Who is Jena Frumes?

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Jena Frumes: Empowering Motherhood and Beauty Content with Authenticity and Charm

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Jena Frumes is a vibrant digital creator, actress, and mother who has turned her life experiences into a powerful platform for connection. Best known for her joyful personality and candid online presence, she brings a refreshing energy to social media. Whether she’s running after her son or promoting her curly hair care favorites, Jena makes every moment feel personal and fun. Her content strikes a balance between glamour and groundedness.

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She’s not just a content creator—she’s a curly hair advocate and "boy mom" whose online presence reflects her real-life values. From sharing bedtime routines to self-love reminders, she’s built a community around authenticity and empowerment. Jena encourages women to embrace their beauty, natural hair, and motherhood journey with confidence. Her partnerships with brands like CÉCRED and SheaMoisture echo that mission.

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Her passion for motherhood and lifestyle is matched by a sharp creative instinct. Whether it’s a comedic TikTok or an emotional YouTube short, her storytelling keeps followers engaged. Jena also uses her platform to highlight the importance of balance—between wellness, beauty, and parenting. This relatability is a key driver of her influence across TikTok, Instagram, and YouTube.

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Jena’s world is unapologetically real, beautifully chaotic, and always uplifting. Her audience follows her not just for tips or trends but for the comfort of someone living boldly in her truth. She proves that you can be stylish and silly, glamorous and grounded, all while raising a child and showing up fully online. In short, Jena Frumes is redefining what modern motherhood looks like—one video at a time.

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An Influencer Active on Social Media

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Jena Frumes is active on TikTok, Instagram, and YouTube, with TikTok as her dominant platform, where she’s gained a massive following and consistent engagement.

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Jena Frumes' Social Media Strategy Analysis

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TikTok: Jena’s Playground for Humor, Motherhood & Viral Energy

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Jena’s TikTok presence is her strongest, with a massive following of 11.1M and a near-perfect Influence Score of 89.4/100. Her strategy hinges on fast-paced, highly relatable videos that merge motherhood, beauty, and lifestyle with humor. Whether she’s dancing with her son or sharing playful advice, she blends viral trends with original twists. This has made her one of the most engaging “momfluencers” on the platform.

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Her content stands out because of how she infuses authenticity into otherwise polished visuals. Jena doesn’t shy away from sharing the chaos of motherhood or poking fun at herself in viral soundbites. Her comedic timing and visual storytelling help her TikToks land with massive reach, like her Valentine’s post hitting 13.9M views. She’s not trying to go viral—she is viral.

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TikTok is where Jena brings together community and creativity. Her videos often include friends, family, and familiar influencer faces, tapping into collaborations that extend her content's shelf life. She’s also excellent at brand integration without losing her signature casual tone, often seen when promoting products like hair care or snacks. These integrations feel more like recommendations from a friend than ads.

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From a posting habits perspective, Jena uploads an average of 10 videos per week, maintaining a 0.26% engagement rate with 28.8K average engagements and 340.9K views. She posts daily around 6PM, which appears to be optimized for early scrolls and algorithmic traction. Her strategy is simple but effective: consistency, creativity, and community-building.

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• Username: @jena
• Influence Score: 89.4/100
• Followers: 11.1M
• Activity: 10 videos/week
• Engagement Rate: 0.26%
• Growth: 0%
• Avg. Engagement (30 days): 28.8K
• Posting Habits: Daily at 6 PM EST

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Instagram: A Curated Lens into Jena’s Real Life

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With 5.1M followers and an Influence Score of 82.7/100, Instagram is Jena’s lifestyle hub. This is where her fashion, beauty, and family-focused reels shine the brightest. She strikes a careful balance between aspirational content (styled shoots, workouts) and raw, fun motherhood moments. Each post tells a micro-story that fits into her overall narrative of self-love, empowerment, and realness.

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Jena uses reels to recreate viral TikTok moments or expand on personal stories—such as her GRWM routines or playful mom-life snapshots. Her vibrant visuals and sharp captions keep followers scrolling, while her consistent tone builds familiarity. Instagram is where she deepens the connection with her audience, especially women navigating motherhood or beauty culture.

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The platform also houses some of her most engaging beauty partnerships. From haircare to fashion, Jena often tags or integrates brands like CÉCRED, Not Your Mother’s, and M·A·C Cosmetics. She leans into storytelling rather than straight-up product promotion, often showing the product in action during her routines. This authenticity pays off, especially with followers who trust her lived experience.

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Posting-wise, Jena shares 13 posts/month, typically around 3PM, targeting global reach. Her 0.32% engagement rate and 16.3K average engagements are solid for her niche. Her strength here is the seamless blend of motherhood, beauty, and lifestyle into one feed—offering a multifaceted look at who she is.

