Who is Jessie Shen?

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Jessie Shen: Embracing Beauty, Culture, and Identity Through Lifestyle Content

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Jessie Shen is a rising creator from Brazil known for her unique blend of cultural pride and digital storytelling. Her vibrant presence on TikTok and Instagram has attracted over 15 million followers. She shares a mix of humor, beauty tips, and cultural moments. Her goal is to represent identity and beauty with purpose.

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She often incorporates her Chinese-Brazilian heritage into her content, building a deep emotional connection with her audience. Jessie stands out by turning everyday experiences into engaging visual stories. With more than 11 million fans on TikTok, her videos celebrate diversity. Her energy and relatability are core to her success.

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Beyond makeup and fashion, Jessie uses her platform to spotlight social topics like Asian representation and women's empowerment. Her thoughtful collaborations include major brands like L’Oréal Paris and Shopee. In just 30 days, her audience grew by over 116K on TikTok alone. These numbers reflect her growing influence.

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Whether in São Paulo or traveling abroad, Jessie brings creativity and sincerity to every post. Her empowering message and visual style make her a favorite among Gen Z. With a combined audience of over 16 million, she is a cultural and digital force. Expect her next milestones to be even bigger.

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An Influencer Active on Social Media

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Jessie Shen maintains an active presence on TikTok, Instagram, and YouTube, reaching over 16 million followers across all platforms. Her content strategy is tailored to each social platform’s strengths, allowing her to expand her impact and foster community engagement.

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Jessie Shen's Social Media Strategy Analysis

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TikTok Strategy: Energy, Humor, and Representation

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Jessie’s TikTok presence is dynamic, fun, and deeply expressive. With 11.5 million followers and a score of 94.5/100, she’s a force in short-form entertainment. Her videos blend dancing, storytelling, and cultural humor with wide appeal. These clips often go viral due to catchy audios and visuals.

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She uploads 5.5 videos per week, keeping her audience entertained and emotionally connected. Jessie’s average engagement is 92K, while videos reach up to 893K views. Whether she’s joking with friends or talking skincare, the tone stays relatable. She often collabs with creators like @luluca and @coutinho.

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Her TikToks frequently feature cultural insights, family moments, or everyday chaos turned into laughter. With a growth rate of +1.02%, she gained over 116.6K new fans in just 30 days. Brand collaborations like Coca-Cola and L’Oréal blend naturally into her content. It’s clear she knows her niche—and owns it.

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Jessie posts daily around 5PM, indicating consistency and routine. Her feed is full of transitions, duets, and personality-packed edits. With strong Portuguese captions and trending topics, her content is both local and global. TikTok is her playground for representation and spontaneity.

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• Username: @jessie.shen
• Influence Score: 94.5/100
• Followers: 11.5M
• Activity: 5.5 videos/week
• Engagement Rate: 0.8%
• Growth: +1.02% (+116.6K)
• Average Engagement: 92K
• Posting Habits: Everyday at 5 PM EST

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Instagram Strategy: Personal Style Meets Cultural Confidence

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On Instagram, Jessie balances beauty, lifestyle, and culture with visual elegance. Her photos are warm, polished, and captioned with witty or reflective quotes. She shares around 13 posts per month, engaging her audience through curated moments. From skincare routines to international travels, every post feels intentional.

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Her engagement rate on Instagram is impressive, reaching 2.44%, which is high for a creator with 3.9 million followers. This means her community interacts deeply with her content, from likes to meaningful comments. She keeps her content consistent and visually aligned with her personal brand. The mixture of aesthetics and emotion hits the mark.

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Most of her posts average 96.2K engagements and over 2.2 million views. Whether she’s wearing traditional clothing or showcasing birthday celebrations, the aesthetic is always clean and bright. Her collaborations with brands like L'Oréal and Shopee are seamlessly integrated. She tags brands organically, blending them into lifestyle shots.

