Who is Luiza Parente?

‍

‍

Luiza Parente: Merging Fashion, Fun, and Influence with Lupe Arte Ataques

‍

‍

Luiza Parente is a Brazilian fashion and beauty content creator known for her daring, colorful style and charismatic on-screen presence. From bold makeup to carnival-inspired outfits, she uses her social platforms as a creative canvas. Her aesthetic is a blend of playful and dramatic, instantly recognizable to her millions of followers. With every post, Luiza brings a unique storytelling twist to beauty content.

‍

Beyond being a digital influencer, she is also the visionary behind Lupe Arte Ataques, a personal brand that showcases her love for vibrant, unconventional looks. Whether she’s creating themed fashion videos or collaborating with global brands, Luiza infuses every project with authenticity. Her brand is not only a reflection of her style—it’s an extension of her artistic identity. She’s built a loyal audience who admire her creativity and confidence.

‍

‍

Luiza has collaborated with top-tier brands like Pantene Brasil, McDonald's, and Quem Disse, Berenice?, reinforcing her influence in the lifestyle and beauty market. Her ability to make sponsored content both entertaining and engaging sets her apart. She embraces themes that are culturally resonant—like Carnaval or pop culture parodies—and delivers them with humor and flair. Each campaign becomes a visual experience.

‍

Despite her busy social schedule, Luiza stays consistent and highly active, especially on TikTok and Instagram. Her storytelling approach often involves bold visuals, engaging captions, and a relatable tone that connects deeply with Gen Z. Whether she’s turning snack brands into fashion statements or glamorizing everyday life, Luiza Parente continues to redefine content creation in Brazil. She’s a bold, fearless voice shaping the future of beauty influence.

‍

‍

An Influencer Active on Social Media

‍

‍

Luiza Parente’s social media empire spans across TikTok, Instagram, YouTube, and X, with over 20 million followers combined and top-tier rankings in fashion and lifestyle content in Brazil.

‍

‍

Luiza Parente's Social Media Strategy Analysis

‍

‍

TikTok: Where Creativity Meets Virality

‍

‍

Luiza Parente’s TikTok strategy is all about bold visuals, humor, and quick storytelling. With over 8.5M followers, she leans into high-energy trends, beauty transformations, and quirky concepts that match her “Lupe Arte Ataques” vibe. Her style is instantly recognizable—playful yet polished—and often blends fashion with everyday pop culture references. She also uses native text and music in ways that feel authentic to her Brazilian audience.

‍

Her TikToks are fast-paced but deeply branded, often featuring clever partnerships (like with Lays) where she builds full fashion narratives around products. She doesn’t just hold a bag of snacks—she builds a themed outfit and skit around it. That kind of creativity drives home her brand identity and offers huge value for partners. It’s no surprise her average views top 143K per video.

‍

‍

Luiza posts consistently with 6.4 videos per week, staying relevant across For You Pages while tapping into Brazilian cultural moments like Carnaval and Baile da Vogue. Even her fashion content goes beyond styling—it’s about performance, theme, and transformation. Her engagement rate on TikTok is 0.18%, which is strong given her follower volume and consistent output.

‍

With a Favikon Influence Score of 87.3/100, she ranks in the Top 3% of TikTok creators in Brazil. TikTok remains her strongest and most dynamic platform, where her Gen Z-friendly, theatrical approach thrives. Whether she’s parodying glam looks or serving high-fashion fantasy, TikTok is her runway—and she walks it well.

‍

• Username: @luizaparente
• Influence Score: 87.3/100
• Followers: 8.5M
• Activity: 6.4 videos/week
• Engagement Rate: 0.18%
• Growth (30 days): 0%
• Avg. Engagement: 15.4K
• Posting Habits: Every day at 5 PM EST

‍

‍

Instagram: The Fashion Gallery

‍

‍

Luiza’s Instagram is where she curates her most aesthetic-forward content, showcasing bold makeup, editorial looks, and high-impact campaigns. With 7.9M followers, she balances feed posts, reels, and carousels, often timed around major cultural events or collabs. Her audience here expects visual storytelling, which she delivers through strong colors, angles, and consistent creative direction. She posts about 15 times a month, keeping her profile fresh and timely.

‍

Reels are her top-performing format—clips like her purple powder makeup test or Carnaval costume reveal rack up hundreds of thousands of views. Luiza treats Instagram like a living mood board where brand campaigns blend seamlessly into her content universe. Instead of static product shots, she delivers punchy visuals that tell a fashion story. The tone is always casual yet commanding.

‍

‍

While her engagement rate is 0.09%, her average views top 183K, proving her reach remains strong for lifestyle brands targeting Brazilian youth. Instagram is where Luiza amplifies the style factor—less about jokes, more about glam. She experiments with filters, transitions, and visual effects, constantly evolving her look and staying on trend.

