Who is Gi Sayuri?

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Gi Sayuri: Capturing Daily Beauty with Art and Storytelling

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Born and raised in Brazil, Gi Sayuri has built a community around her passion for art, music, and emotional expression. A trained pianist, she often blends sound and visuals into a seamless digital narrative. Her content is not just aesthetically appealing—it’s emotionally immersive, often reflecting pivotal life moments such as engagements and relationship milestones.

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She primarily creates in Portuguese, speaking directly to a Brazilian and Latin American audience of young adults. Her posts capture everyday beauty, from casual date nights to heartfelt reflections, making her highly relatable to followers navigating similar life stages. Gi's ability to curate emotions through music, fashion, and storytelling sets her apart.

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With over 1M followers across platforms, Gi’s digital presence is both expansive and cohesive. On TikTok, she documents everything from beauty routines to emotional vlogs, while Instagram showcases high-quality photos and event-based storytelling. Her polished yet personal style is a magnet for lifestyle brands aiming to humanize their products.

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Over time, she has collaborated with established beauty names such as L’Occitane en Provence, Eudora, and BRAÉ Cosmetics, reflecting her crossover appeal in both travel and beauty niches. As her storytelling matures, so does her platform diversity—each post reinforcing her identity as a creative rooted in emotional connection.

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An Influencer Active on Social Media

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Gi Sayuri is a Brazilian lifestyle and travel creator sharing emotionally rich, visually curated moments through TikTok and Instagram.

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Gi Sayuri's Social Media Strategy Analysis

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TikTok Strategy: Where Visual Aesthetics Meet Emotional Connection

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Gi Sayuri’s TikTok thrives on emotional storytelling and life updates, with videos that mirror the tempo of diary entries. Whether she’s sharing a proposal or a reflection on adulthood, her content feels cinematic yet intimate. These are not just clips—they’re moments that invite viewers into her private world.

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She posts around 1.9 videos per week, each with a carefully selected soundtrack, often matching the theme of love, reflection, or lifestyle changes. This musical integration—likely influenced by her pianist background—adds emotional depth and memorability to her uploads. Even mundane routines are elevated with soft-focus visuals.

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Her top-performing TikToks range from engagement announcements (2.4M+ views) to deep, introspective voiceovers (3.5M+ views). Her average engagement of 15.5K suggests that followers don’t just scroll—they comment, share, and rewatch. It’s an immersive experience that resonates with the young adult demographic.

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Despite a slight growth dip of -0.27%, Gi’s consistency and content cohesion have cemented her platform influence. Her twice-weekly posting at 7 PM positions her to capture the early scroll crowd, turning quiet morning routines into windows of digital connection. This rhythm reinforces community expectations and retention.

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• Username: @gi__sayuri
• Influence Score: 79.7/100
• Followers: 778.1K
• Activity: 1.9 videos/week
• Engagement Rate: 1.99%
• Growth: -0.27%
• Average Engagement: 15.5K
• Posting Habits: Twice a week at 7 PM EST

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Instagram Strategy: Curated Emotion through Stills and Reels

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On Instagram, Gi cultivates a gallery of meaningful events, fashion moments, and travel visuals. Each post is designed like a page from a lifestyle magazine but grounded in real emotions. Her photos feel timeless—whether she’s showcasing a romantic moment or sharing a simple shoe shot before a night out.

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She posts around 4 times a month, combining Reels and carousels that emphasize softness, emotion, and intentional design. With an engagement rate of 4.12%, her followers aren’t passive—they interact meaningfully, often leaving heartfelt comments or echoing her captions with emojis and reactions.

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Gi’s visual style leans on neutral backgrounds, romantic lighting, and fashion-forward angles, often highlighting beauty brands subtly. Notably, her proposal post received 1.4M views, showing that her audience deeply connects with her real-life chapters. This makes her a powerful asset for brands looking for emotional credibility.

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Her growth rate of +1.91% (or +4.6K new followers monthly) reflects upward momentum, driven by an elegant mix of vulnerability and polish. She publishes once a week at 6PM, syncing with emotional peak hours and creating a space where followers start their day with beauty and connection.

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• Username: @gissayuri
• Influence Score: 87/100
• Followers: 241.9K
• Activity: 4 posts/month
• Engagement Rate: 4.12%
• Growth: +1.91%
• Average Engagement: 10K
• Posting Habits: Once a week at 6 PM EST

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Gi Sayuri's Social Media Influence Summary

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With an Influence Score of 8,632 pts, Gi Sayuri ranks in the Top 1% of Travel Bloggers in Brazil (#142) and the Top 1% globally (#2241). She also ranks in the Top 1% for Instagram Brazil (#4138) and Top 2% worldwide (#38615). These rankings place her in a highly desirable segment for beauty, travel, and lifestyle brands targeting young, style-conscious audiences.

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Learn more about the Favikon Methodology here

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Content Strategy Title: “Life in Moments: Gi Sayuri’s Art of Emotional Storytelling”

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Gi Sayuri’s content strategy is built on the fusion of emotion, aesthetics, and personal storytelling. Her posts don’t just share moments—they capture mood, setting, and meaning, often through careful composition and a soft, cinematic lens. Whether it’s a fashion snapshot or a major life update, her posts reflect emotional intention.

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Reachability & Partnerships

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Gi Sayuri is notably accessible for brand partnerships, particularly with brands in fashion, beauty, and lifestyle categories. She has already collaborated with well-known names like L’Occitane, BRAÉ, and Eudora, tagging them in posts that received tens of thousands of views.

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Her content is labeled safe, cheerful, and uninvolved politically—making her an ideal candidate for mainstream collaborations. With an estimated post rate of $6K–$15K, she offers competitive ROI backed by high emotional engagement.

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Conclusion: Gi Sayuri’s Digital Journey: Where Emotion Becomes Influence

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Gi Sayuri exemplifies the emotional power of lifestyle storytelling in the digital age. With a strong presence across TikTok and Instagram, she has transformed personal experiences into high-performing, brand-safe content. Her artistic identity, commitment to visual storytelling, and strategic collaborations have placed her in Brazil’s top influencer tier. For brands seeking to connect with a deeply engaged, aesthetically driven audience—Gi Sayuri offers both reach and resonance.

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