Who's Who on Social Media
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Who is Jousef Murad?

Jousef Murad blends engineering and marketing expertise to drive business growth. As the founder of APEX and a podcast host, he simplifies complex tech concepts and delivers actionable strategies for scaling businesses and enhancing innovation in AI, CFD, and beyond.

January 3, 2025
Jeremy Boissinot
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Jousef Murad: Engineering Marketing Expertise Across Platforms

Jousef Murad is a trailblazing entrepreneur and thought leader at the intersection of engineering, technology, and marketing. As the founder of APEX, a consulting firm, Jousef specializes in helping businesses and professionals scale their operations using advanced marketing and sales strategies. His unique blend of technical expertise and business acumen allows him to offer actionable insights that drive measurable results, making him a highly sought-after consultant in the engineering and marketing industries. Through APEX, Jousef has enabled numerous clients to achieve their goals of establishing authority in their niche while generating significant revenue growth.

Jousef’s journey began with a deep fascination for solving complex engineering problems. With a background in computational fluid dynamics (CFD) and simulation, he quickly realized the potential of combining his technical skills with effective communication to make highly technical concepts accessible to a wider audience. His ability to bridge the gap between complex technical ideas and practical applications has helped companies not only improve their internal processes but also market their innovations to new audiences. This realization marked the beginning of his career as both an educator and a strategist in the engineering world.

Jousef Murad visited Synera, a leader in low-code engineering automation, to enhance their B2B marketing strategies and streamline outreach to key decision-makers. (Source: @jousefmrd, Instagram, 12/11/2024)

In addition to his work with APEX, Jousef is the creator and host of the widely acclaimed "Engineered-Mind Podcast." The podcast features interviews with leading researchers, scientists, and industry professionals who share groundbreaking insights into the world of AI, engineering, and cutting-edge technology. Through these conversations, Jousef brings awareness to how emerging technologies are shaping industries and transforming the way people live and work. His podcast is an invaluable resource for engineers, tech enthusiasts, and entrepreneurs who seek to stay at the forefront of innovation.

Jousef’s dedication to knowledge-sharing extends beyond his podcast and consultancy work. His active presence across LinkedIn, YouTube, X, and Instagram allows him to reach a diverse and global audience. By consistently sharing technical case studies, business insights, and motivational content, he has cultivated a loyal community of professionals who trust his expertise. Whether through thought-provoking podcast episodes or engaging social media posts, Jousef continues to inspire others to achieve their potential by applying innovative strategies to both their personal and professional lives.

Engineering Success Across Social Platforms

Jousef Murad commands a significant presence across social media, with LinkedIn as his primary platform. His ability to blend technical insights with marketing strategies makes him a unique and influential figure in the engineering and marketing sectors.

Social Media Strategy Analysis

LinkedIn: The Technical Hub of Influence

LinkedIn is where Jousef Murad shines the brightest. With over 171.3K followers, he uses this platform to share technical posts, videos, and case studies that resonate deeply with his professional audience. His content typically highlights advanced engineering concepts, tools, and simulations, offering real-world applications that are both informative and visually engaging.

Jousef's posts achieve high visibility, averaging 121.3K views per post, showcasing his effectiveness in reaching an engaged professional audience. His thoughtful blend of technical depth and business insights keeps his followers coming back for more, establishing him as a thought leader in his niche.

  • Username: @jousefmurad
  • Influence Score: 87.9/100
  • Followers: 171.3K
  • Activity: 55 posts last month
  • Engagement Rate: 0.14%
  • Growth: +0.59%
  • Average Engagement: 245
  • Posting Habits: Twice a day at 9 PM

X (formerly Twitter): Quick Technical Insights

On X, Jousef provides short yet impactful technical updates and insights. With 17.1K followers, he utilizes the platform to promote cutting-edge tools and research, driving engagement through polls and interactive content.

Despite its shorter format, his X content reflects the same professional tone seen on LinkedIn, making it an essential platform for technical discussions.

