Who's Who on Social Media
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Who is Kyla Scanlon?

Kyla Scanlon is a financial educator and content creator known for simplifying complex economic concepts with a human-centric approach. As the founder of Bread, a financial education company, Kyla leverages social media platforms, newsletters, and videos to bridge the gap between economic events and their causes.

December 18, 2024
Jeremy Boissinot
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Kyla Scanlon: Making Economics Accessible Through Human-Centric Content

Kyla Scanlon is a leading voice in personal finance and economic education, known for her ability to simplify complex economic topics. As the founder of Bread, her mission is to make economics accessible, engaging, and relatable to a wide audience. By blending humor, storytelling, and expertise, Kyla turns intimidating financial concepts into practical insights. Her content caters to both professionals and everyday individuals, ensuring that financial literacy is approachable and actionable.

Her work dives into key economic themes, including economic trust, taxes, housing markets, and societal trends. Kyla’s unique approach allows her to address intricate financial dynamics while emphasizing their real-world impact. She focuses on providing actionable insights that empower individuals to understand and navigate economic challenges. This combination of depth and relatability sets Kyla apart as a trusted financial educator who bridges the gap between theory and practice.

Financial Literacy, Simplified: Kyla Scanlon Teaches with Style and Passion
(Source:
@kylascan, Instagram, March 2023)

Kyla’s reach extends beyond her own platforms through interviews with industry leaders and policymakers, such as the Deputy Secretary of the Treasury. These conversations allow her to shed light on pressing economic issues while fostering broader discussions around the economic landscape. Her ability to connect with influential figures enhances her credibility and ensures her audience gains access to valuable, insider perspectives on financial trends and policies.

Through her newsletter, short-form videos, and YouTube channel, Kyla delivers consistent, impactful content that reflects both her personality and expertise. She combines data-driven analysis with wit and charm, engaging her knowledge-seeking community in meaningful ways. By creating content that is both educational and relatable, Kyla has solidified her role as a key educator in finance and investing, inspiring a loyal following to make informed economic decisions.

An Influencer Active on Social Media

Kyla Scanlon has cultivated a diverse online presence, with her largest following on Instagram (270.2K), followed by TikTok, X (Twitter), and YouTube. She strategically uses each platform to share economic insights tailored to her audience’s needs.

Kyla's Social Media Strategy and Performance Analysis

Kyla’s Instagram Strategy: Breaking Down Economics Through Visual Insights

Kyla Scanlon’s Instagram is a central pillar of her content strategy, attracting an audience of 270.2K followers who rely on her for economic clarity and accessible analysis. Her platform serves as a visual hub for breaking down economic policies, housing crises, and financial market trends in ways that resonate with her audience. By making complex concepts relatable, Kyla positions herself as an expert who can connect with both finance enthusiasts and those new to economic discussions.

Her content includes a combination of reels, carousels, and engaging videos that tackle pressing topics. For instance, videos like “Why rate cuts won’t cure housing crisis” and “Economic policy expectations from Trump & Harris” showcase her ability to merge timely economic updates with digestible insights. Through concise explanations and sharp visuals, Kyla brings real-world financial issues to life, ensuring her audience remains informed and engaged.

Despite the inherently complex nature of economics, Kyla’s content remains clear, concise, and visually appealing. Her average engagement of 7.5K per post highlights her ability to maintain relevance and interaction in an ever-changing financial landscape. Kyla’s consistent posting habits, including 13 posts per month, help her stay visible and trusted as a reliable source of timely, educational content on Instagram.

Kyla’s Instagram strategy focuses on building trust and credibility through value-driven, shareable content. Her ability to simplify intricate economic issues makes her posts approachable to a broad audience—from casual learners to finance professionals. By offering actionable insights that are both educational and relevant, Kyla cements her role as a go-to financial educator, inspiring her community to engage with economic trends in meaningful ways.

  • Username: @kylascan
  • Influence Score: 61/100
  • Followers: 270.2K
  • Activity: 13 posts/month
  • Engagement Rate: 0.04%
  • Growth: -0.08%
  • Average Engagement: 113 likes
  • Posting Habits: Every day at 12 PM EST

Kyla’s TikTok Strategy: Engaging Financial Education for a Younger Audience

On TikTok, Kyla Scanlon has cultivated a strong following of 216.8K followers by creating short-form financial education videos that break down complex topics into digestible insights. Her content tackles timely economic issues like mortgage rates, the Trump economy, and labor trends such as the longshoremen strikes, making economics more approachable for younger, finance-curious audiences. Kyla’s ability to simplify dense subjects ensures her videos resonate widely, providing valuable context and clarity on pressing financial topics.

