Who's Who on Social Media
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Who is Jianhao Tan?

JianHao Tan, a prominent Singaporean content creator and CEO of Titan Digital Media, has become a household name in the digital space. Known for his relatable comedy sketches, school-based parodies, and an impressive online presence, JianHao has managed to capture the hearts of audiences, not just in Singapore but globally.

November 15, 2024
Jeremy Boissinot
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JianHao Tan, a prominent Singaporean content creator and CEO of Titan Digital Media, has become a household name in the digital space. Known for his relatable comedy sketches, school-based parodies, and an impressive online presence, JianHao has managed to capture the hearts of audiences, not just in Singapore but globally. His influence extends beyond content creation into entrepreneurship, running a media company that nurtures emerging talent and offers an extensive range of digital content. This analysis dives into JianHao’s social media landscape, examining his engagement, strategy, and authority as one of the most prominent figures in Southeast Asian digital media.

JianHao Tan: The King of Singaporean Comedy and Digital Media

JianHao Tan's journey in the digital realm began with a vision to create content that resonates with a broad audience through humor and relatable scenarios. With a background in vlogging and comedy, he transitioned seamlessly into developing content that encapsulates the life of students, teachers, and parents, making his videos both entertaining and nostalgic. His knack for storytelling and humor has not only built him a massive online following but also established him as a leading figure in Singapore's entertainment industry.

As the CEO of Titan Digital Media, JianHao has expanded his influence from individual content creation to managing a team of creatives, launching merchandise, and producing a variety of digital content. Titan Digital Media serves as a launchpad for aspiring content creators, empowering them with the tools and knowledge to excel in the industry. JianHao's leadership in this space showcases his commitment to the growth of Singapore's digital media ecosystem, setting the stage for the next generation of creators.

In addition to his work with Titan, JianHao runs the Titan Academy channel, which features content focused on academic life with a humorous twist. This channel, alongside his main YouTube presence, allows him to connect deeply with audiences, especially younger demographics, creating a community around his brand and humor. JianHao’s dedication to quality content, leadership in digital media, and commitment to community building highlight his lasting impact on Southeast Asian social media.

An Influencer active on social media

JianHao Tan commands a strong social media presence across YouTube, Instagram, and TikTok, with a combined follower base of over 9 million, showcasing his widespread reach and influence.

YouTube: Home to JianHao’s Comedy and Storytelling

YouTube stands as JianHao Tan’s most influential platform, where he showcases his signature style of comedy sketches and relatable school-life parodies. With a robust following of 7.5 million subscribers, JianHao consistently delivers content that resonates deeply with his audience, creating videos that depict humorous yet insightful takes on school and daily life. His well-produced videos are polished, reflecting the high production standards of Titan Digital Media. Each upload garners millions of views, with fans eagerly anticipating his next skit or storyline.

The YouTube channel serves as a platform for JianHao to expand on his comedic narrative style, with each video crafted to appeal to viewers of all ages, particularly those nostalgic for their school days. His content often incorporates recurring characters and series that foster a sense of familiarity and continuity for long-time viewers. This structure not only strengthens audience loyalty but also enhances viewership as followers remain engaged with each new installment.

  • Username: @jianhao
  • Influence Score: 90.8/100
  • Followers: 7.5M
  • Activity: 2.2 videos/month
  • Engagement Rate: 0.4%
  • Growth: +0.4%
  • Average Engagement: 30.2K
  • Posting Habits: Once a week at 8 AM

Instagram: A Glimpse into JianHao’s Personal and Professional Life

On Instagram, JianHao shares a balanced mix of personal moments, family updates, and professional highlights with his 722.2K followers. His Instagram feed complements his YouTube content by providing a more intimate look at his life, capturing moments with friends, family, and colleagues. Through posts and stories, JianHao connects with his audience on a more personal level, showcasing his experiences outside of scripted videos.

With 21 posts a month, JianHao maintains a steady presence on Instagram, where he engages followers through captions that resonate with his comedic persona while also touching on relatable family dynamics and fatherhood. His content on this platform allows him to bridge the gap between celebrity and friend, fostering a connection with fans beyond the structured format of YouTube videos. This balance between personal insights and comedic content helps him maintain a high engagement rate, contributing to his broad influence across multiple platforms.

