Who's Who on Social Media
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Who is John Kraski?

John Kraski is a leading expert in digital community-building and immersive branding, known for his work with global brands like Roblox and Disney. As the author of The Future of Community and co-founder of Future Proof, he empowers businesses to thrive in the digital age through innovative strategies that merge technology with human connection.

December 23, 2024
Jeremy Boissinot
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John Kraski: Shaping the Future of Digital Communities

John Kraski is a visionary entrepreneur, author, and digital strategist, renowned for his groundbreaking work in community-building and digital marketing. With a career that spans leadership roles at prestigious companies such as KPMG, PWC, J.P. Morgan, and Disney, he has developed a deep understanding of the corporate and creative worlds. His expertise lies in bridging the gap between technology and human connection, empowering brands to thrive in an increasingly digital landscape.

As the co-founder of Future Proof, Kraski has guided some of the world’s biggest brands, such as Roblox and Fortnite, in creating immersive, interactive experiences. His work demonstrates a forward-thinking approach to engaging audiences, blending technology with storytelling to build communities that foster collaboration and innovation. His thought leadership has positioned him as an authority in both the tech and entertainment sectors.

John Kraski, with his book The Future of Community (WILEY), published on November 28, 2023, offers insights into building and thriving in digital communities. (Source: @johnkraski, LinkedIn, 05/12/2024)

Kraski is also the author of The Future of Community, a book that explores the role of digital spaces in driving business growth. In this work, he shares actionable insights and strategies for brands looking to navigate the complexities of online community-building. His unique perspective on the intersection of technology, business, and social interaction makes him a sought-after voice in conferences, podcasts, and industry events.

Beyond his professional accolades, Kraski’s approachable and authentic personality has made him a LinkedIn favorite. His witty and relatable posts resonate with a wide audience, earning him the status of a LinkedIn Top Voice. By blending humor, real-world experience, and valuable advice, Kraski has cultivated a community of professionals who trust his insights and admire his leadership.

John Kraski’s Global Impact in Professional Networking

John Kraski primarily leverages LinkedIn as his dominant platform, with a burgeoning presence on X (formerly Twitter). While his LinkedIn strategy is robust and thriving, his activity on X is minimal, focusing primarily on his core audience.

Social Media Strategy Analysis

LinkedIn: Building the Future of Professional Networking

John Kraski’s LinkedIn account is his flagship platform, boasting an impressive 92.9K followers and an exceptional influence score of 89.3/100. Over the past 30 days, he has seen a growth rate of +1.87%, adding 1.7K new followers to his community. LinkedIn has become a central hub for his professional insights and engagement, with Kraski ranking in the top 1% globally for LinkedIn influencers.

John Kraski’s LinkedIn content focuses on engaging professionals with a mix of thought leadership, industry insights, and personal reflections. His posts frequently address topics like LinkedIn growth, professional challenges, and the importance of authenticity in business. With an average of 124 posts per month, his strategy emphasizes consistency and visibility, ensuring regular touchpoints with his audience.

  • Username: @johnkraski
  • Influence Score: 89.3/100
  • Followers: 92.9K
  • Activity: 124 posts/month
  • Engagement Rate: 0.27%
  • Growth: +1.87% (1.7K followers in the past 30 days)
  • Average Engagement: 248 interactions/post
  • Posting Habits: 4 posts/day on average

X (Twitter): A Minimal Presence

On X (formerly Twitter), Kraski has a smaller presence, with 1.4K followers and a relatively low influence score of 4.3/100. His growth rate on this platform has declined by 1.33% in the last 30 days, with a loss of 18 followers. While not a focus of his efforts, X represents an additional platform where his professional identity is maintained but less actively developed.

Kraski’s activity on X is minimal, with no posts over the past year. The content previously shared on X was more concise and professional in tone, designed to complement his LinkedIn presence. This limited activity reflects his strategic focus on platforms where his influence and engagement are strongest.

  • Username: @JohnKraski
  • Influence Score: 4.3/100
  • Followers: 1.4K
  • Activity: None (last activity over a year ago)
  • Engagement Rate: 0%
  • Growth: -1.33% (loss of 18 followers)
  • Posting Habits: N/A

Podcast Presence: John Kraski Talks NFTs and Web3

John Kraski has shared his expertise as a guest on notable podcasts, including Everything You Need Is Within with Gigi Robinson. In this engaging episode, he delves into topics like NFTs, Web3, and how emerging technologies are reshaping the way communities and brands interact. His thoughtful insights provide a roadmap for businesses aiming to stay ahead in the digital frontier. By blending his deep industry knowledge with accessible storytelling, Kraski captivates audiences and establishes himself as a thought leader in cutting-edge innovation.

John Kraski's Influence Through Rankings and Authority

John Kraski holds the prestigious #1 spot on Favikon for LinkedIn growth in the United States, with an impressive authority score of 8,216 points. His ranking places him in the top 1% of all LinkedIn influencers globally, showcasing his unparalleled influence and expertise in the marketing and sales niche. This achievement highlights his consistency and the impactful reach of his content.

Content Strategy: Authentic Engagement and Consistent Growth

John Kraski’s content strategy is anchored in providing value-driven, relatable, and thought-provoking posts on LinkedIn. By consistently sharing insights about professional growth, digital communities, and industry trends, he captures the interest of professionals from diverse industries. His focus on authenticity, as seen in personal reflections and milestone celebrations, allows him to connect deeply with his audience, fostering trust and loyalty.

A significant aspect of his strategy is consistency, with an average of 124 posts per month. This steady cadence ensures that his content remains top-of-mind for his audience. Furthermore, his ability to address relevant and timely topics, such as LinkedIn algorithms and career challenges, makes his profile a go-to resource for valuable professional insights. This strategic approach has been key in driving engagement and sustaining his impressive growth trajectory.

Reachability and Partnerships

Kraski’s influence extends beyond his audience to brands and collaborators. As the co-founder of Future Proof, he demonstrates his ability to build meaningful partnerships with major players like Roblox, Disney, and Amazon. His expertise in community-building makes him a valuable partner for brands aiming to engage digital audiences.

His LinkedIn presence also offers significant opportunities for partnerships, as he is highly visible within professional and tech circles. Brands seeking to connect with a B2B or tech-savvy audience would find him an ideal collaborator.

John Kraski’s creator network is a testament to his influence and reach within the tech and business worlds. He has collaborated with prominent global brands such as Disney, Roblox, Amazon, and Fortnite, showcasing his ability to connect with major players in the industry. Beyond brands, Kraski’s network includes influential figures like Mark Cuban, Thomas Woodhams, and Rebecca Mackenzie, further solidifying his position as a trusted leader in digital innovation. This robust network highlights his role as a bridge between industry leaders and cutting-edge communities, driving impactful collaborations and insights.

Conclusion: Shaping the Future of Digital Communities and Branding

John Kraski exemplifies how a blend of expertise, authenticity, and consistency can transform a professional into a thought leader. Through his work as the author of The Future of Community and co-founder of Future Proof, he has redefined the way brands build digital communities and navigate the ever-evolving tech landscape. His collaborations with major brands like Roblox, Disney, and Amazon further underscore his influence and innovation in the tech and entertainment sectors.

With a top-tier LinkedIn presence, a Favikon ranking in the top 1%, and a growing audience of nearly 93,000 followers, Kraski has solidified his position as a leader in digital marketing and community-building. His content strategy, network, and influence make him a powerful figure for partnerships and collaborations, inspiring professionals to rethink their approach to digital branding and engagement. John Kraski’s achievements and vision continue to shape the future of professional networking and digital innovation.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.