Who is Keaton Milburn?

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Keaton Milburn: Elevating Lifestyle and Beauty Content with a Personal Touch

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Keaton Milburn is a Los Angeles-based content creator known for her dynamic lifestyle, beauty, and fashion content. She has built a strong social media presence by sharing her daily experiences, personal style, and book recommendations. Her approach to content creation is both authentic and engaging, allowing her to connect deeply with her audience. From fashion hauls to self-improvement discussions, Keaton ensures her content remains diverse and relatable.

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Beyond her social media career, Keaton is also a businesswoman and entrepreneur, having co-founded Twin Flames, a fashion and lifestyle brand. Her ability to blend influencer marketing with business ventures makes her stand out among lifestyle creators. She frequently collaborates with well-known beauty and fashion brands, reinforcing her authority in the industry. Her entrepreneurial mindset allows her to expand her influence beyond digital content.

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Keaton is passionate about books and personal growth, incorporating literary recommendations into her content. She actively engages her audience by discussing self-improvement, mindfulness, and daily habits. Her unique blend of beauty, fashion, and reading culture sets her apart from traditional beauty influencers. This intellectual and creative fusion makes her a role model for young adults interested in both style and self-development.

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Her content strategy spans across multiple platforms, including TikTok, YouTube, and Instagram, where she has a combined following of nearly 700K. Despite her Instagram experiencing a decline in engagement, her TikTok presence remains strong with an 8.85% engagement rate. She continues to grow her brand through collaborations, ensuring that her influence extends across different digital spaces. Keaton’s multi-faceted content approach allows her to maintain relevance and impact in the social media world.

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An Influencer Active on Social Media

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Keaton Milburn maintains an impressive digital presence across multiple platforms, with YouTube as her largest audience, followed by Instagram and TikTok. She is known for her high engagement rate on TikTok, where she connects with her audience through interactive content and trending topics. Despite negative growth on Instagram, she remains highly active and consistent across platforms, making her a versatile content creator for brand collaborations.

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Keaton Milburn's Social Media Strategy Analysis

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YouTube: The Hub for Lifestyle and Beauty Content

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Keaton Milburn’s YouTube presence is her strongest platform, boasting an audience of 440K followers. She primarily shares lifestyle vlogs, beauty tutorials, and fashion hauls, catering to viewers who enjoy long-form, personal storytelling. Her content is engaging and informative, allowing her to build trust with her audience. Through authenticity and consistency, she has cultivated a loyal subscriber base that appreciates her insightful recommendations.

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Despite her low engagement rate of 0.08%, her videos still receive thousands of views, proving her content remains relevant. Her most recent videos average 10.7K views, demonstrating a dedicated audience despite declining interaction rates. Her vlogs focus on daily experiences, offering a mix of home decor, book discussions, and beauty tips. This variety keeps her channel dynamic, appealing to a broad lifestyle-focused audience.

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Keaton posts on YouTube once a week at 8 PM, ensuring her subscribers receive regular content. While her growth rate is stagnant at 0%, her consistent uploads help maintain audience engagement. She could increase interaction by incorporating Q&A sessions, collaborations with fellow influencers, and interactive content. A more aggressive content strategy could revitalize her channel and improve engagement levels.

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Brands looking for long-form product placements can benefit from Keaton’s YouTube strategy, as her audience trusts her recommendations. With an established reputation in fashion, beauty, and lifestyle, she remains an appealing choice for sponsored content. If she leverages trends and optimizes engagement strategies, she could enhance her influence further. By experimenting with YouTube Shorts, she may tap into new audiences and revitalize growth.

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• Username: @Kkeeaatttoonn
• Influence Score: 64.5/100
• Followers: 440K
• Activity: 2.6 posts/month
• Engagement Rate: 0.08%
• Growth (30 days): 0%
• Average Engagement: 365 interactions per post
• Posting Habits: Once a week at 8 PM EST

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Instagram: Aesthetic-Driven Yet Declining in Engagement

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Keaton Milburn’s Instagram audience of 161.7K followers places her among mid-tier lifestyle influencers. She showcases highly curated visuals, outfit inspirations, home decor, and beauty content. Her feed embodies a mix of minimalistic aesthetics and personal storytelling, appealing to her fashion-forward audience. Despite her strong visual branding, her engagement rate has dropped to 0.01%, indicating a challenge in maintaining interaction.

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Her recent posts range from travel photos to daily life updates, but interaction levels remain low. In the past 30 days, her follower count has declined by 0.33%, suggesting a need for a fresh content strategy. She could increase engagement by incorporating interactive Instagram Stories, polls, and Q&A sessions. Reintroducing consistent reels and collaborations could also help revitalize audience interest.

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Keaton’s posting habits show that she uploads twice a week at 4 PM, which may not be an optimal time for audience engagement. Her recent Instagram reel, however, performed well, reaching 31.4K views, proving her potential for success with short-form video content. If she shifts her focus towards reels and story engagement, she could reverse the decline and boost interaction. A strategic posting schedule adjustment may also improve visibility and reach.

