

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Manuela’s TikTok strategy is built around vibrant energy, engaging dance routines, and confidence-driven beauty content. Her videos often feature her iconic curls, upbeat music, and expressive facial reactions, capturing the attention of Brazil’s youth. She successfully merges choreography with casual product placements—making her promotions feel like part of her lifestyle. This formula has helped her become one of Brazil’s most recognizable beauty-dance hybrid creators.

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She posts consistently, averaging over four videos per week, all timed around 11 AM—likely to reach viewers winding down or scrolling late at night. This consistency boosts her visibility in the algorithm and helps maintain follower anticipation. Many of her posts surpass one million views, with standout content like her January video reaching over 2.1M views and 287K likes. Her tone is always lighthearted and cheerful, encouraging viewers to feel confident and carefree.

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Manuela often features popular audio tracks and hashtags, maximizing her reach and aligning with TikTok trends. However, she does so without losing her identity—each trend is personalized with her signature look and humor. Whether she’s flipping her hair or grooving with a friend, her confidence radiates. This balance between trend and authenticity is the key to her TikTok success.

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Her TikTok feed reflects a creator who knows how to entertain while remaining brand-relevant. With a top 1% ranking in both Brazil and globally, she has proven herself to be a valuable asset for campaigns focused on beauty, lifestyle, and movement. Brands looking for viral reach without compromising message quality will find Manuela to be a reliable partner. Her videos are more than content—they’re celebrations of joy and identity.

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• ‍Username: @nuhperez‍
• Influence Score: 90.4/100‍
• Followers: 3.6M‍
• Activity: 4.2 videos/week‍
• Engagement Rate: 1.95%‍
• Growth: 0%‍
• Average Engagement: 70.2K‍
• Posting Habits: Every day at 11 AM EST

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Instagram Strategy: A Curated Aesthetic of Lifestyle and Beauty

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On Instagram, Manuela adopts a more refined and curated content approach, using her feed to highlight her aesthetic sensibilities and beauty expertise. Her posts include a mix of posed photos, candid laughs, and eye-catching beauty shots—all presented with natural lighting and warm tones. With 1 million followers and 10 posts per month, she’s able to consistently deliver fresh visuals without overwhelming her audience. Each post offers a polished window into her lifestyle, personality, and brand partnerships.

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Reels and static images allow her to go deeper into storytelling—whether it’s a sunny beach photo or a playful coffee moment. Manuela often pairs these visuals with casual, relatable captions that feel like texts from a close friend. She maintains a strong visual identity that revolves around authenticity, femininity, and comfort. This makes her account a go-to for Brazilian women looking for beauty inspiration that feels both stylish and attainable.

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Despite a slight dip in follower growth recently, her engagement remains strong. On average, her posts generate 8.3K engagements and over 150K views, showing that her community is still deeply connected. Her top-performing posts often feature close-ups of her curls, outfits of the day, or wide smiles that exude warmth. These emotional, lifestyle-focused moments resonate with her target audience of young, Portuguese-speaking beauty lovers.

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Instagram also plays a major role in her brand collaborations. From featuring products in carousels to tagging brands in stories and reels, she integrates promotions without losing her voice. This subtle and elegant approach to sponsorship makes her a great candidate for beauty and fashion campaigns. Manuela uses Instagram not only to grow, but to build long-term brand credibility.

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• ‍Username: @nuhperez‍
• Influence Score: 80.3/100‍
• Followers: 1M‍
• Activity: 10 posts/month‍
• Engagement Rate: 0.81%‍
• Growth: -1.09% (-11.2K)‍
• Average Engagement: 8.3K‍
• Posting Habits: 3 times a week at 11 AM EST

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YouTube Strategy: Dormant But Filled with Potential

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Manuela’s YouTube channel, while currently inactive, holds significant potential for future expansion. With over 80K subscribers and 9 videos posted, it once served as an additional outlet for beauty tutorials and casual vlogs. However, with no uploads in the past two years, it’s clear that this platform isn’t part of her current content plan. Still, its foundational audience remains, ready to re-engage if the right content returns.

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This space could be revived with long-form beauty content—think hair routines, Q&As, or behind-the-scenes dance shoots. As her TikTok and Instagram success continues, repurposing short-form clips into YouTube compilations or story-driven vlogs could drive massive watch-time. In particular, her expertise in hair care could translate beautifully into in-depth product reviews or before-and-after transformation videos. The YouTube format would allow her to share even more of her personality and knowledge.

