Who is Jay Shetty?

Jay Shetty, a global bestselling author and award-winning podcast host, has carved out an influential digital presence. His content empowers millions by sharing insights on mindfulness, relationships, and personal growth. With an active presence on platforms like Instagram, LinkedIn, TikTok, YouTube, and X, Jay continues to inspire global audiences while building a brand centered on authenticity and purpose.

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Jay Shetty: A Global Voice for Purpose and Inspiration

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Jay Shetty is a globally renowned motivational speaker, author, and podcast host who has transformed lives with his wisdom and insights on mindfulness, relationships, and self-improvement. Born in London, Jay’s journey took a life-changing turn when he decided to live as a monk in India for three years, dedicating his time to meditation and self-discovery. During this period, he gained profound insights into the human mind and spiritual practices, which later became the foundation of his teachings. Returning to the UK, Jay made it his mission to share these timeless lessons with a broader audience, leveraging the power of storytelling and digital media.

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Jay's podcast, On Purpose, has grown into one of the most popular wellness podcasts globally, featuring interviews with iconic figures such as Oprah Winfrey, Will Smith, and Tom Hanks. His debut book, Think Like a Monk, became a bestseller, offering practical advice on how to cultivate peace, purpose, and clarity in modern life. Jay’s role as the Chief Purpose Officer at Calm, a leading meditation and wellness app, underscores his dedication to helping people improve their mental health. Through his social media platforms, Jay has created a digital sanctuary where millions can find inspiration, healing, and actionable tools for personal growth.

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In addition to his work as a thought leader, Jay is deeply committed to giving back to the community through philanthropic initiatives. His workshops, live events, and partnerships with charitable organizations focus on spreading awareness about mental well-being and supporting underserved communities. Living in Los Angeles with his wife, Radhi Devlukia-Shetty, Jay continues to explore new ways to empower individuals, blending timeless wisdom with practical, modern solutions. Through his multifaceted career, Jay Shetty has become a beacon of inspiration, proving that a purpose-driven life can lead to profound impact and fulfillment.

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An Influencer active on social media

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Jay Shetty’s multi-platform influence spans over 29 million followers, leveraging engaging and thought-provoking content to inspire diverse audiences worldwide.

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Jay Shetty's Social Media Strategy Analysis

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Instagram: A Hub for Personal Growth and Visual Inspiration

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Jay Shetty’s Instagram presence serves as the core of his digital influence. With 15.9 million followers, this platform showcases a mix of inspiring quotes, behind-the-scenes moments, and interactive content promoting self-awareness and growth.

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Jay’s posts often feature heartfelt reflections or excerpts from his podcasts, resonating with followers who seek meaningful and relatable content. His consistency—posting twice a day at 9 PM—ensures continuous engagement with his audience. Notable posts, such as his emotional family moments or relationship advice, generate millions of impressions, reflecting his strong connection with followers.

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• Username: @jayshetty
• Influence Score: 96.1/100
• Followers: 15.9M
• Activity: 18 posts last month
• Engagement Rate: 0.65%
• Growth: +0.35% (+56.2K followers in 30 days)
• Average Engagement: 103K
• Posting Habits: Twice a day at 9 PM

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LinkedIn: Professional Insights with a Motivational Edge

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Jay Shetty’s LinkedIn is an extension of his professional and motivational persona, amassing 593.3K followers. Here, Jay focuses on sharing leadership advice, personal anecdotes, and snippets from his podcast that appeal to a professional audience. Posts featuring actionable career advice and discussions about the intersection of mindfulness and business foster significant engagement.

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LinkedIn enables Jay to position himself as a thought leader, connecting with entrepreneurs and professionals. His strategy of daily posting at 9 PM ensures that his audience receives a constant flow of insightful content.

