Who is Laura Clery?

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Laura Clery: Combining Humor and Advocacy in Motherhood and Autism Awareness

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Laura Clery is an American comedian, content creator, and podcast host known for blending sharp humor with open discussions about parenting and mental health. She gained early recognition online through her original character-driven skits, which showcased her offbeat comedic style. Over time, she shifted her focus to motherhood content after becoming a parent herself. Her storytelling is candid, often highlighting the unfiltered realities of raising a child with autism.

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Laura uses her platforms to speak openly about her experiences with postpartum depression, co-parenting, and autism advocacy. She frequently shares personal anecdotes that many parents find both relatable and reassuring. Her son’s autism diagnosis became a central theme in her storytelling, helping normalize conversations around neurodiversity. This direct approach has solidified her reputation as a trusted voice among parents facing similar challenges.

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Alongside her short-form content, Laura runs the IDIOT Podcast, where she tackles topics like mental health, relationships, and family dynamics with humor and vulnerability. She often invites guests who share similar life experiences, creating a space for deeper conversations. The podcast allows her to connect with her audience beyond the quick-hit nature of TikTok and Instagram. It also extends her brand partnerships with companies that value mental health advocacy.

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Laura has collaborated with brands like Ulike Global, Posh Peanut, and EBY, always selecting partners that align with her focus on family life and personal well-being. Her content style remains cheerful but slightly opinionated, allowing her to maintain authenticity without alienating her audience. She maintains high posting activity, ensuring a consistent presence across TikTok, Instagram, YouTube, and X. Her blend of humor, honesty, and advocacy continues to set her apart in the parenting and mental health communities.

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An Influencer Active on Social Media

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Laura Clery uses TikTok, Instagram, YouTube, and X to connect with parents and mental health advocates, combining humor and real-life storytelling across all platforms.

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Laura’s Social Media Strategy Analysis

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TikTok: Laura Clery's Largest Community

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Laura Clery’s TikTok strategy centers around quick, high-energy videos that mix humor with raw parenting experiences. Her videos often feature exaggerated skits about the chaos of motherhood and navigating autism parenting. She posts 8.6 videos per week, maintaining a daily rhythm that keeps her audience consistently engaged. Laura’s use of early-morning posting (around 5 PM EST) targets parents before the busy part of their day starts.

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Her humor is often self-deprecating, showing her struggles openly rather than portraying an idealized family life. This style builds trust and sets her apart from polished "family influencers" who avoid discussing hardships. She keeps her content visually simple, often filming in her home environment, making her videos feel intimate. Her followers expect both laughter and emotional honesty from her posts.

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Laura’s growth on TikTok is stable at 0%, but her engagement remains strong with an average of 59.1K interactions per post. She focuses more on maintaining her loyal audience than chasing viral trends. Many of her videos tie back to autism awareness or mental health support, keeping her niche clear. This focus ensures long-term community loyalty even without massive monthly growth spikes.

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She integrates brand partnerships sparingly on TikTok, usually through skits that match her regular content style. This avoids the risk of alienating her audience with obvious sponsored content. Her collaborations often involve parenting or wellness products, fitting seamlessly into her videos. Laura’s TikTok remains her most influential platform for both reach and emotional impact.

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• Username: @lauraclery
• Influence Score: 91/100
• Followers: 7.4M
• Activity: 8.6 videos/week
• Engagement Rate: 0.8%
• Growth: 0%
• Average Engagement: 59.1K
• Posting Habits: Everyday at 5 PM EST

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Instagram: A Strong Visual Storytelling Platform

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Laura’s Instagram strategy leans heavily on authentic storytelling through images, reels, and carousels about parenting and mental health. She posts consistently with 15 posts per month, usually publishing at 1 PM EST to catch early risers. Her feed combines humorous parenting moments with heartfelt reflections on autism advocacy. Visual content remains unfiltered, often featuring casual home settings or family moments.

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Her Instagram Reels often repurpose TikTok content, but she adapts them with platform-specific captions and storytelling. She avoids overly aesthetic or staged visuals, preferring a raw, real-life approach that resonates with tired, overwhelmed parents. Her caption style is conversational, often speaking directly to fellow parents about shared struggles. This helps her maintain high relatability across her audience.

