Who is Levelsio?

LevelsiO, known as Pieter Levels in professional circles, has established himself as a dynamic and transparent voice in the tech and startup ecosystem. As the founder of digital nomad-centered platforms such as Nomad List and Remote OK, he has attracted significant social media attention. Through his active presence across platforms like X, YouTube, and TikTok, LevelsiO shares his journey, insights, and challenges in building startups in public, a strategy that resonates with his followers who are interested in entrepreneurship, technology, and the minimalist lifestyle.

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LevelsiO: A Visionary in Building Public Startups and Digital Nomadism

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Pieter Levels, known by his online handle “LevelsiO,” is a renowned digital entrepreneur, developer, and vocal advocate for the digital nomad lifestyle. Originally from the Netherlands, Pieter has made waves in the tech and startup world by building profitable, no-code businesses while traveling the globe. His unconventional approach to startup building, known as “building in public,” has set a new standard in transparency and community engagement, making him a significant figure for aspiring entrepreneurs and remote work enthusiasts alike.

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After studying communication and multimedia design, Pieter initially explored traditional career paths, but soon realized that the constraints of a corporate job were incompatible with his ambitions and lifestyle. In 2014, he decided to go “all-in” on his entrepreneurial journey, embracing a location-independent lifestyle and dedicating himself to building web-based products that could sustain his travels. This decision laid the foundation for his current success and propelled him to international recognition.

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Pieter’s first major success came with the creation of Nomad List, a platform that aggregates data to help digital nomads choose cities around the world based on factors like cost of living, weather, internet speed, and safety. This platform quickly became popular within the remote work community, positioning Pieter as a leader in the digital nomad movement. He followed up with Remote OK, a job board focused on remote work opportunities, which further cemented his role in the remote work ecosystem. Today, Remote OK is one of the most widely used job boards for remote positions and serves thousands of job seekers and employers worldwide.

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What distinguishes Pieter is not only his technical skills but also his philosophy of independence, minimalism, and transparency. He shares real-time updates on his projects, including revenue milestones, user acquisition numbers, and even personal reflections on the challenges he faces. By publicly documenting his journey, he has built a loyal following and inspired many others to pursue unconventional paths in business and life. This transparency has also led to the popularization of the “build in public” movement, where entrepreneurs openly share their development processes and business struggles, fostering a strong sense of community and accountability.

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Beyond Nomad List and Remote OK, Pieter has created and experimented with various other projects, from Hoodmaps—a crowdsourced map tool that provides visual insights into neighborhoods, to Go Fucking Do It, a platform designed to help people set and achieve their goals by putting financial stakes on their commitments. His projects often reflect his personality—practical, straightforward, and sometimes irreverent.

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In recent years, Pieter’s focus has extended to advocating for “indie hacking,” a style of entrepreneurship where founders build sustainable, independent businesses without seeking external funding. He is a vocal critic of traditional startup culture, where the emphasis on rapid scaling and venture capital can often lead to founder burnout and loss of creative control. Pieter’s approach, in contrast, focuses on small, profitable, and bootstrapped businesses that allow entrepreneurs to maintain autonomy over their projects and lives.

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With hundreds of thousands of followers across his social media platforms, Pieter continues to share insights, experiment with new technologies, and explore emerging trends like artificial intelligence and no-code development. His reach extends beyond traditional digital nomads, as his transparent approach resonates with a wide range of people interested in remote work, entrepreneurship, and personal freedom. His journey serves as both a roadmap and inspiration for those who seek to redefine success on their terms.

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In essence, Pieter Levels embodies the ethos of the digital age—a self-sustaining entrepreneur who defies convention, embraces global freedom, and shares his story to empower others. His work has not only influenced the tools and communities around digital nomadism and remote work but has also sparked a larger conversation about what it means to live and work freely in the 21st century.

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A creator active on social media

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LevelsiO’s social media strategy encompasses X (formerly Twitter), YouTube, and TikTok, where he connects with a diverse audience interested in tech, entrepreneurship, and digital nomadism.

