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Who is Maddy Smith aka Maddys Healthy?
Madeline "Maddy" Smith is a vibrant lifestyle creator based in Nantes, France, known for her cheerful and motivational content. She uses her social media presence to share her unique "recipe for happiness" with her community.

Madeline "Maddy" Smith: Spreading Joy and Lifestyle Inspiration through Positive Content
Madeline "Maddy" Smith is a French content creator known for her vibrant and cheerful approach to social media. Based in Nantes, France, Maddy uses her platforms to spread positivity and inspire her audience. Her content often focuses on wellness, lifestyle tips, and self-love, resonating with young adults who value a positive outlook. Maddy’s unique "recipe for happiness" is at the heart of her creative journey, making her a relatable and uplifting presence.
Maddy’s journey into content creation began with her passion for sharing personal stories and experiences. She enjoys connecting with her audience through motivational messages and real-life anecdotes, creating a supportive online community. Maddy’s willingness to be open about her thoughts and challenges makes her content feel authentic and down-to-earth. This genuine connection has helped her build a loyal and engaged following.

As a lifestyle influencer, Maddy collaborates with brands that align with her message of happiness and well-being. Her partnerships with Ville de Nantes, Yepoda, and Sephora France reflect her focus on self-care and positivity. By incorporating sponsored content in a natural way, Maddy maintains her credibility and continues to inspire her audience. Her ability to merge brand messages with her own storytelling style enhances her influence.
Maddy’s content spans multiple platforms, including TikTok, Instagram, and YouTube. Each platform allows her to showcase different aspects of her life, from short motivational videos to in-depth lifestyle vlogs. Whether she’s sharing daily affirmations or her latest wellness routine, Maddy keeps her message consistent: living life with a smile. Her engaging content strategy makes her a beloved figure in the lifestyle and wellness space.
An Influencer Active on Social Media

Maddy’s primary social media presence is on TikTok, followed by YouTube and Instagram.
Maddy Smith’s Social Media Strategy Analysis
TikTok: The Heart of Maddy’s Positive Energy

TikTok is Maddy’s primary platform, where she shares lifestyle tips, motivational messages, and snippets of her daily routine. With 1.4 million followers, her content consistently promotes positivity and personal growth. Maddy’s videos often include self-care routines, challenges, and lighthearted reflections, all presented with her signature cheerful attitude. Her relatable and energetic content attracts a community of young adults looking for daily inspiration.
Maddy posts around 2 videos per week, typically at 11 AM EST, optimizing her content to reach her audience when they are most active. This consistent posting schedule keeps her followers engaged, while the variety in her content ensures freshness. Maddy’s videos range from quick self-love affirmations to humorous lifestyle moments, blending entertainment with meaningful messages. Her followers appreciate the balance between lightheartedness and deeper reflections.

Her engagement rate on TikTok is 0.99%, with an average of 13.8K engagements and 79.7K views per post. Although her growth rate remains stable at 0%, her consistent interaction with followers keeps the community loyal. Comments and shares are common on her videos, as followers often tag friends or express how Maddy’s positive outlook has impacted them. This organic interaction strengthens her community presence.
Maddy’s TikTok strategy also involves collaborations with other lifestyle creators and brands. These partnerships are carefully integrated, often featuring products within motivational or wellness-themed videos. By keeping her collaborations natural and aligned with her content, Maddy ensures that sponsored posts maintain the same positive tone as her organic content. This approach maintains her credibility while promoting brand messages.
- Username: @maddys_healthy
- Influence Score: 84.6/100
- Followers: 1.4M
- Activity: 2 videos/week
- Engagement Rate: 0.99%
- Growth: 0%
- Average Engagement: 13.8K
- Posting Habits: Twice a week at 11 AM EST
Instagram: Sharing Visual Moments and Positivity

Instagram serves as Maddy’s visual diary, where she shares curated lifestyle content, motivational quotes, and daily snapshots. With 113K followers, her profile reflects a blend of colorful aesthetics and uplifting messages. Maddy’s posts often showcase her wellness journey, including skincare routines, self-love challenges, and personal reflections. This balanced mix of content makes her Instagram both visually appealing and inspiring.
Maddy posts around 13 times per month, usually at 11 AM EST, aiming to engage her audience during peak times. Her content includes reels, photos, and stories, offering followers a glimpse into her day-to-day life. By maintaining a consistent and interactive presence, Maddy ensures that her audience feels connected to her positive journey. Her stories, in particular, offer behind-the-scenes content and candid moments.