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Posting twice a day at 12PM, her habit keeps her top of mind for her audience. The timing appears optimized for global reach, particularly in Brazil and Asian markets. Every element, from outfit to background, is selected with intention. Instagram is her digital runway and cultural journal.

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• Username: @jessieshen
• Influence Score: 94.8/100
• Followers: 3.9M
• Activity: 13 posts/month
• Engagement Rate: 2.44%
• Growth: +0.42% (+16.4K)
• Average Engagement: 96.2K
• Posting Habits: Twice a day at 12 PM EST

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YouTube Strategy: Presence With Room to Grow

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Jessie’s YouTube is still developing, with 693K subscribers and high-quality Shorts. While her posting frequency is only 0.1 videos per month, her best-performing videos show strong visual appeal. These clips often feature dances, skincare tips, and humorous moments with friends.

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Though her engagement rate is currently at 0%, she’s grown by +7.72% in the last month—adding 50.2K followers. Her video with 1.1M views and 97K likes shows strong replayability. She just needs consistency and tailored long-form content to thrive further.

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The current format consists mostly of short, dance-style content optimized for mobile viewers. She collaborates with others in popular duets and dance challenges, resonating with younger viewers. Her audience appreciates authenticity, and her charisma translates well on screen. Jessie’s potential here is significant.

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Despite posting just once a year at 8PM, the growth is promising. With support from major platforms and strong brand appeal, YouTube can become her next growth engine. She has the visuals, following, and energy to succeed. It’s just a matter of scaling her rhythm.

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• Username: @JessieShen
• Influence Score: 90/100
• Followers: 693K
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth: +7.72% (+50.2K)
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Jessie Shen's Social Media Influence Summary

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With a Favikon Influence Score of 9,406 points, Jessie is a powerhouse in the beauty and lifestyle categories. She ranks #44 in Video Entertainment – Brazil, and #230 on Instagram – Brazil, both placing her in the Top 1% of all influencers. Her exceptional performance across platforms proves her consistency, creativity, and professionalism.

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Learn more about the Favikon Methodology here

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Content Strategy – Celebrating Beauty with Identity

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Jessie Shen’s content strategy is a seamless fusion of beauty, lifestyle, and culture. She doesn’t just post trends — she leads them with storytelling, humor, and emotion. From birthday posts to cultural shout-outs, each post is a moment of connection.

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Reachability and Partnerships

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Jessie Shen maintains high visibility through her consistent content and platform activity. With 3.9M followers on Instagram and 11.5M on TikTok, she ranks among the top 1% of creators in Brazil. Her engagement across platforms ensures brand messages reach millions daily. This makes her an ideal partner for high-reach campaigns.

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Her partnerships with brands like L’Oréal, Shopee, and Coca-Cola reflect her commercial appeal. With an average of 92K TikTok engagements and 96.2K on Instagram, she guarantees impactful collaborations. Jessie tags brands frequently—L’Oréal Paris (8 times), Coca-Cola (8 times)—boosting repeat visibility. These metrics underscore her campaign reliability.

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Jessie’s influence extends into brand-friendly territories such as beauty, fashion, and cultural awareness. Her price estimate of $20K–$80K per post shows high market demand. She also contributes to meaningful causes like LGBTQIA+ and female empowerment, each with 50% support shown. Her voice aligns with purposeful brand narratives.

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Her network features creators like Nicholas Coutinho and Júlia Mazzocco, expanding her collaborative ecosystem. With an influence score of 9,406 points and growth of +116.6K followers in 30 days, Jessie offers both stability and momentum. For inquiries, her email is publicly listed: jessie.shen@changodigital.com.br. This accessibility improves her reachability for brands and partners.

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Conclusion: A Cultural Force in Beauty & Lifestyle

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Jessie Shen is not just creating content — she’s creating a movement. Blending cultural identity with aesthetic expression, she empowers followers to celebrate their roots while embracing self-care and style. With an unmatched blend of authenticity, diversity, and engagement, Jessie is setting a new standard for beauty influencers in Brazil and beyond.

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View the AI-powered profile

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