Who is Giuseppa?

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Giuseppa: Elevating Parenting Humor and French Lifestyle with Everyday Realness

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Giuseppa is a French digital creator best known for her humorous parenting skits and candid lifestyle posts. Her rise began on TikTok, where she reenacts chaotic daily moments as a mother of two. With scenes like “makeup while breastfeeding” or “toddlers ruining date night,” her content is both relatable and performance-driven. She speaks directly to French-speaking millennial moms juggling glam and chaos.

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Her signature tone blends sarcasm, warmth, and exaggerated realism—often acting out exaggerated versions of herself to highlight absurd parenting norms. These sketches are filmed late at night, reflecting her real-life mom schedule and reaching fellow parents scrolling during quiet hours. Giuseppa’s videos regularly use trending audio remixed with parenting humor, ensuring viral potential while staying deeply personal.

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On Instagram, Giuseppa pivots to visual storytelling—capturing filtered glimpses of family outings, home messes, and product-based routines. She never stages perfection; instead, she reframes real moments with quick-witted captions and punchy reels. Her posts often include light brand integrations, showcasing beauty or baby products during tasks like school drop-offs or bath time routines.

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Though her YouTube channel is less active, it houses long-form vlogs covering breastfeeding journeys, postpartum recovery, and realistic beauty routines. Her early success came from “mom routine” videos that offered no-glam honesty, drawing in audiences tired of unrealistic parenting portrayals. Giuseppa’s multi-platform content reflects one core value: daily life is the content, especially when shared with comedic timing and zero filters.

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An Influencer Active on Social Media

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Giuseppa shares real-life parenting comedy and casual lifestyle content across TikTok, Instagram, and YouTube, building trust through humor and raw family moments.

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Giuseppa’s Social Media Strategy Analysis

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Instagram: Vivid Snapshots and Quiet Virality

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Giuseppa’s Instagram presence is defined by stylized snapshots that complement her video content with storytelling visuals. With 1.7M followers, she posts about 3 times per month, mostly at 12 PM EST, catering again to her audience’s downtime. Posts often show her mid-makeup, mid-tantrum, or mid-mess, with photo captions that read like punchlines. Her Instagram feels like a curated reflection of the TikTok moments she dramatizes.

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Her engagement rate of 2.86% is driven by emotionally charged or comedic stills—crying selfies with ironic text, beauty posts interrupted by baby bottles, or carousel posts with escalating family chaos. She uses Reels to repurpose her best TikToks, boosting reach without needing new material. While her follower count dipped slightly (–0.35%), post saves and shares remain high due to relatability.

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Instagram is also where Giuseppa showcases longer-form brand storytelling, especially for beauty and wellness collaborations. She’s partnered with MAKE UP FOR EVER and Lancôme using simple, real-life demos like “getting ready with kids screaming in the background.” Her visual consistency—warm tones, daily wear, household clutter—makes the branded content feel embedded rather than inserted.

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Even sponsored captions maintain her humor. She’ll mention a product while also complaining about spilled cereal or sleepless nights. This layered storytelling keeps engagement up and allows brand messaging to land without feeling detached from her usual tone. Her ability to turn product use into a scene, not a pitch, is what anchors her success on this platform.

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• Username: @giuseppacrl
• Influence Score: 83.7/100
• Followers: 1.7M
• Activity: 3 posts/month
• Engagement Rate: 2.86%
• Growth: -0.35%
• Average Engagement: 50K
• Posting Habits: Once a week at 12 PM EST

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TikTok: Laughing Through the Mayhem

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Giuseppa’s TikTok content is built around day-in-the-life comedy that highlights the unpredictable routines of parenting. Her posting average is 4.9 videos per week, typically filmed late at 12 PM EST, mirroring the real schedules of tired, late-night scrolling moms. These videos regularly feature abrupt interruptions from her children, which she uses as punchlines rather than outtakes. The format allows her to laugh with, not at, her everyday chaos.

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Her most engaging videos combine voiceovers with reactive skits where she plays herself and exaggerated mom personas. Giuseppa often pokes fun at unrealistic parenting tips, replying with expressive, over-the-top reenactments. These posts drive her 13.92% engagement rate, with clips commonly hitting 1.6M views and being stitched by other creators for their comedic timing. The pacing, tone, and character work feel more like digital sketches than casual vlogs.