Kyla’s TikTok videos excel at blending humor, wit, and clarity, which sets her apart from traditional financial educators. By incorporating trending sounds, popular TikTok styles, and relatable real-life examples, she keeps her content current and engaging. Her video “Again #economics,” which earned 10.3K likes, demonstrates her skill in creating relatable, shareable content that connects with users. This combination of educational insights and entertainment ensures that her audience remains engaged while learning about critical economic trends.

With a steady weekly posting schedule, Kyla consistently delivers content that addresses key financial trends and real-world issues. Her focus on consistency allows her to build trust and remain relevant in the fast-paced world of short-form content. Whether explaining economic policies or commenting on market changes, Kyla’s videos reflect her commitment to educating her audience in a way that feels accessible and approachable.

Kyla’s impressive engagement rate of 0.93% and 25.4K average views underscore TikTok’s effectiveness as a platform for reaching younger, finance-focused individuals. Her unique ability to make economics both entertaining and informative ensures that her TikTok community remains active, engaged, and eager for her insights. By maintaining relevance and clarity, Kyla positions herself as a trusted voice in the financial education space on one of the most dynamic platforms.

  • Username: @kylascan
  • Influence Score: 82.6/100
  • Followers: 216.8K
  • Activity: 1.2 videos/week
  • Engagement Rate: 0.93%
  • Growth: 3.51%
  • Average Engagement: 2K
  • Posting Habits: Once a week at 6 PM EST

Kyla’s X Strategy: Driving Financial Conversations with Impactful Insights

Kyla Scanlon leverages X (Twitter) as a key platform to engage in meaningful conversations about economics and societal trends. With an audience of 179.9K followers, she uses the platform to share real-time updates, reflecting on everything from economic assessments to personal insights like travel reflections. Her ability to blend professional expertise with relatable moments creates an authentic connection with her audience, making her content widely appreciated and shareable.

Her tweets often highlight financial policies, market shifts, and broader societal observations, sparking critical discussions among finance professionals and general audiences. For instance, tweets such as “This is just an extraordinarily difficult thing to parse” gained over 5K likes, showcasing Kyla’s skill at breaking down complex economic ideas into concise, thought-provoking commentary. This ability not only fosters engagement but also positions her as a thought leader on the platform.

Kyla maintains a consistent posting schedule of 5.5 tweets per week, ensuring a steady flow of insights and reflections. This frequency allows her to stay highly relevant and maintain ongoing conversations with her audience. Her tweets often include charts, analyses, or direct commentary, which resonate deeply with professionals seeking timely economic updates and clear perspectives on evolving trends.

Her content reaches an impressive 73.1K average impressions per post, amplifying her voice across broader finance and policy circles. By balancing professional expertise with relatable insights, Kyla effectively bridges the gap between economic concepts and real-world impact. Her engagement on X highlights her ability to lead conversations that are both impactful and accessible, making her a trusted figure in the economic education space.

  • Username: @kylascan
  • Influence Score: 87/100
  • Followers: 179.9K
  • Activity: 5.5 tweets/week
  • Engagement Rate: 0.31%
  • Growth: +0.43%
  • Average Engagement: 562 reactions
  • Posting Habits: Every day at 10 AM EST

Kyla’s Newsletter: Bridging Economics with Human Stories

Kyla Scanlon’s newsletter is a vital pillar of her content ecosystem, delivering thoughtful, human-centric economic analysis that simplifies financial complexities. Her newsletter successfully bridges the gap between economic theory and real-world implications, offering readers clarity on topics such as market volatility, trust in institutions, and financial literacy. By addressing these often-intimidating concepts in an approachable way, Kyla ensures her audience feels both informed and empowered.

What sets Kyla’s newsletter apart is her unique writing style, which blends storytelling, data, and actionable insights. Her ability to craft engaging narratives makes financial education relatable, turning what could be dry information into digestible, compelling stories. Readers benefit from Kyla’s talent for breaking down economic trends without relying on confusing jargon, enabling them to understand and apply these insights to their daily lives.

The newsletter consistently delivers real-time value through timely commentary, interviews with industry experts, and thoughtful analysis of pressing financial issues. By providing her audience with tools to interpret economic shifts, Kyla cements her position as a trusted authority in the finance and investing space. Her insights spark conversations, foster curiosity, and help readers navigate an ever-changing economic landscape.

Readers deeply appreciate Kyla’s commitment to transparency, education, and financial empowerment. Her newsletter not only equips individuals with knowledge but also encourages them to develop a stronger understanding of their relationship with money. By combining clarity, relevance, and expertise, Kyla’s newsletter has become an essential resource for anyone seeking to engage with economics on a deeper, more human level.