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Pieter Level's Social Media Strategy

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X: Amplifying Transparency in Tech and Startup Life

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LevelsiO is most prominent on X, where he actively shares his journey as a startup founder and digital nomad. With a high posting frequency of about 60 tweets per week, his content ranges from project updates, personal reflections, and growth insights, to tech observations and industry commentary. His openness about revenue and the challenges he faces has attracted a loyal following of tech enthusiasts, aspiring entrepreneurs, and digital nomads. His engagement on X indicates that followers appreciate his transparent approach, with his tweets often sparking discussions within the startup community.

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X KPIs:

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• Username: @levelsio

• Influence Score: 92.9/100

• Followers: 563.6K

• Activity: 60.1 tweets/week

• Engagement Rate: 0.24%

• Growth: +3.84% (+20.8K followers)

• Average Engagement: 1.4K

• Posting Habits: 11 times a day at 9 PM

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YouTube: Documenting the Digital Nomad Journey

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On YouTube, LevelsiO provides a visual narrative of his startup journey and his life as a digital nomad. With an influence score of 23.5/100 and a moderate following, he primarily uses this platform to showcase longer-form content that dives deeper into his experiences, technical challenges, and product development processes. Though his posting frequency is relatively low, with about 0.2 videos per month, his content is rich in insights for viewers looking to understand the intricacies of startup building and digital nomadism. Despite a lower engagement rate, his YouTube channel serves as an evergreen resource for those who wish to follow his journey in detail.

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YouTube KPIs:

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• Username: @levelsio

• Influence Score: 23.5/100

• Followers: 25.7K

• Activity: 0.2 videos/month

• Engagement Rate: 2.12%

• Growth: +8.26% (+2K followers)

• Average Engagement: 511

• Posting Habits: Sporadic

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TikTok: Quick Insights and Startup Snippets

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LevelsiO’s TikTok presence is designed to provide short, engaging snippets of his daily life and startup-building process. With a smaller follower base compared to his other platforms, his TikTok strategy focuses on quickly digestible content that captures attention with humor and candid reflections. His growth on TikTok has been gradual, with a limited posting frequency and engagement rate, but it serves as a supplementary platform to attract a younger, more visually-oriented audience interested in quick tech insights and life as a digital nomad.

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TikTok KPIs:

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• Username: @levelsio

• Influence Score: 7.3/100

• Followers: 2.1K

• Activity: 0.5 videos/week

• Engagement Rate: 3.06%

• Growth: +2.03% (+42 followers)

• Average Engagement: 84

• Posting Habits: Sporadic

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Levelsio's Social Media Influence

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LevelsiO ranks as a highly influential figure within the tech and startup community on X, where he is placed in the top 1% in the Netherlands. His overall authority score of 8,695 points reflects his significant impact as a digital nomad advocate and a public-facing entrepreneur. His reachability is marked as “Normal,” with an estimated sponsored post cost of $375, indicating that his profile holds potential for strategic partnerships, especially within the startup and tech domains.

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Content Strategy Overview

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LevelsiO’s content strategy is centered around the “build in public” ethos, where he transparently shares both the successes and struggles of startup creation. On X, he often posts about revenue benchmarks, development processes, and reflections on life as a digital nomad. His YouTube content allows for more in-depth explorations of his entrepreneurial journey, while his TikTok strategy offers quick insights into his daily activities and project highlights.

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His emphasis on transparency not only builds trust with his audience but also inspires aspiring entrepreneurs to pursue unconventional paths. This content approach has contributed to his strong reputation as a relatable, candid, and insightful creator in the tech industry.

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Reachability and Partnerships

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Given his authority score and influence, LevelsiO presents a valuable opportunity for brands targeting tech-savvy, entrepreneurial audiences. His estimated sponsored post cost is relatively modest at $375, making him an accessible partner for startups and tech companies seeking to reach his engaged and niche audience. His primary audience—entrepreneurs, digital nomads, and tech enthusiasts—aligns well with brands in SaaS, remote work tools, and digital services.

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LevelsiO has crafted a unique niche in the digital world as an entrepreneur who shares his startup journey with radical transparency. His presence on X has solidified his reputation as a leading voice in public entrepreneurship, while YouTube and TikTok serve as complementary channels that diversify his reach. As he continues to build and share his insights, LevelsiO is positioned to remain an influential figure within the startup and digital nomad communities, inspiring a generation of entrepreneurs to embrace minimalism, transparency, and independence.

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