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Laura’s engagement rate on Instagram sits at 0.75%, driven largely by a highly engaged niche audience rather than mass followers. She doesn’t chase viral trends here; instead, she focuses on creating a consistent voice and emotional connection. Posts around autism milestones, personal breakthroughs, or family humor get the highest engagement. Her followers expect vulnerability as much as entertainment.

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She uses Instagram to promote podcast episodes and selected brand partnerships, balancing promotional content with personal updates. Sponsored posts are usually integrated into parenting stories rather than being isolated ads. Brands she works with often relate to family products, wellness, or mental health services. Laura keeps partnerships aligned with her audience’s real needs, not just trending products.

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• Username: @lauraclery
• Influence Score: 92.2/100
• Followers: 3M
• Activity: 15 posts/month
• Engagement Rate: 0.75%
• Growth: +0.6%
• Average Engagement: 22.8K
• Posting Habits: Everyday at 1 PM EST

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YouTube: Long-Form Content for Deeper Engagement

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Laura’s YouTube strategy is based on long-form storytelling, posting about 2.3 videos per month focused on deeper topics. She uses YouTube to explore personal subjects like autism parenting challenges, mental health battles, and family life stories. Her videos have a relaxed, conversational tone rather than high-energy skits seen on TikTok. Most uploads are between 10–20 minutes, giving her room for deeper emotional impact.

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She doesn’t rely on heavy editing or flashy graphics, preferring natural home-shot videos that mirror her real-life situations. Her audience values the transparency she offers, especially when discussing difficult emotions or victories in autism advocacy. Her video titles are often direct, sometimes blunt, reflecting the true struggles behind parenting. Authenticity drives viewership more than traditional YouTube SEO tactics.

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Growth on YouTube remains positive, with a +1.14% increase in subscribers and average views around 133.5K per video. Laura’s YouTube serves as a space for her loyal community to connect on a deeper level compared to TikTok or Instagram. While engagement rates are lower, the depth of audience interaction in comments is notably high. Her fans are willing to spend more time listening to her stories.

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Brand integrations on YouTube are occasional and discreet, usually incorporated into a personal story rather than separate sponsored segments. She rarely interrupts emotional storytelling with overt ads, protecting the authenticity of her content. When she does partner with brands, they are closely related to family life, therapy tools, or self-care products. This makes her YouTube channel trusted for both advice and entertainment.

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• Username: @LauraMarieClery
• Influence Score: 84.2/100
• Followers: 973K
• Activity: 2.3 videos/month
• Engagement Rate: 0.35%
• Growth: +1.14%
• Average Engagement: 3.4K
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): Smaller But Consistent Audience

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Laura Clery’s X strategy is based on maintaining presence rather than driving engagement, posting about 11.8 tweets weekly. Her tweets focus on quick life updates, podcast promotions, or reactions to parenting-related news. She rarely engages in trending memes or viral hashtag games, keeping her tone consistent with her brand voice. Her posting times around midnight aim to reach late-night scrolling parents.

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Unlike on her other platforms, Laura uses X more for short commentary and sharing relatable parenting frustrations. She does not heavily invest in high-production visuals or curated threads. Instead, she shares simple text updates or links back to her longer-form content on YouTube or podcast platforms. Her X audience is much smaller but includes loyal followers who appreciate direct communication.

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Engagement on X is very low (0.01%), but Laura remains active for visibility and community maintenance rather than growth. Her followers here often migrate from her bigger platforms and use X to keep up with her announcements. She rarely uses X for brand promotions, keeping it mostly personal and informal. This separation helps her maintain authenticity across all platforms.

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Laura’s decision to stay active on X despite low engagement highlights her focus on accessibility rather than pure numbers. For fans who prefer short updates and quick access to content links, her X profile acts as a useful touchpoint. She posts twice daily, maintaining rhythm even without strong viral traction. This consistency helps reinforce her brand’s presence everywhere her audience spends time online.