  • Username: @thejianhaotan
  • Influence Score: 88.5/100
  • Followers: 722.2K
  • Activity: 21 posts/month
  • Engagement Rate: 0.82%
  • Growth: +0.29%
  • Average Engagement: 5.9K
  • Posting Habits: Every day at 6 PM

TikTok: Quick Comedy and Trend Engagement

TikTok, with its rapid-fire, short-form video format, is an ideal platform for JianHao’s comedic style. With 1.2 million followers, his TikTok presence is significant, although it trails slightly behind his other platforms in terms of engagement growth. Here, JianHao shares quick, punchy content that aligns with popular trends, adding his unique comedic twist. TikTok allows him to experiment with humor and engage with a younger audience that appreciates his fast-paced, relatable jokes.

JianHao’s TikTok content ranges from skits to fun challenges, often involving family members or friends, providing a casual and spontaneous look into his comedic approach. This platform allows him to diversify his content while remaining consistent with his brand, capturing the attention of fans who prefer shorter, digestible videos. Despite a smaller posting frequency compared to YouTube and Instagram, JianHao’s presence on TikTok remains impactful, showcasing his versatility in adapting his humor to various social formats.

  • Username: @thejianhaotan
  • Influence Score: 84.4/100
  • Followers: 1.2M
  • Activity: 4 videos/week
  • Engagement Rate: 0.36%
  • Growth: 0%
  • Average Engagement: 4.3K
  • Posting Habits: Every day at 6 PM

Jianhao Tan's Social Media Influence and Authority Summary

JianHao’s social media influence is validated by his high Favikon authority score of 9,196 points, marking him as one of the leading voices in Singaporean entertainment and digital media. As the top-ranked creator in the "Education" niche within Singapore, JianHao has solidified his reputation as an influential figure. His multi-platform presence allows him to connect with a diverse audience, from school-aged fans to young adults, extending his reach across the digital landscape. With steady growth and high engagement rates, JianHao’s online authority is backed by a loyal fanbase and continuous content innovation.

Content Strategy: Humor, Relatability, and Consistency

JianHao Tan’s content strategy revolves around delivering relatable, humorous content through high-quality, well-scripted videos. By focusing on universally relatable topics like school life and family dynamics, he engages a broad audience with diverse backgrounds. Each platform serves a specific purpose within his strategy: YouTube for in-depth storytelling, Instagram for personal updates, and TikTok for fast-paced humor. This multi-platform approach enables him to maintain a consistent presence, catering to different audience preferences.

JianHao’s content often involves recurring characters and series, which build familiarity and anticipation among his followers. This format allows him to create a narrative that viewers can follow, fostering a stronger connection with his content. Additionally, his willingness to explore various social issues and educational themes adds depth to his comedy, making his content not only entertaining but also thought-provoking.

Reachability and Partnerships

JianHao’s reachability is classified as "Very Difficult," with an estimated sponsored post cost of $30K. His established presence and credibility make him an attractive partner for brands seeking to connect with young, diverse audiences in Southeast Asia. Partnerships with JianHao can benefit from his unique blend of humor and relatability, allowing brands to reach consumers in an authentic, engaging manner.

With existing partnerships and a growing reputation in digital media, JianHao’s potential for collaboration remains high. Brands interested in youth and family-oriented products, educational services, or digital tools would find his platforms to be ideal for impactful campaigns. JianHao’s influence is set to grow further, especially with the continuous rise of social media in Southeast Asia.

JianHao Tan stands as a digital pioneer in Singapore’s entertainment landscape, blending humor, storytelling, and entrepreneurial spirit to create an impactful online presence. His influence spans multiple platforms, allowing him to connect with diverse audiences and maintain his status as a leading digital figure. By leveraging his talents in both content creation and business management, JianHao has carved a niche that is both entertaining and valuable to his followers. His content strategy, bolstered by a dedicated fanbase and high engagement rates, ensures that JianHao Tan remains a formidable force in Southeast Asian social media for years to come.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.