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She uses TikTok’s native tools—text overlays, trending sounds, duets—while maintaining her own narrative structure. A typical week might include a beauty tutorial sabotaged by a toddler or a sarcastic take on influencer-perfect homes. The low-edit style reinforces the honesty in her content, while her facial expressions and use of silence amplify comedic effect.

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Brands like Momcozy or Benefit France occasionally appear in her TikToks, but they’re never front and center. Instead, products are secondary to the story—appearing in real-life setups like bedtime routines or “mom hacks gone wrong” bits. The humor-first approach ensures that sponsorships feel embedded, not forced, and resonate with her audience’s real-world messiness.

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• Username: @giuseppaa.crl
• Influence Score: 93.8/100
• Followers: 791.6K
• Activity: 4.9 videos/week
• Engagement Rate: 13.92%
• Growth: +6.4%
• Average Engagement: 110.2K
• Posting Habits: Everyday at 12 PM EST

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YouTube: Dormant But Branded

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Giuseppa’s YouTube channel, P’tite Giu, holds 379K subscribers, but has been inactive for over three months. When active, she uploaded an average of 1.4 videos per month, centered around unfiltered parenting experiences like “breastfeeding fails,” postpartum updates, or chaotic morning routines. These videos had minimal editing—often long takes with candid narration or ambient noise from children playing nearby.

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She avoids skits on YouTube, opting instead for direct-to-camera reflections or low-pressure day-in-the-life vlogs. Unlike her TikTok content, these videos aren’t structured for punchlines—they breathe, pause, and reflect. This format suited longer topics like birth recovery or managing tantrums in public. It also served as an archive of her early motherhood moments, giving newer followers deeper context.

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• Username: @ptitegiu585
• Influence Score: 22.2/100
• Followers: 379K
• Activity: 1.4 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Giuseppa’s Social Media Influence Summary

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Giuseppa ranks in the Top 1% of TikTok creators in France (#48) and Top 1% for Video Entertainment - France (#30). Her Influence Score of 2 and 9,199 points reflect her strong authority within the parenting and humor niche. She also holds a global rank of #1302 in Video Entertainment and #2282 for TikTok Worldwide, showing cross-border resonance.

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Learn more about the Favikon Methodology here

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Content Strategy: Motherhood Without the Filter

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Giuseppa’s strength is in her unfiltered narrative style—short, expressive, and close to home. She builds her content around messy parenting, makeup fails, and joke-filled domestic moments. She doesn’t aspire to perfection; she highlights the real. This makes her relatable and loved, especially among French-speaking moms juggling toddlers and skincare. She avoids trends that feel unnatural, instead setting her own tempo. Her formula is simple: one chaotic moment + one honest reaction = viral content. Her captions double as comedic punchlines or emotional nods to tired moms, keeping her tone warm yet sharp. Her editing is minimal, but her emotional resonance is high.

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Reachability and Partnerships

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Giuseppa is highly reachable through Instagram DMs and TikTok comments, where she regularly interacts with both followers and brands. She tends to reply to collaboration requests that are framed in a casual tone, especially those that align with her chaotic mom-life aesthetic. Most of her paid partnerships stem from direct pitches or referrals through other French parent creators. Her contact response time is fastest on TikTok, often within 48 hours of initial brand engagement.

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She favors multi-post collaborations that allow space for humor and storytelling, rather than one-off product placements. Giuseppa’s most successful partnerships—such as with Momcozy and MAKE UP FOR EVER—integrate products into her daily narrative, like during bath time routines or school prep chaos. She rarely accepts pre-scripted briefs, preferring flexibility to shape sponsored posts into her typical comedic flow. Campaigns that embrace her late-night publishing rhythm and parenting-first audience see the best performance.

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Conclusion: Humor, Motherhood, and Marketing that Works

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Giuseppa has carved out a niche that’s both hilarious and highly marketable. Her parenting commentary, grounded in everyday chaos and cosmetic touchups, makes her one of the most relatable creators in France. With strong TikTok engagement, a steady Instagram presence, and high-performing brand partnerships, she continues to lead with personality, punchlines, and parenting truths.

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