Who is Kim Krause Schwalm?

Kim Krause Schwalm stands out in the content marketing and copywriting industry with her 20+ years of experience and in-depth knowledge of direct response marketing. Known for her success in founding "Get Dangerously Good," Kim utilizes her expertise to help freelancers and entrepreneurs elevate their client relationships and business operations. As a published author and mentor, her social media strategy is focused on delivering value-driven insights for aspiring copywriters and marketers, primarily through LinkedIn and Instagram.

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Kim Krause Schwalm: A Leading Authority in Content Marketing and Copywriting

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Kim Krause Schwalm is a seasoned copywriter and marketing strategist, with over two decades of experience. Her career is highlighted by notable roles in copywriting, mentorship, and authorship. Kim has authored two books, Client Badassery Secrets and Misty Makes a Friend: An Anguilla Beach Dog Adventure, with the latter showcasing her versatile writing capabilities by venturing into children's literature. Kim’s journey is defined by her passion for helping professionals avoid common freelancing pitfalls, set appropriate boundaries, and attract high-value clients.

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Beyond her direct contributions to the marketing field, Kim has consistently advocated for high ethical standards and excellence in client relationships. She uses her platform to discuss practical advice on dealing with challenging clients and identifying deal-killer behaviors. This approach has established her as a credible and approachable voice in the industry. Through her insightful content, Kim empowers a new generation of freelancers and entrepreneurs to navigate their business relationships with confidence.

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Her content provides actionable tips and thought-provoking advice for her audience, engaging them with relatable scenarios. Kim’s online presence not only showcases her knowledge but also provides a source of guidance for copywriters and entrepreneurs aiming to succeed in a competitive industry.

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An Influencer active on social media

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Kim’s social media reach focuses on LinkedIn and Instagram, where she shares insights, personal achievements, and educational resources for copywriters.

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Kim Krause's Social Media Strategy

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LinkedIn: A Hub for Professional Insights and Copywriting Expertise

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Kim Krause Schwalm leverages LinkedIn as her primary platform for sharing professional insights, industry tips, and promotional content for her books and workshops. Her LinkedIn presence is crafted to offer seasoned advice on client management, copywriting techniques, and effective marketing strategies. Kim’s posts are practical and relatable, often touching on real-life client interactions and providing advice that resonates with freelancers and small business owners.

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She engages her LinkedIn audience with posts that challenge traditional corporate thinking, encouraging freelancers to prioritize their growth and maintain balanced client relationships. By sharing her journey, including successes and challenges, Kim builds a relatable and inspiring brand. This approach allows her to connect authentically with followers, many of whom are copywriters, entrepreneurs, and marketing professionals. Her content is crafted to be insightful and motivational, providing guidance that helps her followers make informed business decisions.

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• Username: @kim-krause-schwalm-74
• Influence Score: 64.6/100
• Followers: 7.3K
• Activity: 5 posts last month
• Engagement Rate: 0.61%
• Growth: No growth in the past 30 days
• Average Engagement: 44
• Posting Habits: Once a week at 12 AM

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Instagram: Blending Personal and Professional Content

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On Instagram, Kim provides a balance of personal and professional posts, sharing her book launch events, family moments, and key insights from her work. This platform serves as a more casual setting where she can connect with followers on a personal level while still offering value-driven content. Kim uses Instagram to engage her audience with snapshots of her life and snippets from her books, making her account relatable and appealing to her followers.

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While her engagement rate on Instagram is relatively low, Kim’s posts are tailored to inspire and provide insights for her followers. Her content ranges from promotional posts for her latest book, Misty Makes a Friend, to thought-provoking images and advice for freelancers. She remains consistent in her mission to educate her audience, providing a valuable resource for anyone interested in copywriting or freelancing.

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• Username: @kim.schwalm
• Influence Score: 43.9/100
• Followers: 1.6K
• Activity: 8 posts last month
• Engagement Rate: 0.7%
• Growth: No growth in the past 30 days
• Average Engagement: 11
• Posting Habits: Twice a week at 5 AM

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Newsletter

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In addition to her social media presence, Kim offers a newsletter that is rich in content and valuable insights for aspiring copywriters and marketers. Her newsletter delivers practical tips, in-depth client management strategies, and business insights that are especially useful for freelancers navigating the complexities of client relationships. Kim’s newsletter stands out due to her experience-driven approach, focusing on actionable advice that goes beyond surface-level tips.

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Subscribers of her newsletter benefit from Kim’s straightforward approach to business and marketing, learning from her extensive experience. Her topics often delve into common challenges freelancers face, such as managing client expectations, avoiding burnout, and negotiating rates. This newsletter has become an essential resource for those who appreciate honest, real-world advice from a professional who has successfully built a career in copywriting.

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Through her newsletter, Kim fosters a community of professionals who are motivated to learn and grow in their fields. Her insights are not only practical but also motivational, helping freelancers feel empowered to pursue their goals with clarity and confidence.

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Kim Krause's Social Media Influence Summary

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Kim Krause Schwalm’s authority score on Favikon places her as an "Emerging Creator to Watch," with a total of 4,256 points. This ranking highlights her expertise and influence within the content marketing and copywriting space. Her LinkedIn presence holds significant weight, ranking her in the top 35% of content marketers in the United States. Her commitment to sharing valuable content has allowed her to maintain steady engagement despite moderate activity levels.

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Kim’s ranking on Instagram is lower, but it serves as a secondary platform where she can share personal stories and connect with her followers on a more intimate level. Overall, her social media influence is characterized by a deep commitment to providing educational content, inspiring others to elevate their business skills.

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Content Strategy: Insightful, Educational, and Relatable

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Kim’s content strategy is heavily focused on education, aiming to help her followers excel in their copywriting and freelancing careers. Her posts on LinkedIn and Instagram cover topics such as client management, marketing strategy, and professional growth. By blending personal anecdotes with actionable advice, Kim offers a relatable and trustworthy voice in the industry. Her content resonates with freelancers and entrepreneurs seeking honest, straightforward guidance.

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A notable aspect of Kim’s strategy is her dedication to addressing real-world challenges faced by freelancers. She frequently discusses topics like setting boundaries with clients, negotiating fees, and managing workloads. This focus on practical solutions makes her content valuable and widely appreciated within her community.

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Reachability and Partnerships

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With an estimated sponsored post cost of $75 and a "Very Easy" reachability status, Kim is accessible for brand collaborations. Her niche focus on content marketing and copywriting makes her an ideal partner for companies in digital marketing, publishing, and educational resources. Potential partnerships could include collaborations with marketing platforms, online education providers, and networking organizations aimed at freelancers.

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Kim’s accessible reachability and focus on providing valuable, authentic content make her a strong candidate for brands seeking a credible advocate in the marketing and freelancing space.

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Kim Krause Schwalm’s social media presence is a beacon of knowledge and support for freelancers, marketers, and copywriters. With her extensive experience, she has created a valuable platform where she shares practical advice, inspiring her audience to strive for excellence. Her LinkedIn and Instagram accounts serve as educational resources, and her newsletter adds depth to her content by offering detailed insights into business strategies.

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As Kim continues to share her journey and expertise, she reinforces her reputation as a trusted authority in the world of content marketing and copywriting. Her dedication to empowering freelancers through honest and insightful content ensures her place as a respected figure in the industry.

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