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• ‍Username: @nuhperez‍
• Influence Score: 18.5/100‍
• Followers: 80.6K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: -0.4%‍
• Average Engagement: 0 ‍
• Posting Habits: Once a year at 8 PM EST

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X (Twitter) Strategy: A Minimalist Digital Diary

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Manuela maintains a minimal and reflective presence on X (formerly Twitter), where she occasionally posts personal thoughts. With just 2.5K followers, she is not focused on scaling this channel, and engagement is understandably low. Her most recent tweet—a poetic thought posted in January—shows that her tone here is more introspective and less brand-driven. Rather than promotional, her posts on X serve more as digital journaling.

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Despite the low activity (roughly once a year), her tweets feel authentic and in line with her casual brand tone. They add a human element to her public image, giving fans a chance to connect with her on a deeper level. While X doesn’t factor into her core social media strategy, it contributes to her overall authenticity. Fans who follow her here get a glimpse into her inner world rather than her polished beauty content.

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From a brand perspective, X currently offers limited partnership value due to its inactive status and low engagement. However, should Manuela choose to invest more effort into it, X could become a space for campaign announcements, product teasers, or real-time interactions with followers. Many influencers have revived Twitter/X as a community channel—something Manuela could explore as her audience grows.

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In its current state, X is the least significant platform in her content arsenal. Still, it helps complete her multi-platform visibility, and holds minor value in shaping her well-rounded, personable brand identity. For now, it serves best as a quiet corner of her internet presence—low-pressure, honest, and untouched by trends.

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• ‍Username: @nuhperez‍
• Influence Score: 7/100‍
• Followers: 2.5K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.74%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 10 AM EST

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Social Media Influence Summary

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With an influence score of 2 and 9,111 points, Manuela Perez holds a prominent place in Brazil’s creator landscape. Her TikTok presence ranks her in the Top 1% nationally and globally, and she’s also #15 in Dance & Choreography in Brazil. These elite rankings highlight her performance-driven appeal and community strength.

Learn more about the Favikon Methodology here

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Content Strategy: Beauty That Dances with Joy

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Manuela’s content strategy is a seamless blend of beauty, lifestyle, and dance. She positions herself as a go-to source for hair care confidence, whether through product routines, curly hair styling, or casual “get ready with me” videos. Her visuals are joyful, well-lit, and emotionally resonant, creating a sense of closeness with her followers.

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Reachability and Partnerships

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Manuela Perez is highly reachable and consistently open to brand collaborations, particularly within the beauty, lifestyle, and fashion sectors. Her content naturally integrates products into her everyday life, making sponsored posts feel organic and effective. She frequently tags and partners with major names such as Pantene, SHEIN Brasil, and Haskell, showcasing her professionalism and partnership value. This ongoing brand presence reinforces her status as a reliable and influential collaborator.

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She ranks in the top 1% of creators in Brazil, which not only increases her visibility but also makes her a go-to name for campaign activations. Manuela is known for her cheerful tone, safe content, and visually appealing videos—ideal traits for high-performing influencer campaigns. She also balances promotional and organic content seamlessly, which keeps her audience engaged and prevents “ad fatigue.” This balance is crucial in maintaining trust and credibility with her community.

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Her audience aligns perfectly with brands targeting Gen Z and Millennial women in Brazil. Whether she’s demonstrating a new hair treatment or dancing in a sponsored outfit, Manuela communicates with authenticity and joy. She also appeals to socially conscious campaigns, especially those supporting self-love, body positivity, and cultural pride. Her content resonates because it is real, and brands benefit from that genuine connection.

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In addition to her reach and engagement, Manuela’s posting consistency and high-quality production make her a campaign-ready partner. She delivers content with reliability and care, aligning her storytelling with brand messaging without losing her voice. Whether it’s for a one-time launch or a long-term ambassadorship, she brings creativity, professionalism, and a loyal community to the table. For brands looking to partner with someone who blends fun with influence—Manuela is the perfect match.

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Conclusion: Turning Everyday Beauty into Moments of Connection and Confidence

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Manuela Perez has carved out a unique space in Brazil’s digital scene with her dazzling curls, high-energy presence, and relatable beauty storytelling. Whether dancing through a morning routine or laughing over beachside memories, she brings joy and connection to every platform she touches.

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