Her engagement rate on Instagram is 0.87%, with an average of 979 engagements and 18.9K views per post. While her growth rate is -0.03%, Maddy’s loyal community continues to support her through likes, comments, and shares. Followers often express appreciation for her honest and motivational content, reinforcing the bond between Maddy and her audience. This interaction highlights her ability to build lasting connections.
Maddy’s Instagram strategy also involves sharing collaborative content with lifestyle and beauty brands. She features products in an organic way, blending them into her everyday posts. Whether it’s a skincare routine or a wellness tip, Maddy keeps her promotions aligned with her core message of positivity. This approach helps her maintain authenticity while supporting her partnerships.
- Username: @maddys_healthy
- Influence Score: 78.2/100
- Followers: 113K
- Activity: 13 posts/month
- Engagement Rate: 0.87%
- Growth: -0.03%
- Average Engagement: 979
- Posting Habits: 3 times a week at 11 AM EST
YouTube: A Space for Long-Form Wellness Content

YouTube is Maddy’s secondary platform, where she has 173K subscribers. Her channel features in-depth lifestyle videos, motivational talks, and collaborations with other creators. Though less active compared to her other platforms, Maddy’s YouTube content is valued for its thoughtful and structured approach. Her long-form videos allow her to discuss topics like self-love, personal growth, and daily wellness routines in more detail.
Maddy uploads around 5 videos per month, though her last update was a month ago, indicating a less consistent presence. YouTube allows Maddy to explore themes that require more storytelling and reflection, giving her audience a more personal connection. Her videos often feature wellness challenges, vlogs, and self-improvement tips, offering value beyond short-form content.

Her engagement rate on YouTube is 0.01%, with an average of 16 engagements and 252 views per video. Despite lower numbers compared to TikTok and Instagram, her dedicated subscribers still enjoy her thoughtful approach. Maddy’s videos continue to receive occasional comments and likes, reflecting the ongoing interest from her loyal fan base. This steady interaction indicates that her audience values her longer content as well.
To enhance her YouTube strategy, Maddy could benefit from repurposing content from her other platforms or creating series focused on specific wellness topics. By maintaining a consistent posting schedule, she could rebuild momentum and keep her audience engaged. For now, YouTube acts as an archive for longer content rather than a primary engagement hub.
- Username: @Maddyshealthy
- Influence Score: 33.1/100
- Followers: 173K
- Activity: 5 videos/month
- Engagement Rate: 0.01%
- Growth: 0%
- Average Engagement: 16
- Posting Habits: Once a year at 7 PM EST
Maddys Healthy’s Social Media Influence Summary

With an Influence Score of 8,570 points, Maddy ranks highly in the Video Entertainment category. On TikTok, she ranks among the top 7% in France and top 6% worldwide, showcasing her impact in the lifestyle niche. Her positive and engaging approach makes her a popular figure among French-speaking young adults.
Learn more about the Favikon Methodology here
Content Stratrgy: Inspiring Positivity and Wellness Through Lifestyle Content
Madeline "Maddy" Smith’s content strategy revolves around promoting positivity, self-care, and a balanced lifestyle. Her unique "recipe for happiness" resonates with her audience, who appreciate her genuine and uplifting approach. Maddy’s content is a blend of motivational messages, personal stories, and practical wellness tips, making her a relatable figure for young adults seeking inspiration. Her consistent presence on social media platforms like TikTok, Instagram, and YouTube allows her to maintain strong connections with her followers.
Reachability and Partnerships

Madeline "Maddy" Smith is highly approachable for brand collaborations, especially within the lifestyle, wellness, and beauty sectors. Her content consistently promotes positivity, self-care, and personal growth, making her an ideal partner for brands looking to reach young, optimistic audiences. Maddy’s ability to blend product placements naturally into her daily routine enhances her appeal. Brands like Ville de Nantes, Yepoda, and Sephora have successfully collaborated with her, leveraging her influence to promote a positive message.
Maddy’s engagement with her community is a key factor that makes her highly reachable. She actively interacts with her followers through comments, story responses, and interactive polls. This consistent communication not only strengthens her community bonds but also showcases her dedication to maintaining an authentic online presence. Brands appreciate her ability to foster genuine interactions, as it translates to higher engagement during campaigns.

Her estimated collaboration rate is between $5K - $10K per post, making her accessible for brands with medium to high budgets. Maddy’s high engagement on TikTok and Instagram ensures that sponsored content reaches a substantial and active audience. She prioritizes working with brands that align with her personal values, focusing on wellness, beauty, and self-improvement. This strategic approach allows for more meaningful and long-lasting partnerships.
Maddy is proactive when it comes to networking and building professional relationships. She often partners with other content creators to expand her reach, fostering a collaborative environment. This approach not only benefits her own growth but also adds value to brand collaborations by exposing products to a wider audience. Maddy’s willingness to engage in community-driven projects makes her a reliable and versatile partner for various campaigns.
Conclusion: Inspiring a Lifestyle of Positivity and Self-Love
Madeline "Maddy" Smith’s content strategy centers around spreading joy, positivity, and self-love. Through consistent and relatable content, she builds a supportive community of followers. Maddy’s ability to maintain an upbeat presence while sharing meaningful insights makes her a valuable influencer in the lifestyle space.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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