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Despite the current engagement struggle, Keaton’s Instagram remains a valuable branding tool for showcasing her aesthetic and lifestyle brand partnerships. Her collaborations with Rhode Skin, Emi Jay, and other beauty brands reinforce her position in the influencer industry. If she adopts a more interactive and trend-driven approach, her Instagram could regain momentum. By leveraging her existing audience and analytics, she can revive her influence in the fashion and beauty niche.

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• Username: @kkeeaattoonn
• Influence Score: 48.2/100
• Followers: 161.7K
• Activity: 6 posts/month
• Engagement Rate: 0.01%
• Growth (30 days): -0.33%
• Average Engagement: 18 interactions per post
• Posting Habits: Twice a week at 4 PM EST

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TikTok: The Platform with the Highest Engagement Rate

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Keaton Milburn’s TikTok presence is her strongest in terms of engagement, with 95.3K followers and an impressive 8.85% engagement rate. Her content revolves around beauty routines, casual fashion styling, and lifestyle vlogs, making her a relatable creator. Unlike her Instagram, where engagement has declined, her TikTok audience remains highly interactive. She excels at short-form, fast-paced content, allowing her to connect directly with her followers.

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Her videos regularly receive thousands of views, with her most recent post reaching 75K views. She has a consistent average engagement of 8.4K interactions per post, showing that her audience enjoys engaging with her content. Keaton leverages trending sounds and challenges, keeping her videos fresh and relevant. This strong engagement rate makes her an ideal choice for brands looking to partner with TikTok influencers.

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She posts daily at 9 PM, maintaining consistent content flow without overwhelming her audience. This steady schedule contributes to her high engagement, ensuring that her followers anticipate her content. While her growth has remained at 0% in the last 30 days, her existing audience remains actively engaged. With a higher posting frequency than her other platforms, TikTok is where Keaton truly thrives.

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Keaton’s TikTok success makes it her most valuable platform for partnerships, especially for beauty and fashion brands. Her authentic approach to sponsored content allows for natural integration of brand collaborations. With a high engagement rate and interactive audience, she is an ideal partner for brands looking for organic reach. If she continues optimizing her TikTok content, she could further expand her influence and attract larger brand deals.

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• Username: @keatkeatonthebeat
• Influence Score: 82.2/100
• Followers: 95.3K
• Activity: 3.7 posts/month
• Engagement Rate: 8.85%
• Growth (30 days): 0%
• Average Engagement: 8.4K interactions per post
• Posting Habits: Daily at 9 PM EST

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Keaton Milburn's Social Media Influence Summary

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Keaton Milburn ranks in the top 12% of TikTok influencers in the U.S., top 9% worldwide, top 5% in U.S. makeup influencers, and top 4% globally, solidifying her strong presence in the beauty and lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: A Perfect Blend of Beauty, Fashion, and Personal Storytelling

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Keaton Milburn’s content strategy seamlessly blends beauty, fashion, lifestyle, and book recommendations, creating a relatable yet aspirational digital presence that engages her audience through personal storytelling and curated aesthetics.

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Reachability and Partnerships

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Keaton Milburn is a highly brand-safe influencer, making her a reliable choice for partnerships in the beauty, fashion, and lifestyle sectors. With an Influence Score of 8,490 points, she holds a strong position in the digital creator space. Her content remains cheerful, positive, and non-political, ensuring brands can confidently collaborate with her. Given her established credibility and engagement levels, she is an attractive choice for long-term collaborations.

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Her brand partnerships include Rhode Skin, Emi Jay, and Kylie Cosmetics, reinforcing her influence in the beauty space. She also co-founded Twin Flames, a fashion and lifestyle brand that reflects her aesthetic and values. Her entrepreneurial ventures showcase her ability to successfully merge content creation with business strategy. This makes her a well-rounded influencer who understands both branding and audience engagement.

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Keaton’s $225 per sponsored post rate makes her a cost-effective yet impactful influencer for brands looking to target young audiences. While her Instagram engagement has declined, her TikTok presence remains strong, ensuring high ROI for brands investing in short-form content. Her YouTube platform also offers long-form content opportunities, allowing brands to reach a dedicated audience through detailed product reviews and lifestyle integrations. These multi-platform options make her a versatile digital partner.

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Her target audience consists of English-speaking young adults in the U.S., making her an ideal influencer for brands seeking Gen Z and millennial consumers. Given her strong engagement on TikTok and steady presence on YouTube, she has multiple avenues for brand exposure. By leveraging her personal brand and content strategy, Keaton can continue expanding her reach and securing high-value brand deals.

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Conclusion: A Multi-Faceted Creator with Business Influence

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Keaton Milburn is a standout influencer in the lifestyle and beauty sector, combining fashion, personal storytelling, and self-improvement content. Her high engagement on TikTok, steady content flow on YouTube, and entrepreneurial endeavors position her as a dynamic digital creator. While her Instagram engagement has declined, her overall influence remains strong.

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