Who is Joe Glover? | B2B Influencer

Joe Glover has established himself as a respected figure in digital marketing, community building, and empathetic leadership. As the co-founder of The Marketing Meetup, a global community for marketers, Joe connects and educates thousands of marketers. His commitment to fostering authentic connections and creating a safe space for sharing knowledge has turned The Marketing Meetup into a valued resource. Through his LinkedIn presence and community events, Joe engages his followers with sincerity, tackling both personal and professional topics.

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Joe Glover: The Community-Centric Marketer Making Waves in Digital Spaces

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Joe Glover is the co-founder of The Marketing Meetup, a global community that has grown to include over 38,000 members. His mission is centered around creating a supportive, empathetic environment for marketers to connect and share knowledge, countering the competitive, often high-stakes nature of the industry. By focusing on “humans first,” Joe has transformed The Marketing Meetup into a place where marketers can build real connections, learn from each other, and feel supported in their professional journeys. His vision is to make marketing more accessible and compassionate, advocating for an approach that prioritizes people over profit.

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Joe’s background is deeply rooted in marketing, and he is widely respected for his people-centric approach. As a Marketing Academy Scholar, he has consistently championed empathetic leadership, drawing from his own experiences and challenges. Joe frequently speaks at industry events and universities, sharing his insights into what he calls “values-driven marketing.” His warmth and openness resonate with audiences, making him not just a speaker but an influential voice in the marketing community. Through his work, he has inspired many to view marketing as a vehicle for positive impact, both professionally and personally.

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In addition to The Marketing Meetup, Joe co-hosts the Humans Come First podcast, where he dives into topics around empathy, leadership, and the challenges of balancing personal values with professional growth. Joe is also a co-founder of Empath Marketing, which reflects his ongoing commitment to bringing kindness and empathy into the business world. His work has earned him recognition and respect within the industry, as he continues to advocate for a kinder, more inclusive approach to marketing that celebrates authenticity and builds lasting connections.

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An Influencer active on social media

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Joe’s primary platform is LinkedIn, where he shares community updates, marketing insights, and reflections on leadership. With 73K followers, his LinkedIn presence is central to his engagement with the marketing community.

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LinkedIn: A Platform for Human-Centered Marketing Insights

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Joe’s LinkedIn account serves as his primary platform and a powerful extension of his community-building philosophy. On LinkedIn, Joe shares a mix of personal anecdotes, community updates, and marketing advice. His posts often reflect his core belief in the importance of human connection, as he openly discusses topics like anxiety, gratitude, and the challenges of leading a community. This authentic approach resonates deeply with his followers, as shown by his high engagement rate and regular interactions.

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Joe’s activity on LinkedIn is consistent, with posts scheduled every day at 3 PM. This frequency helps keep his audience engaged while also making his content highly visible. His posts range from images celebrating community milestones to text-based reflections on leadership. For example, he often shares updates about The Marketing Meetup, such as hiring announcements, event recaps, and personal messages of gratitude to his network. His transparency and openness have earned him a significant following and positioned him as an authority in digital marketing.

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• Username: @josephglover
• Influence Score: 86.5/100
• Followers: 73K
• Activity: High, 18 posts last month
• Engagement Rate: 0.44%
• Growth: +1.08% (+777 followers)
• Average Engagement: 321
• Posting Habits: Daily at 3 PM

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The Marketing Meetup Newsletter: Building Connections Beyond Social Media

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In addition to his LinkedIn presence, Joe offers a newsletter as part of The Marketing Meetup, providing his audience with more in-depth content. The newsletter includes insights into digital marketing, community highlights, and exclusive updates on upcoming events. This direct line of communication allows Joe to engage his audience in a more personal way, delivering valuable content straight to their inboxes. It complements his social media strategy by deepening the connection with his community and fostering loyalty among subscribers.

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Through his newsletter, Joe extends his commitment to empathetic marketing, often sharing personal reflections and advice that go beyond typical industry insights. Subscribers benefit from a mix of practical marketing tips, event announcements, and Joe’s unique take on building a people-focused marketing career. His transparent and caring approach sets his newsletter apart, making it an essential resource for those who follow The Marketing Meetup.

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Joe Glover's Social Media Influence Summary

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Joe’s influence on social media is reflected in his strong Favikon authority score of 7,840 points, placing him as a recognized authority in the digital marketing space. In LinkedIn rankings, he holds a top 1% position in the United Kingdom and is ranked #264 overall in the country, demonstrating his wide reach and strong presence in the industry. His ranking in the Digital Marketing category (#8 in the UK) highlights his role as a prominent figure in this field, particularly among community-focused marketers.

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Joe’s focus on empathy, transparency, and human connection has helped him build a loyal following. This is further validated by his position in Favikon’s Top 1% ranking, underscoring his commitment to building authentic connections through his content.

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Content Strategy: Empathy and Openness at the Core

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Joe’s content strategy is built around a simple yet effective approach: prioritize people over promotion. He focuses on creating content that resonates on a personal level, from honest discussions about mental health to heartfelt gratitude toward his network. This approach allows him to build a genuine connection with his followers, who appreciate his candidness and relatability. By sharing both the highs and lows of his journey, Joe fosters a sense of community and trust among his audience.

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His posts often feature personal stories, reflections on leadership, and updates from The Marketing Meetup. By integrating his personal experiences with professional insights, Joe demonstrates that effective marketing is about understanding people and building real connections. His dedication to empathy sets him apart from traditional marketers and attracts an audience that values his unique perspective.

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Reachability and Partnerships

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Joe’s reachability score is marked as “Easy,” with an estimated sponsored post cost of $875, making him an accessible partner for brands that align with his values. Joe is selective about partnerships, typically collaborating with brands and organizations that share his commitment to authenticity, community, and ethical marketing. His focus on human-centered marketing makes him a suitable partner for companies looking to connect with a values-driven audience.

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By working with like-minded brands, Joe ensures that his sponsored content resonates with his followers and maintains his credibility. His selective approach to partnerships enhances his influence, as followers trust his recommendations and believe in the brands he endorses.

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Joe Glover’s journey from a marketer with a vision to the co-founder of a global community demonstrates the power of empathy and authenticity in building influence. Through The Marketing Meetup and his active LinkedIn presence, Joe has created a space where marketers can connect, learn, and support each other. His commitment to prioritizing human connections and fostering a positive environment sets him apart in the digital marketing space.

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