Let’s Appreciate: Simplifying the Stock Market and Economy with Kyla Scanlon

“Let’s Appreciate” is Kyla Scanlon’s podcast that explores the stock market, the economy, and broader financial topics in an approachable and engaging way. Known for her ability to simplify complex ideas, Kyla delivers insights that resonate with both finance enthusiasts and casual listeners. The podcast aims to bridge the gap between economic theory and its real-world impact, making it an invaluable resource for those looking to deepen their understanding of finance.

Each episode of “Let’s Appreciate” dives into current economic events, market trends, and financial behaviors, offering a unique perspective that combines data-driven analysis with Kyla’s signature storytelling style. By addressing topics like economic trust, inflation, and stock market shifts, Kyla ensures her audience gains actionable takeaways while staying informed about the evolving financial landscape.

What makes “Let’s Appreciate” stand out is Kyla’s ability to connect with listeners through relatable examples, engaging narratives, and occasional humor. The podcast often features interviews with industry leaders, economists, and financial experts, fostering thoughtful conversations that explore both opportunities and challenges within today’s economy. Kyla’s goal is to educate while keeping her content both entertaining and accessible.

Listeners of “Let’s Appreciate” value the podcast for its clarity, depth, and human-centric approach to economic education. By simplifying the intricacies of the stock market and financial systems, Kyla creates a space where listeners feel empowered to engage with economic ideas that impact their everyday lives. This podcast is an essential listen for anyone wanting to build financial literacy and stay updated on the economy’s ever-changing dynamics.

Kyla Scanlon’s Social Media Influence: Favikon Authority and Rankings Summary

Kyla Scanlon holds an authority score of 3 with 8,514 points, placing her in the Top 22 of personal finance creators in the United States. Her influence is reinforced by a strong presence across Instagram, TikTok, X, and YouTube, where she connects with diverse finance-focused audiences.

Kyla’s Content Strategy: Humanizing Economics with Clarity and Wit

Kyla’s content strategy revolves around making economics relatable and accessible. She simplifies complex financial topics by using clear language, visuals, and humor, creating content that resonates across platforms. Whether through Instagram reels, TikTok videos, or X threads, Kyla adapts her style to suit each medium. Her focus on timeliness ensures her audience remains informed about real-world financial events. By combining storytelling with actionable insights, Kyla engages followers from all backgrounds, reinforcing her mission to humanize economics.

Reachability and Partnerships: An Ideal Collaborator for Financial Brands

Kyla’s reachability is marked as “Normal,” with an estimated sponsored post cost of $375, positioning her as a cost-effective partner for brands looking to collaborate with a trusted voice in finance and economics. This pricing reflects her ability to offer significant value at an affordable rate, making her an ideal choice for brands aiming to connect with a highly engaged, finance-savvy audience. Her content’s mix of authenticity, wit, and educational insights resonates strongly with followers seeking relatable yet insightful financial guidance.

Kyla’s influence spans the finance, web 3, and personal investing niches, where her depth of knowledge and consistent engagement have made her a go-to creator. She collaborates with brands that align with her mission of financial empowerment and simplifying economics for a broad audience. By focusing on value-driven partnerships, Kyla ensures that sponsored content feels genuine and helpful rather than overly promotional, fostering trust with her followers.

An overview of Kyla’s top influential connections across key industries. (Source: Favikon)

Her network includes connections with prominent platforms like Bloomberg Opinion, The Verge, and Public, highlighting her ability to engage with industry leaders and platforms of high credibility. These relationships demonstrate her standing as a respected voice in finance, capable of creating impactful partnerships that benefit both brands and her audience. Such collaborations not only enhance her visibility but also position her as an authoritative figure who bridges the gap between finance professionals and everyday consumers.

Kyla’s approachable yet expert-driven content makes her a valuable collaborator for financial tools, educational platforms, and investment-focused brands. Her ability to distill complex financial topics into digestible, engaging narratives ensures partnerships reach a targeted, loyal audience who trust her insights. Whether through sponsored videos, newsletters, or platform collaborations, Kyla’s work elevates brands while staying aligned with her mission to make finance clear, relatable, and actionable.

Conclusion: Kyla Scanlon - Empowering Audiences Through Financial Clarity

Kyla Scanlon is redefining economic education by making financial literacy both engaging and approachable. Her unique ability to blend clarity, storytelling, and humor sets her apart as a trusted creator for audiences and brands alike. By tackling economic complexities, Kyla empowers her audience to navigate the world of finance with confidence and understanding.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.