‍

Her Instagram Influence Score is 81.3/100, placing her in the Top 3% in Brazil and among the top fashion creators globally. Brands like Pantene and Quem Disse, Berenice? know Instagram is where her brand equity shines brightest, and it’s where she lands some of her most polished collaborations.

‍

• Username: @luizaparente
• Influence Score: 81.3/100
• Followers: 7.9M
• Activity: 15 posts/month
• Engagement Rate: 0.09%
• Growth (30 days): -0.39%
• Avg. Engagement: 7.2K
• Posting Habits: Every day at 5 PM EST

‍

‍

X (Twitter): The Unfiltered Stream

‍

‍

Luiza’s presence on X (formerly Twitter) is her most informal, offering followers a behind-the-scenes look at her thoughts and real-time reactions. With 564.2K followers, she uses it to vent, laugh, and connect with fans during viral moments or influencer news cycles. Her posts are often emotional, humorous, or sarcastic—far less polished than her other platforms.

‍

Though less brand-oriented, her X feed plays an important role in showing her human side. She’s candid about industry pressure and isn’t afraid to joke about metrics or algorithm fatigue. These moments of honesty help her audience see her as more than just a fashion icon—she’s also relatable. It’s low-stakes but high-trust content.

‍

‍

She only tweets 0.3 times per week, and her engagement rate sits at 0%, but she still garners decent visibility on key tweets. Some of her posts receive 15K+ views, showing that even limited content from Luiza draws attention. She posts sporadically, often once a month, typically mid-morning.

‍

Her Influence Score on X is 64/100, which still places her in a solid tier among creators with casual microblog use. While it may not be a central platform for campaigns, it plays a complementary role in keeping her brand voice fun and grounded.

‍

• Username: @luizaparente4
• Influence Score: 64/100
• Followers: 564.2K
• Activity: 0.3 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.07%
• Avg. Engagement: 18
• Posting Habits: Once a month at 11 PM EST

‍

‍

YouTube: Long-Form Legacy

‍

‍

Luiza Parente’s YouTube, while not as active recently, serves as a legacy platform for more in-depth content. With 4.3M subscribers, it holds a massive archive of over 520 videos that helped build her early community. While the channel has seen little activity in the past months, it remains a valuable repository of long-form storytelling. It also proves her ability to engage across formats.

‍

Unlike her fast-moving TikToks, her YouTube content often includes challenges, behind-the-scenes, GRWM, and sit-down chats that reflect her personality in a more grounded way. The platform has become secondary to her short-form focus but still showcases her range. Her earlier content helped define her voice—fun, confident, and always visually captivating.

‍

• Username: @LuizaParente4
• Influence Score: 23/100
• Followers: 4.3M
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth (30 days): -0.22%
• Avg. Engagement: 0
• Posting Habits: Once a year at 8 PM EST

‍

‍

Luiza Parente's Social Media Influence Summary

‍

‍

Luiza Parente’s influence is strongest in the Fashion Artists & Designers category, where she ranks in the Top 1% in Brazil (#7) and Top 1% worldwide (#74). On TikTok, she also holds a solid Top 3% spot in Brazil.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Turning Colorful Chaos into Click-Worthy Creativity

‍

Luiza Parente thrives on visual storytelling. Her content is rooted in fashion fantasy, often blurring the line between costume and ready-to-wear. Whether she’s dressing in head-to-toe purple glitter or parodying beauty trends, every post feels like a mini runway moment.

‍

‍

Reachability and Partnerships

‍

‍

Luiza Parente is highly reachable for brand collaborations through Instagram and TikTok, where she maintains consistent activity and clear brand tagging. Her frequent posting and well-structured campaigns make her ideal for fashion and beauty partnerships.

‍

‍

She is likely to respond to sponsored inquiries quickly, especially for creative, Gen Z–oriented campaigns. Brands like Pantene, McDonald’s, and Quem Disse, Berenice? have successfully leveraged her aesthetic and audience alignment.

‍

‍

Conclusion: A Visionary Voice Redefining Gen Z Fashion and Beauty Influence in Brazil

‍

Luiza Parente is not just a content creator—she’s a one-woman fashion spectacle. With her brand Lupe Arte Ataques and standout style, she merges high-impact visuals with playful storytelling that resonates deeply with Gen Z. Her presence on TikTok and Instagram makes her a top-tier candidate for creative brand campaigns, especially in fashion and beauty.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ ViVi Winkler - Complete Social Media Analysis‍

✨ Nathalia Valente - Complete Social Media Analysis

✨ Giana Mello - Complete Social Media Analysis