  • Username: @Jousefm2
  • Influence Score: 75.1/100
  • Followers: 17.1K
  • Activity: 0.7 tweets per week
  • Engagement Rate: 0.28%
  • Growth: +0.57%
  • Average Engagement: 49
  • Posting Habits: Once a week at 9 PM

Instagram: Behind-the-Scenes Content

On Instagram, Jousef focuses on personal branding by sharing behind-the-scenes glimpses of his professional life. With 3K followers, this platform allows him to showcase a more personal side, including collaborations with clients and motivational posts.

While his follower count is smaller compared to other platforms, the engagement here is more intimate, fostering a sense of community among his audience.

  • Username: @jousefmrd
  • Influence Score: 49.8/100
  • Followers: 3K
  • Activity: 3 posts last month
  • Engagement Rate: 1.44%
  • Growth: +0.22%
  • Average Engagement: 43
  • Posting Habits: Once a week at 3 AM

YouTube: In-Depth Technical Exploration

Jousef's YouTube channel, "Deep Dive," serves as a repository for his in-depth technical content. With 37.8K subscribers, his videos dive deep into advanced topics like CFD simulations, engineering principles, and AI applications. His podcast episodes are also shared here, expanding his reach to those who prefer video content.

Jousef's YouTube content has earned consistent engagement, with an average of 1.3K views per video, reflecting the value his audience places on his expertise.

  • Username: @JousefM
  • Influence Score: 43.6/100
  • Followers: 37.8K
  • Activity: 3.9 videos per month
  • Engagement Rate: 0.14%
  • Growth: +1.57%
  • Average Engagement: 54
  • Posting Habits: Once a week at 8 AM

Newsletter Spotlight: Sunday Science for Engineers

Jousef Murad’s newsletter, Sunday Science, is a weekly digest tailored for engineers and tech enthusiasts, boasting over 13,000 subscribers. It provides a concise yet insightful roundup of the latest trends in engineering, AI, and innovative technologies. With its engaging format, the newsletter delivers practical knowledge and tools, empowering readers to stay ahead in their fields.

Podcast: The Engineered-Mind Podcast

Jousef's "Engineered-Mind Podcast" has become a go-to resource for professionals in the fields of engineering, AI, and technology. By inviting prominent researchers and industry leaders, Jousef provides listeners with valuable insights into the latest advancements and their implications for the future.

Each episode is carefully curated to offer both educational content and practical applications, making it highly popular among technical professionals and aspiring engineers. The podcast's success lies in its ability to bridge the gap between complex technical topics and their real-world impact, further cementing Jousef's reputation as an industry thought leader.

Jousef's Influence Through Rankings and Authority

Jousef Murad holds an impressive Favikon rank of #4, earning 8,325 points in the platform’s scoring system. This positions him within the top 1% of creators in the Netherlands for the Marketing & Sales niche. His score reflects consistent growth, high-quality content, and significant influence, showcasing his status as a trusted authority in his field.

Content Strategy: Bridging Technology and Business Through Value-Driven Content

Jousef’s content strategy revolves around providing high-value, educational content tailored to a technically savvy audience. By consistently sharing actionable insights, case studies, and technical analyses, he establishes himself as a reliable source of knowledge. His multi-platform approach ensures maximum reach and engagement, with each channel serving a specific purpose.

Reachability and Partnerships

Jousef’s reachability is rated as "normal," with an estimated sponsored post cost of $875. His strong technical branding and engaged professional audience make him an ideal partner for collaborations in engineering, technology, and marketing industries.

Jousef Murad's creator network includes collaborations with some of the most prominent brands and individuals in the engineering and technology space, such as Siemens, MathWorks, NVIDIA, and NASA. He also engages with industry leaders like Reza Shah Mohammadi and works alongside companies like Synera, which further solidifies his credibility. This robust network not only amplifies his reach but also underscores his reputation as a thought leader in both technical and business domains.

Conclusion: Pioneering Thought Leadership in Engineering and Marketing

Jousef Murad is a dynamic creator whose ability to merge engineering and marketing has set him apart in his niche. His strategic use of LinkedIn, X, Instagram, and YouTube, coupled with his successful podcast, demonstrates his capacity to provide value while growing his influence. As his platforms continue to grow, Jousef remains a key figure for businesses and professionals seeking insights at the intersection of technology and marketing.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.