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• Username: @shettyjay
• Influence Score: 92.2/100
• Followers: 593.3K
• Activity: 24 posts last month
• Engagement Rate: 0.13%
• Growth: +1.45% (+8.5K followers in 30 days)
• Average Engagement: 773
• Posting Habits: Every day at 9 PM

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TikTok: Quick, Relatable Wisdom for Gen Z and Millennials

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TikTok is where Jay Shetty tailors his motivational and practical advice for younger audiences. With 4.3 million followers, his videos focus on delivering actionable insights in short formats, often accompanied by clips from his podcast. Content on topics like parenting, health, and relationships resonates strongly, with viral clips surpassing 2 million views.

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Jay’s consistent posting of 6.8 videos per week allows him to maintain visibility and relevance in the fast-paced TikTok environment.

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• Username: @jayshetty
• Influence Score: 88.6/100
• Followers: 4.3M
• Activity: 6.8 videos/week
• Engagement Rate: 0.61%
• Growth: Stable (0%)
• Average Engagement: 26.4K
• Posting Habits: Every day at 7 PM

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YouTube: Long-Form Impact Through Storytelling

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Jay Shetty’s YouTube channel, with 4.7 million subscribers, serves as a platform for long-form storytelling and deeper discussions. His content, including interviews with global icons and motivational shorts, reinforces his brand as a compassionate thought leader. Popular videos, like his advice on relationships or mental health, often spark meaningful discussions.

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Despite no recent posts, his existing library continues to attract views, showing the longevity of his high-quality content.

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• Username: @jayshetty
• Influence Score: 72.4/100
• Followers: 4.7M
• Activity: Inactive (0 videos last month)
• Engagement Rate: 0%
• Growth: Stable
• Average Engagement: N/A
• Posting Habits: None

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X (Twitter): Micro-Messages with Macro Impact

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On X, Jay Shetty shares concise reflections on relationships, mindfulness, and life’s challenges. With 392.5K followers, his tweets offer value in their brevity, fostering engagement through relatable advice. Despite a low engagement rate of 0.07%, Jay’s consistent posting ensures visibility within his niche.

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• Username: @jayshetty
• Influence Score: 78/100
• Followers: 392.5K
• Activity: 9.4 tweets/week
• Engagement Rate: 0.07%
• Growth: -0.48% (-1.9K followers in 30 days)
• Average Engagement: 291
• Posting Habits: Every day at 10 PM

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Newsletter: Building a Deeper Connection

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Jay Shetty’s newsletter complements his social media efforts, delivering curated wisdom and exclusive content directly to subscribers’ inboxes. With a focus on actionable insights, the newsletter includes behind-the-scenes stories, motivational tips, and highlights from his podcast. This direct communication channel helps Jay foster a deeper connection with his audience, ensuring that his message of empowerment reaches beyond algorithms.

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The newsletter also serves as a platform for promoting his books, workshops, and speaking engagements, further enhancing its value to subscribers. By sharing exclusive resources, Jay transforms passive readers into engaged members of his purpose-driven community.

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Jay Shetty's Social Media Influence Summary

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Jay Shetty’s Favikon Authority Score of 9,555 places him among the top social media elites, ranking #2 in the Business Strategy & Motivation category. His ability to inspire across multiple platforms while maintaining steady growth highlights his enduring appeal and influence.

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Content Strategy: Crafting Purpose-Driven Content to Inspire Global Audiences

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Jay Shetty’s content strategy revolves around authenticity, relatability, and value-driven messaging. His posts consistently emphasize mindfulness, self-awareness, and actionable advice, resonating with diverse audiences. Jay’s strategic partnerships with global brands and influential personalities amplify his reach, showcasing his commitment to spreading positivity.

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Reachability and Partnerships

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His reachability is classified as “Very Difficult”, with an estimated sponsored post cost of $15,000, reflecting his premium value as a thought leader and content creator.

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Jay Shetty’s success as a global motivational icon is a testament to his ability to adapt and connect with audiences across platforms. By combining impactful storytelling with strategic content distribution, Jay has created a digital legacy that inspires millions to lead purposeful lives. With continuous growth and an ever-evolving approach, Jay remains a driving force in the realms of mindfulness and motivation.

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