Who is Mademoiselle Soph?

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Mademoiselle Soph: Empowering Family and Fashion Through Authentic Content

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Mademoiselle Soph is a French model and lifestyle creator known for her mix of fashion, motherhood, and daily family moments. She speaks directly to women over 40, offering relatable content filled with outfit ideas and real-life reflections. Her posts often feature her children, showing both playful scenes and quiet moments of connection. This unique blend makes her voice stand out in the family and fashion space.

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Her TikTok presence is strong, with over 1.2 million followers and an active audience that engages with her short videos. Her style is casual yet polished, making her content feel approachable while still aspirational. She shares looks for everyday women, blending trends with comfort and confidence. Her tone is cheerful, with a steady message of empowerment.

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Soph is also active on Instagram, where she has built a community of over 196,500 followers. Her posts include outfit shots, personal reflections, and occasional campaign collaborations. She works with fashion and beauty brands like H&M, Printemps, and Maybelline. Her Instagram offers a more in-depth view of her daily life and motherhood journey.

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Her influence is backed by an Influence Score of 3 and 8,924 points, placing her in the Top 1% for models in France. She’s been tagged by well-known brands, showing trust and visibility in her space. Her feed promotes unity, style, and empowerment for women. With high safety and positivity ratings, she remains a reliable content partner.

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An Influencer Active on Social Media

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Mademoiselle Soph is active on TikTok and Instagram, with a strong focus on empowering mothers and women through relatable content and fashion.

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Mademoiselle’s Social Media Strategy Analysis

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TikTok Strategy: Empowering Motherhood Through Fashion and Fun

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TikTok is Mademoiselle Soph’s main platform, where she shares relatable videos focused on fashion, family, and daily life. With over 1.2 million followers, her content resonates with women seeking style inspiration and support in motherhood. She blends humor, outfit reveals, and moments with her children, creating a comforting and inclusive space. Her tone is warm and confident, always encouraging.

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She posts around 4.8 videos per week, keeping her feed consistent and timely. Her engagement rate is an impressive 4.24%, with average engagements reaching 50,800 and 676,000 views per post. Her content is both entertaining and informative, helping her stay relevant in a competitive niche. Regular updates allow her to remain visible and familiar to her audience.

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Her videos often highlight real-life challenges and joys, such as outfit changes before school runs or fashion tips for busy moms. These clips are always polished yet casual, striking a balance between authenticity and visual appeal. She posts daily at 12 PM EST, reaching viewers during their early scroll habits. This consistent schedule boosts visibility and habit-building among her followers.

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Soph’s TikTok content is very brand-friendly, thanks to her safe, cheerful tone and natural way of including product mentions. She frequently collaborates with brands like H&M and Maybelline through easy-to-follow videos that don’t feel forced. Her TikTok is a top choice for lifestyle and fashion campaigns aimed at women over 40. It's engaging, relatable, and high-performing.

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• Username: @mademoisellesoph
• Influence Score: 89.1/100
• Followers: 1.2M
• Activity: 4.8 videos/week
• Engagement Rate: 4.24%
• Growth: 0%
• Average Engagement: 50.8K
• Posting Habits: Every day at 12 PM EST

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Instagram Strategy: Refined Lifestyle Moments with a Personal Lens

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On Instagram, Mademoiselle Soph maintains a curated but personal profile where she shares family updates, outfit posts, and empowerment messages. With over 196,500 followers, her visuals focus on polished lifestyle photography and short captions. She often appears with her kids or shares behind-the-scenes from her collaborations. This adds depth to her digital presence.

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She posts about 14 times per month and maintains an engagement rate of 1.86%. On average, she sees 3,700 engagements and 245,400 views per post. This level of interaction proves that her audience values her storytelling and content consistency. Her daily posting habit at 1 AM EST ensures she remains part of her followers’ regular scroll routine.

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Her Instagram is a space for deeper engagement, where she shares reflections and connects on topics like motherhood, aging with confidence, and fashion freedom. It allows her to showcase outfits in full, often tagging partner brands like Printemps and YSL Beauty. This platform balances lifestyle content with soft product promotion. It’s visually strong and emotionally grounded.

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Soph’s Instagram is also where she speaks to women about unity and self-love, often through motivational quotes or captions. Her focus on female empowerment makes her feed more than just fashion—it becomes a source of community support. With high brand safety and cheerful tones, her Instagram stands as a strong space for authentic campaigns. It complements her TikTok perfectly.

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• Username: @mademoisellesoph
• Influence Score: 79.4/100
• Followers: 196.5K
• Activity: 14 posts/month
• Engagement Rate: 1.86%
• Growth: -0.31%
• Average Engagement: 3.7K
• Posting Habits: Every day at 1 AM EST

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Mademoiselle Soph’s Social Media Influence Summary

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Mademoiselle Soph holds an Influence Score of 3 with 8,924 points, highlighting her strong presence in fashion and lifestyle. She ranks in the Top 2% on TikTok in both France (#831) and worldwide (#21639), and in the Top 1% for Models in France (#7) and globally (#245). These rankings confirm her status as one of the most credible and trusted voices for women over 40.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowerment, Family, and Real Life

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Mademoiselle Soph’s content is focused on family, fashion, and empowerment. She consistently delivers posts that highlight the beauty of motherhood, aging with style, and women supporting women. Her voice is uplifting, and her visuals are clean and relatable. Her style is casual, bright, and always brand-safe.She frequently collaborates with fashion and beauty brands like Printemps, Maybelline New York France, H&M, and YSL Beauty. These partnerships are visible but subtle, woven into her everyday stories rather than standalone promotions. This builds audience trust and keeps her feed from feeling overly commercial. She blends personal content with campaigns seamlessly, which makes her a great long-term partner.

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Reachability and Partnerships

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Mademoiselle Soph is highly reachable for collaborations, especially for brands targeting women over 40 who value fashion, family, and empowerment. Her daily content and relatable tone make it easy for partners to connect with her audience. She has already worked with major brands like Printemps, Maybelline, and H&M, tagging them across both platforms. These collaborations appear natural, often woven into daily routines or outfit videos.

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With a total of over 1.3 million followers and an active posting rhythm of 19 posts per month, Soph delivers consistent visibility. She maintains a brand safety score marked as “very safe,” offering a low-risk environment for promotions. Her cheerful content aligns well with beauty, fashion, and lifestyle categories. Her high engagement rates also make her campaigns more likely to drive real impact.

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She posts at fixed times—12 PM EST on TikTok and 1 AM EST on Instagram—showing reliability and clear scheduling for planned campaigns. This allows brands to time promotions for optimal reach and repeat audience contact. Soph’s content is flexible yet structured, letting brands choose between playful TikTok videos or polished photos. This dual-platform strength gives campaigns variety and exposure.

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Her network includes partnerships with creators and professionals like Lola Dorn and Matthieu Jehanno, creating further opportunities for multi-brand or creator-linked activations. With 6+ tags for Printemps and 4+ for H&M and Maybelline each, her history proves her openness to recurring work. For any brand aiming to connect with modern mothers through story-driven content, Soph is a highly reachable and impactful choice.

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Conclusion: Empowering Everyday Women with Style and Substance

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Mademoiselle Soph has built a strong presence by combining motherhood, fashion, and empowerment into one clear message. Her loyal audience appreciates the realness of her content, and brands value her ability to integrate products into daily life. She ranks among the best creators in the modeling and lifestyle space in France.

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View the AI-powered profile

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