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• Username: @lauraclery
• Influence Score: 67.1/100
• Followers: 30.9K
• Activity: 11.8 tweets/week
• Engagement Rate: 0.01%
• Growth: 0%
• Average Engagement: 2
• Posting Habits: Twice a day at 11 AM EST

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Laura Clery’s Podcast: IDIOT – Humor and Heart in Every Episode

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Laura Clery’s podcast, IDIOT, extends her storytelling into longer, deeper conversations about parenting, mental health, and personal growth. True to her brand, she mixes humor with vulnerable, real-life experiences, offering listeners a space that feels both lighthearted and meaningful. Many episodes dive into challenges like postpartum depression, autism parenting, and relationship struggles, often framed with self-deprecating jokes and heartfelt reflections. Laura’s casual, open tone makes complex emotional topics feel approachable and honest.

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The IDIOT Podcast often features guests who are either close to Laura or experts in fields like mental health, wellness, and family life. She doesn’t rely on scripted interviews, instead allowing conversations to flow naturally, reflecting the spontaneous style her audience loves. Through this format, she creates authentic moments that listeners relate to, often drawing from her own parenting stories as a foundation. This mix of humor, personal experience, and expert input keeps the podcast dynamic and emotionally grounded.

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Laura uses the podcast as a platform to promote open conversations around topics that are often stigmatized in mainstream media. Episodes addressing autism, therapy, and mental health challenges resonate especially strongly with her community of parents and advocates. She keeps brand integrations limited and relevant, occasionally partnering with wellness or parenting companies that fit the discussion themes. This selective approach ensures the podcast remains trustworthy and community-centered.

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Listeners appreciate that IDIOT is an extension of Laura’s real life, not a polished, scripted production. She preserves the same authenticity that made her social platforms successful, allowing fans to feel even closer to her world. For many, the podcast offers not just entertainment, but validation and support for parenting and mental health journeys. Laura’s ability to balance humor with emotional depth has made IDIOT a valued part of her overall content ecosystem.

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Laura Clery’s Social Media Influence Summary

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Laura Clery holds a Favikon Influence Score of 9,317 points and ranks in the Top 1% for both Instagram and Video Entertainment categories in the United States. She is ranked #1331 on Instagram and #137 for Video Entertainment, showing strong authority, particularly within lifestyle and parenting spaces. Her social media presence is well-rounded across platforms, with particularly strong performance on TikTok and Instagram where her audience is most engaged. Her YouTube channel, while slightly smaller, shows steady growth, and her X account, although limited in size, remains active.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Comedy, Motherhood, and Mental Health Advocacy

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Laura Clery’s content strategy is grounded in authenticity, humor, and relatability. She consistently addresses real-life topics like parenting challenges, mental health issues, and autism awareness, using a comedic approach to make heavy topics feel lighter and more accessible. Her ability to mix laughter with real experiences makes her content both enjoyable and impactful. Her visual content strategy, particularly on Instagram and TikTok, revolves around early morning posts, suggesting she targets parents during quieter moments in their day. On YouTube, her less frequent but deeper content builds a loyal viewer base willing to invest time in longer stories. She keeps a high posting rhythm across all channels, maintaining strong visibility among her audience.

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Reachability and Partnerships

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Laura Clery is highly reachable for brand collaborations, especially through TikTok and Instagram where she maintains the highest activity and audience engagement. Her past partnerships with Ulike Global, EBY, and Posh Peanut show a clear preference for brands focused on parenting, family wellness, and mental health support. She integrates sponsorships naturally into her content, often weaving them into personal stories instead of isolated promotional posts. Brands seeking authentic storytelling rather than scripted ads find strong alignment with Laura’s style.

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Her audience is primarily English-speaking parents in the United States who engage deeply with parenting, autism advocacy, and mental health discussions. Laura’s brand safety score is rated “Safe,” and her positivity is marked as “Cheerful,” making her a strong candidate for family-friendly campaigns. She typically charges between $20K and $80K per sponsored post, based on campaign ripeness estimates. Her willingness to accept collaborations that match her personal values ensures high trust and positive reception among her followers.

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Conclusion: Building Community Through Humor, Honesty, and Heart

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Laura Clery has built a loyal community by being honest, funny, and real about motherhood, autism awareness, and mental health. Her strong TikTok and Instagram profiles, combined with her growing YouTube presence and podcast, show a creator who connects deeply with her audience. Her influence is recognized through top Favikon rankings, and she remains a trusted figure for both audiences and brands looking for genuine engagement in parenting and lifestyle content.

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