Who's Who on Social Media
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Who is Mahima Jalan?

Mahima Jalan is a renowned personal branding strategist and entrepreneur who helps leaders build compelling professional identities. As the founder of a 360-degree PR agency, her expertise in storytelling and marketing drives client success, offering actionable advice and authentic insights.

January 2, 2025
Jeremy Boissinot
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Mahima Jalan: A Dynamic Voice in Personal Branding and Entrepreneurship

Mahima Jalan, also known as Jalanji Inoshika, is a renowned personal branding expert and entrepreneur based in India. She is the founder of a 360-degree PR and personal branding agency, where she collaborates with entrepreneurs, CXOs, and business leaders to help them craft compelling personal brands. With a strong foundation in marketing and sales, Mahima has positioned herself as a go-to authority for those looking to amplify their professional presence and connect with their target audiences effectively.

Her journey began as a lifestyle blogger, where she shared relatable experiences and valuable recommendations for millennials navigating work-life balance and personal development. Over time, she transitioned into personal branding and content creation, carving out a niche in storytelling and digital strategy. Her ability to weave engaging narratives has made her a trusted resource for professionals seeking to stand out in competitive industries. This evolution showcases Mahima’s adaptability and innovative approach to personal growth.

Mahima Jalan at the India News Business Startup Conclave 2023 sharing the panel with Palakh Khanna and Nitin Bajaj discussing "How Startups Can Use Digital Media for Distribution."
(Source:  
@mahimajalanbranding, LinkedIn, 19/12/2023)

What sets Mahima apart is her ability to maintain a relatable and authentic voice while addressing complex topics like entrepreneurship, freelancing, and branding. She often draws from her own entrepreneurial experiences, sharing both successes and setbacks to inspire her audience. This transparency resonates with her followers, many of whom look to her for guidance on how to navigate the challenges of modern professional life. Her willingness to share her personal journey makes her a trusted mentor and influencer.

Beyond her role as a branding consultant, Mahima actively engages with her online community through various social media platforms, her newsletter, and public speaking engagements. She leverages these platforms not just to showcase her expertise but also to foster meaningful conversations about career growth and self-improvement. By blending educational content with personal anecdotes, Mahima has built a loyal and engaged audience, solidifying her reputation as a leading voice in the marketing and sales domain.

A Multi-Platform Approach to Personal Branding

Mahima Jalan’s social media presence spans four major platformsLinkedIn, X (formerly Twitter), Instagram, and YouTube. With her engaging and informative content, she has cultivated a following of over 89,000 across these channels, demonstrating her ability to connect with a wide-ranging audience.

Social Media Strategy Analysis

LinkedIn: A Professional Hub for Thought Leadership


With 59.3K followers, Mahima Jalan's LinkedIn presence is a powerhouse of professional engagement. Her account is a hub for entrepreneurs, freelancers, and CXOs looking for insights on personal branding, PR, and business growth strategies.


Mahima’s LinkedIn posts are thoughtfully crafted to share client success stories, personal milestones, and actionable tips on freelancing and branding. She often includes personal anecdotes and reflections, creating an authentic connection with her audience while reinforcing her credibility as an expert.

  • Username: @mahimajalanbranding
  • Influence Score: 86.8/100
  • Followers: 59.3K
  • Activity: 16 posts/month
  • Engagement Rate: 0.69%
  • Growth: +1.58%
  • Average Engagement: 411
  • Posting Habits: Everyday at 4 PM

X (Twitter): Witty and Impactful Microblogging


On X, Mahima has cultivated a following of 28.2K users. Her platform is an engaging mix of professionals and millennials seeking quick insights and discussions about branding and trending topics.


Her tweets are a mix of short-form branding insights, personal observations, and viral-worthy commentary. Balancing humor with expertise, Mahima ensures her content remains both engaging and relevant, driving high impressions.

  • Username: @MahimaJalan2
  • Influence Score: 81.4/100
  • Followers: 28.2K
  • Activity: 16.8 tweets/week
  • Engagement Rate: 0.15%
  • Growth: +0.48%
  • Average Engagement: 43
  • Posting Habits: Twice a day at 3 PM

Instagram: Visuals for Connection and Inspiration


Mahima’s Instagram account, with 1.4K followers, serves as a blend of professional and personal updates. Though she has a smaller audience compared to her LinkedIn, her content resonates well within her niche of branding enthusiasts and entrepreneurs.


Her Instagram content focuses on motivational reels, snapshots of her entrepreneurial journey, and engaging visuals. By using vibrant imagery and storytelling techniques, she effectively combines professional advice with personal relatability.

  • Username: @mahimajalann
  • Influence Score: 54.2/100
  • Followers: 1.4K
  • Activity: 2 posts/month
  • Engagement Rate: 9.36%
  • Growth: 0%
  • Average Engagement: 128
  • Posting Habits: Once a week at 10 PM

YouTube: A Platform for Long-Form Content


Mahima’s YouTube channel, with 15 subscribers, is in its early stages. Though a smaller platform for her, it complements her existing social media presence by offering detailed insights into her expertise.


The channel focuses on short-form and long-form videos, including branding tips, agency highlights, and candid behind-the-scenes moments. This serves as a resource for deeper engagement, showcasing her personality and expertise.

  • Username: @SortedMahimaJalan
  • Influence Score: 6.6/100
  • Followers: 15
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: -

Newsletter: The Millennial Solopreneur

Mahima’s biweekly newsletter, "The Millennial Solopreneur," offers a deep dive into personal branding, entrepreneurship, and her unique experiences as a solopreneur. With over 7,570 subscribers, this newsletter serves as a high-value resource for professionals and freelancers.

Her writing is candid, often exploring the realities of agency life, from managing client relationships to overcoming business challenges. By integrating storytelling with actionable advice, Mahima maintains strong engagement, making her newsletter a cornerstone of her content ecosystem.

Mahima’s Influence Through Rankings and Authority

Mahima Jalan is ranked #8 on Favikon’s leaderboard, a testament to her influence in the personal branding and content marketing space. She has amassed an impressive score of 7,963 points, placing her among the top 2% of creators in the marketing and sales niche. This ranking reflects her consistent growth, high engagement rates, and expertise in storytelling, which have cemented her authority in the industry.

Content Strategy: Storytelling and Engagement at the Core

Mahima’s content strategy revolves around authenticity, value-driven posts, and consistency. She utilizes LinkedIn for thought leadership, X for relatable and viral content, and Instagram for personal storytelling. By tailoring her content to platform-specific audiences, she maximizes reach and impact.

Her approach to personal branding is evident in her consistent tone, storytelling ability, and knack for addressing her audience’s needs. Mahima’s proactive engagement with followers fosters loyalty and drives growth.

Reachability and Partnerships

With an estimated sponsored post cost of $625 and an easy reachability score, Mahima is an attractive partner for brands in the marketing and sales domain. Her expertise and credibility make her a trusted voice for collaborations.

Mahima Jalan’s creator network includes collaborations with prominent brands and respected industry leaders. Her connections span influential figures such as Nikhil Kamath and Deepinder Goyal, as well as partnerships with brands like Cult.Fit, Bayut, and Masai. This robust network not only amplifies her credibility but also underscores her reach within the entrepreneurial and marketing communities.

Conclusion: Empowering Entrepreneurs Through Authenticity and Expertise

Mahima Jalan exemplifies the power of personal branding and strategic storytelling. Her ability to connect with her audience through relatable and actionable content has solidified her position as a leader in the content marketing space. For brands and professionals alike, Mahima serves as inspiration and a valuable resource for building an impactful personal brand.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.