Who's Who on Social Media
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Who is Jason Bay?

Jason Bay is a leading outbound sales coach and trainer, trusted by brands like Gong and Zoom. Through Outbound Squad, he equips sales teams with innovative strategies, reducing anxiety and driving results. His expertise empowers professionals to excel in a competitive sales landscape.

January 3, 2025
Jeremy Boissinot
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Jason Bay: A Leading Voice in Outbound Sales Training

Jason Bay is the founder and lead coach of Outbound Squad, a program dedicated to helping B2B sales professionals turn outbound leads into loyal customers. Based in Seattle, Washington, Jason has spent over a decade refining his methodologies to create sustainable and scalable sales strategies. His mission is simple yet impactful: to provide sales reps with the confidence and tools needed to excel in their careers. This mission has earned him the trust of top-tier companies like Gong, Zoom, and Monday.com.

Jason’s journey into the sales world began at Oregon State University, where he honed his skills in communication and leadership. His early career experiences highlighted a gap in effective outbound sales strategies, motivating him to develop innovative approaches to address these challenges. Jason’s ability to break down complex sales concepts into actionable steps sets him apart from his peers, paving the way for his future as a sales coach and industry thought leader.

Jason Bay expressed his excitement and gratitude upon being recognized as a Salesforce Top Influencer in 2024. (Source: @jasondbay, LinkedIn, 03/04/2024)

The launch of Outbound Squad marked a turning point in Jason’s career. Through the program, he combines coaching, accountability, and hands-on projects to transform sales professionals into high performers. Jason’s unique approach emphasizes reducing anxiety and building resilience, equipping his clients with the mindset and skills to tackle the fast-paced demands of modern sales. His methodologies have been adopted by professionals across a wide spectrum of industries, from startups to Fortune 500 companies.

Beyond his coaching, Jason is a prolific content creator, leveraging platforms like LinkedIn, YouTube, and his podcast to share his expertise. His content is a blend of personal anecdotes, industry insights, and practical advice, making him a trusted resource for sales professionals worldwide. By fostering an engaged community of followers and learners, Jason continues to shape the future of outbound sales, one insightful post at a time.

Leveraging Social Media for Sales Influence

Jason Bay’s influence spans multiple social media platforms, with LinkedIn being his most significant channel. His engagement metrics, follower growth, and activity levels highlight his authority in outbound sales.

Social Media Strategy Analysis

LinkedIn: The Hub of Jason’s Professional Presence

Jason’s LinkedIn profile stands out as the cornerstone of his online influence. With 83.2K followers, his content resonates deeply within the sales community. His posts focus on practical advice, such as increasing cold call success rates or using AI tools to optimize sales workflows. His writing style combines personal anecdotes with actionable tips, which boosts engagement.

Jason’s content on LinkedIn generates an average of 128 engagements per post, with a total engagement rate of 0.15%. He posts three times a week, often at 9 PM, ensuring maximum reach within his audience's active time.

  • Username: @jasondbay
  • Influence Score: 84.6/100
  • Followers: 83.2K
  • Activity: Moderate (14 posts/month)
  • Engagement Rate: 0.15%
  • Growth: +0.78% (+647 followers in 30 days)
  • Average Engagement: 128
  • Posting Habits: Three times a week at 9 PM

YouTube: A Secondary Platform for Sales Insights

Jason’s YouTube channel complements his LinkedIn presence. With 4.27K subscribers, the platform serves as a repository for webinars, sales tutorials, and interviews. While the channel is less active than LinkedIn, it maintains steady growth at +0.95% over 30 days.

His YouTube content, often long-form videos, is tailored for deeper engagement. Topics like cold email strategies and mastering sales pipelines attract professionals looking for specialized knowledge.

  • Username: @jasondbay
  • Influence Score: 20.8/100
  • Followers: 4.3K
  • Activity: Low (6.7 videos/month)
  • Engagement Rate: 0.11%
  • Growth: +0.95% (+39 followers in 30 days)
  • Average Engagement: 5
  • Posting Habits: Once a month at 8 AM

Jason Bay’s Podcast

Jason also manages a podcast on his YouTube channel that further cements his position as a leader in outbound sales. With over 100 episodes to date, the podcast covers essential topics like cold email strategies, mastering outbound calls, and sales mindset. This platform enables Jason to engage deeply with his audience through long-form discussions that are both insightful and practical, offering actionable advice rooted in industry data.

The podcast has proven pivotal in expanding Jason’s reach to sales professionals who prefer audio content as a learning medium. Featuring guest appearances from renowned sales experts, each episode provides valuable perspectives and real-world strategies. By fostering thought-provoking conversations, Jason’s podcast enriches the sales community and inspires actionable growth.

Jason's Influence Through Rankings and Authority

Jason Bay’s Favikon authority score of 7,138 underscores his notable presence in the marketing and sales space. Ranked #77 in sales in the United States, he sits within the top 3% of professionals in his domain on LinkedIn. His moderate activity and consistent growth make him a trusted voice for both individual learners and organizational leaders.

Content Strategy: Crafting Impactful Sales Insights

Jason’s content strategy is focused on solving real-world sales challenges. His LinkedIn posts often tackle pressing issues like improving cold call success rates and leveraging technology in sales. This blend of relatability and expertise keeps his audience engaged and drives continuous growth.

On YouTube, Jason adopts a more in-depth approach. His webinars and tutorials provide actionable frameworks that viewers can implement immediately. While the platform has lower engagement rates, it remains an essential part of his overall strategy.

Jason’s cross-platform consistency ensures that his audience receives value, whether they’re casual scrollers or professionals seeking in-depth guidance.

Reachability and Partnerships

Jason is highly reachable, with an estimated sponsored post cost of $625. His partnerships with companies like Gong and Rippling reflect his ability to collaborate with leading brands in the sales space. This accessibility, combined with his proven expertise, makes him an attractive partner for organizations aiming to elevate their sales teams.

The creator network surrounding Jason Bay features a robust lineup of influential sales professionals and content creators, including notable figures like Jen Allen-Knuth and Will Aitken. These individuals excel in diverse areas of sales and marketing, contributing thought leadership through platforms like LinkedIn and TikTok. Prominent brands like Gong, Zoom, and Rippling also intersect with this network, underscoring the collective influence of its members. This interconnected group amplifies sales innovation, fostering collaboration and shared expertise across industries.

Conclusion: Transforming Outbound Sales Through Expertise and Innovation

Jason Bay is a cornerstone in the outbound sales coaching space. Through a combination of strategic social media use, engaging content, and deep industry knowledge, he has built a platform that inspires and educates. His ongoing growth on LinkedIn and his authority across platforms demonstrate his lasting impact on the sales community.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.