Who is Lucas Gomes?

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Lucas Gomes: Empowering Professionals Through Corporate Influence

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Lucas Gomes, widely recognized as "Dr. Onda," is a trailblazing entrepreneur and thought leader in the B2B space. Based in Rio de Janeiro, he has dedicated his career to transforming executives and businesses into influential digital authorities. As the founder and CEO of OndaSkim, Lucas has pioneered the Corporate Influencer Methodology, a strategy designed to help professionals build their reputation and drive business opportunities through impactful branding and social selling.

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With an impressive portfolio of collaborations, Lucas has worked with renowned brands such as WeWork, Enel, Sodexo, and Globo, delivering results that extend beyond traditional marketing approaches. His expertise lies in aligning personal branding and employer branding with corporate objectives, allowing professionals and companies to stand out in competitive markets. Lucas's work is built on a foundation of data-driven insights and innovative content strategies that drive measurable outcomes.

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Lucas is not only a consultant but also an educator, sharing his knowledge through speaking engagements, workshops, and his popular newsletter, Influenciador Corporativo. The newsletter reaches over 17,000 subscribers and provides actionable tips for LinkedIn optimization, social selling, and building singular brands. His ability to break down complex concepts into practical advice has made him a trusted resource for ambitious professionals looking to leverage LinkedIn as a growth platform.

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Driven by a passion for empowering others, Lucas has become a leading voice in personal branding and B2B influence. His work consistently demonstrates the power of combining strategic content creation with authentic storytelling, enabling executives to build credibility and generate meaningful connections. Through his efforts, Lucas is reshaping how professionals approach digital influence and achieve sustainable success in their industries.

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Expanding Influence Through Strategic Connections

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Lucas Gomes boasts a robust digital presence, with LinkedIn serving as his primary platform for engagement and growth. His secondary platform, Instagram, complements his professional focus with personal and event-driven content.

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Social Media Strategy Analysis

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LinkedIn: The Core of Lucas’s Strategy

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Lucas's LinkedIn profile is the cornerstone of his online presence. With 45.4K followers, he actively engages his audience through thought leadership, case studies, and strategic tips tailored for B2B professionals. His posts often feature in-depth insights into corporate social selling and examples of client success stories, resonating with an audience of senior executives and professionals.

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The key to his success on LinkedIn lies in consistency and authenticity. Lucas maintains a high posting frequency, averaging 27 posts per month, and schedules his content strategically at 8 PM to maximize visibility. His engagement rate of 0.46% reflects the niche nature of his audience, with posts garnering an average of 211 interactions and 51.2K views over 30 days.

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• Username: @dronda
• Influence Score: 86.8/100
• Followers: 45.4K
• Activity: 27 posts in the last month
• Engagement Rate: 0.46%
• Growth: +2.48% (1.1K followers in 30 days)
• Average Engagement: 211
• Posting Habits: Daily at 8 PM

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Instagram: Personal and Professional Blend

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While LinkedIn is Lucas's primary focus, Instagram offers a more personal glimpse into his life and career. With 1.9K followers, his content includes event highlights, personal milestones, and behind-the-scenes snapshots. His engagement rate of 4.48% demonstrates a highly engaged audience, albeit smaller compared to his LinkedIn presence.

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The less frequent posting schedule—about once a week—focuses on humanizing his brand. For instance, a recent post celebrating his birthday included reflections on his year, while another featured his participation in a professional conference. These posts align with his mission of blending personal authenticity with professional expertise.

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• Username: @dr.onda
• Influence Score: 51.9/100
• Followers: 1.9K
• Activity: 1 post in the last month
• Engagement Rate: 4.48%
• Growth: +1.06% (19 followers in 30 days)
• Average Engagement: 85
• Posting Habits: Weekly at 8 AM

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Newsletter: Influenciador Corporativo

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Lucas’s newsletter, Influenciador Corporativo, is a vital extension of his brand, reaching over 17,587 subscribers. Published weekly, the newsletter delivers actionable tips and strategies for LinkedIn optimization, personal branding, and corporate influence. Topics range from social selling techniques to case studies that demonstrate the ROI of LinkedIn as a business tool.

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The newsletter’s success lies in its practicality. Each edition breaks down complex strategies into digestible steps, catering to time-strapped professionals. By highlighting real-life client achievements and sharing exclusive insights, Lucas establishes himself as a trusted authority in LinkedIn growth. Subscribers also benefit from personalized advice and early access to workshops, making the newsletter an essential resource for ambitious professionals.

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Lucas' Influence Through Rankings and Authority

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Lucas Gomes ranks #24 in the Marketing & Sales industry, with a Favikon authority score of 7,627. His presence on LinkedIn places him among the top 1% of influencers in Brazil, while his ranking in the personal branding niche solidifies his reputation as a trusted expert.

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Content Strategy: Driving Engagement with Thought Leadership and Authenticity

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Lucas’s content strategy revolves around educational value, audience engagement, and personal connection. On LinkedIn, he shares data-driven posts, success stories, and strategic tips that position him as an expert in his field. His use of storytelling and client testimonials adds authenticity and credibility to his content.

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On Instagram, Lucas opts for a more casual tone, sharing moments from his professional journey and personal life. This dual-platform strategy enables him to reach a diverse audience while maintaining his professional integrity.

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Reachability and Partnerships

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Lucas’s approachable persona and industry expertise make him highly accessible for partnerships. His collaborations with major brands like WeWork and Globo demonstrate his ability to generate tangible results for clients. With a focus on personal branding and audience building, Lucas is an ideal partner for businesses seeking to elevate their LinkedIn presence.

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Lucas Gomes's creator network is a thriving hub of collaboration with prominent brands like WeWork, Enel, Sodexo, and Globo. His connections span influential professionals such as Maria Vitória, a LinkedIn Top Voice, and Marc Tawil, a celebrated communication strategist. This network amplifies his impact in personal branding, marketing, and B2B growth strategies, fostering partnerships that elevate his reputation as a leading figure in transforming professionals into digital authorities.

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Conclusion: Empowering Professionals to Lead in the Digital Era

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Lucas Gomes, or "Dr. Onda," exemplifies how professionals can leverage social media to drive business success. Through his innovative strategies, consistent content creation, and authentic engagement, Lucas has built a thriving online presence that empowers executives to achieve their goals. His influence, particularly on LinkedIn, continues to grow, making him a key figure in the realm of corporate social selling and digital branding.

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