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• Username: @jenafrumes
• Influence Score: 82.7/100
• Followers: 5.1M
• Activity: 13 posts/month
• Engagement Rate: 0.32%
• Growth: -0.12%
• Avg. Engagement (30 days): 16.3K
• Posting Habits: Daily at 3 PM EST

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YouTube: Short but Sweet Showcases of Family Life

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Though less active on YouTube, Jena still leverages Shorts to keep her community engaged. With 545K subscribers and a 71.8/100 score, her YouTube content focuses primarily on snippets of her personal life. Whether it’s a sweet moment with her son or casual celeb run-ins, the tone is relaxed and intimate. It’s a secondary content hub that strengthens the family-first angle of her brand.

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Jena’s top-performing Shorts replicate Instagram and TikTok content but with slightly longer storytelling. Her video featuring Selena Gomez and Jennifer Aniston has over 106.5K views, while mom-life content like toddler feeding tips performs well too. These moments are brief but powerful—designed to delight rather than drive deep engagement.

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Unlike her other platforms, YouTube doesn’t currently function as a growth engine. She posts about 0.1 videos/month, and her engagement rate has dipped to 0%, likely due to inactivity between uploads. However, the content that does live there continues to serve as long-form social proof of her personal brand and influencer reach.

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As a result, YouTube is a valuable archive and evergreen content tool, especially for brands that want testimonials or storytelling-driven UGC. If she increased output and leaned into longer videos, she could easily scale this platform into a lifestyle vlog hub.

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• Username: @JenaFrumes
• Influence Score: 71.8/100
• Followers: 545K
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth: -0.16%
• Avg. Engagement (30 days): 0
• Posting Habits: Once a year at 8 PM EST

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X (Twitter): A Dormant Echo of Her Earlier Voice

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Jena’s presence on X (@jenafrumes) remains mostly dormant, with her last post over two years ago. Despite having 135.4K followers, her Influence Score sits low at 7.5/100. The platform doesn’t play a key role in her content ecosystem and is more of a legacy channel. Most of her audience and growth efforts are concentrated elsewhere.

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Historically, Jena used X for short updates, personal affirmations, or campaign extensions. Her pinned tweet reflects a light-hearted personality—“✨Be Kind Or Be Quiet✨”—but it hasn’t been updated to match her current influencer persona. This suggests she’s fully pivoted toward video-first storytelling on TikTok, Instagram, and YouTube.

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• Username: @jenafrumes
• Influence Score: 7.5/100
• Followers: 135.4K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.32%
• Avg. Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Jena Frumes' Social Media Influence Summary

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Jena Frumes holds a Favikon Authority Score of 9,183 pts, earning her a Tier 2 badge. She ranks in the Top 3% of TikTok creators in the U.S. and is within the Top 1% of motherhood creators, both nationally and globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Lighthearted, Authentic, and Motherhood-First

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Jena’s content strategy thrives on relatability, emotional moments, and personality-driven posts. She switches effortlessly between beauty routines, funny parenting clips, and aspirational lifestyle snapshots—each grounded in authenticity.

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Reachability and Partnerships

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Jena Frumes is highly approachable when it comes to brand collaborations, especially those that align with her core themes of motherhood, beauty, and wellness. Her track record includes successful partnerships with brands like CÉCRED, M·A·C Cosmetics, and Not Your Mother's, where she authentically integrates products into daily routines. Her endorsement style feels natural—she uses storytelling, not sales language, to drive interest. That emotional resonance builds trust and credibility with her followers.

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Brands find Jena particularly valuable for her multi-platform consistency and her ability to reach different demographics—parents, beauty lovers, and lifestyle fans alike. She’s also known for uplifting women and promoting positive self-image, making her ideal for campaigns rooted in female empowerment and personal wellness. Her audience is predominantly U.S.-based, English-speaking women, offering a laser-targeted base for niche activations.

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Jena’s posting habits are punctual and strategic, with daily content drops at optimal morning hours, ensuring she taps into peak engagement windows. This consistency is a strong asset for brands looking for timely, high-visibility collaborations. Her influencer campaign ripeness is notably high, thanks to her very safe content, minimal political risk, and upbeat, casual tone—perfect for both product placements and brand ambassadorships.

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Beyond product promotions, Jena also stands out in cause-driven campaigns. She actively supports female empowerment (70%) and climate awareness (30%), allowing her to partner with mission-led initiatives or educational campaigns. Combined with her deeply personal storytelling, brands can count on Jena to deliver influence with meaning—not just metrics. This blend of relatability, niche clarity, and emotional intelligence makes her an ideal long-term collaborator.

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Conclusion: Jena Frumes is Shaping the Future of Motherhood and Beauty Influence

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Jena Frumes has mastered the art of mixing motherhood, beauty, and joy into content that inspires and connects. With her enormous reach, consistent brand alignment, and genuine voice, she stands out as a powerful lifestyle creator. Whether she's sharing a quiet moment with her son or a glam tip before a night out, Jena delivers content that feels both real and radiant—proving that influence begins with authenticity.

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View the AI-powered profile

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