Who is Lucky Blue Smith?

Lucky Blue Smith’s digital presence spans Instagram and TikTok, where he captivates his audience with a unique blend of high-fashion modeling, personal glimpses, and music. Known for his work with elite brands and his musical pursuits with his band, The Atomics, Lucky has successfully leveraged social media to build a loyal fanbase and become an influential figure in the fashion and entertainment industries.

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Lucky Blue Smith: A Model and Musician with Global Influence

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An Influencer active on social media

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‍Lucky Blue Smith’s digital influence is strongest on Instagram, where his high-quality visual content attracts fashion and lifestyle audiences alike.

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Lucky Blue Smith's Social Media Strategy

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Lucky Blue Smith is a model and musician who rose to fame at a young age, quickly becoming one of the most recognizable faces in the fashion industry. Born in Spanish Fork, Utah, Lucky was scouted at age 12, and his unique look, characterized by his platinum-blonde hair and piercing blue eyes, soon captured the attention of fashion houses worldwide. By his teenage years, he was already gracing the covers of high-fashion magazines, walking in shows for brands like Chanel and Fendi, and collaborating with renowned photographers. His rapid rise made him a household name in the modeling world and allowed him to transition into various media, amassing a large and dedicated following.

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Beyond his modeling career, Lucky has ventured into music with his family band, The Atomics, which he formed with his siblings. The band’s music, which blends elements of surf rock and pop, has gained a loyal fanbase, allowing Lucky to showcase his talents beyond the runway. As a drummer, he brings a unique energy to their performances, creating a bridge between his fashion followers and music enthusiasts. This multi-talented approach has made Lucky not just a model but a well-rounded artist, and he has successfully balanced these dual careers, continuing to evolve in both industries.

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Lucky's social media presence reflects his dynamic personality, combining high-fashion moments with candid glimpses into his personal life. He often shares his travels, family moments, and life as a young father, creating an authentic connection with his followers. His digital platforms serve as more than just a portfolio for his work; they offer a window into his life, from attending prestigious events like Coachella to spending time with his family. This blend of professionalism and authenticity has solidified his influence, making him not only a prominent figure in fashion but also an engaging and relatable personality on social media.

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Instagram: High-Fashion Moments and Personal Glimpses

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Lucky’s primary platform, Instagram, is where he shares his most polished content, showcasing high-fashion moments from runway shows, collaborations with luxury brands, and snapshots of his personal life. His recent posts include collaborations with iconic brands such as Gucci, Ralph Lauren, and Clarins, positioning him as a prominent figure within the fashion industry. Through a blend of professional photography and personal candids, he maintains an aura of exclusivity while also providing glimpses into his daily life, engaging his audience with authenticity and style.

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Despite a relatively low engagement rate of 0.69%, each post receives an impressive number of views, averaging around 5 million. This speaks to his influence and reach within the fashion community, where his posts attract attention from fans and industry insiders alike. His activity on Instagram remains steady, with a posting habit of once a week, ensuring a consistent presence without overwhelming his audience.

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• Username: @luckybsmith
• Influence Score: 83.8/100
• Followers: 3.1M
• Activity: 3 Posts last month
• Engagement Rate: 0.69%
• Growth: 0%
• Average Engagement: 21.4K
• Posting Habits: Once a week at 1 AM

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TikTok: Behind-the-Scenes and Casual Interactions

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On TikTok, Lucky adopts a more casual approach, sharing behind-the-scenes content and everyday moments that showcase his personality and humor. His TikTok feed includes clips from his fashion events, candid moments, and interactions with fans, providing a less polished but more relatable side to his public persona. This approach allows him to engage with a younger audience, who resonate with his authentic, off-the-cuff content.

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With an engagement rate of 6.34%, his content on TikTok tends to generate significant interactions, although his activity on this platform has been sparse, with his last post over a month ago. This sporadic posting schedule suggests that while TikTok is not his primary focus, it remains a valuable platform for connecting with fans in a more relaxed format.

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• Username: @itsluckybluesmith
• Influence Score: 14.8/100
• Followers: 672.9K
• Activity: 0 Video/week
• Engagement Rate: 6.34%
• Growth: 0%
• Average Engagement: 222K
• Posting Habits: Inactive

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Lucky Blue Smith's Influence and Rankings Summary

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With a Favikon authority score of 8,675 points, Lucky Blue Smith ranks prominently within the fashion industry, particularly in the United States. His position as #15 in the U.S. fashion niche and in the top 7% of Instagram influencers demonstrates his influence and respected status in the social media sphere. His collaboration with top-tier brands like Gucci and Ralph Lauren further solidifies his standing as a significant figure within fashion circles, appealing to both a stylish audience and luxury brands.

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Content Strategy: A Blend of Luxury and Authenticity

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Lucky Blue Smith’s content strategy revolves around balancing the glamorous aspects of his modeling career with more personal, approachable content. His Instagram feed is carefully curated with high-end fashion visuals, reinforcing his status as a model, while his TikTok showcases candid, less polished moments that highlight his down-to-earth personality. This combination creates a multidimensional brand image, where followers can admire his fashion achievements while feeling connected to his everyday life.

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Reachability and Brand Partnerships

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Although Lucky’s reachability is marked as "Difficult" due to his high-profile status, his partnerships with brands like Gucci, Ralph Lauren, and Clarins reveal his influence in the fashion industry. The estimated cost of a sponsored post is $9K, reflecting his value as a premium influencer with access to an affluent and style-conscious audience. For brands aiming to reach fashion-forward consumers, Lucky offers a compelling platform, combining mass appeal with a sense of exclusivity.

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Lucky Blue Smith has established himself as a leading figure in both the fashion and social media worlds, appealing to a diverse audience that spans high-fashion enthusiasts and everyday fans. His careful curation on Instagram and relatable content on TikTok showcase his duality as a polished model and a down-to-earth personality. With his reach and authority in the fashion space, Lucky Blue Smith continues to inspire his followers and collaborate with top-tier brands, solidifying his place as a modern fashion icon on social media.

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