Who's Who on Social Media
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Who is James Creech?

James Creech is a visionary entrepreneur and thought leader in digital media. As SVP at Brandwatch, he drives innovation in social intelligence while mentoring startups and leading discussions on the future of the creator economy through his podcast and keynote speaking engagements.

December 29, 2024
Jeremy Boissinot
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James Creech: A Visionary Leader in the Social Media and Creator Economy

James Creech is a seasoned entrepreneur and business leader with a remarkable career spanning social media analytics, the creator economy, and digital innovation. Currently serving as the Senior Vice President of Strategy at Brandwatch and the Co-Founder of Measure Studio, he has dedicated his career to bridging the gap between cutting-edge technology and the evolving needs of the creator economy. Through his strategic insights and business acumen, Creech has become a key figure in shaping how businesses and creators leverage social media intelligence for growth.

Creech’s journey into the world of digital media and entrepreneurship began early. A graduate of the University of Southern California, he earned a B.S. in Business Administration, a B.A. in Political Science, and a minor in Film Production. His education provided him with a strong foundation in both analytical thinking and creative storytelling, which he now applies to his work. His early experiences in startups and technology fueled his passion for scaling innovative companies and building sustainable, long-lasting business models.

James Creech joined VidCon 2023 and discussed about B2B creators and the creator economy with Lisa Laporte, Avi Gandhi, and Priscilla Lau. (Source: @jlcreech, LinkedIn, 25/06/2023)

Beyond his corporate achievements, James is a dedicated advocate for empowering early-stage entrepreneurs. He is a keynote speaker, startup coach, and angel investor committed to helping others navigate the challenges of business growth. His ability to simplify complex concepts and provide actionable advice has made him a sought-after mentor in the industry. Additionally, he actively contributes to the broader conversation around the creator economy through his podcast All Things Video, where he interviews leading voices in the digital space.

Outside of his professional pursuits, James embraces a well-rounded lifestyle that reflects his values of creativity and curiosity. He enjoys rock climbing, tennis, and strategy board games, activities that align with his love for problem-solving and adventure. Whether traveling to explore new cultures or diving into the latest trends in media, James balances his work with a passion for continuous learning and personal growth.

A Strategic Approach to Building Influence Across Social Media

James Creech has cultivated a strong multi-platform presence, engaging audiences across LinkedIn, X (formerly Twitter), and beyond. With a tailored approach for each platform, he provides a mix of thought leadership, strategic insights, and authentic storytelling to maintain his influence.

Social Media Strategy Analysis

LinkedIn: The Core of James Creech’s Thought Leadership

James Creech’s LinkedIn presence is the cornerstone of his social media strategy, where he connects with professionals and industry leaders. With 28,354 followers, his posts cover a range of topics, including social media trends, the creator economy, and business growth strategies. Creech regularly shares thought-provoking insights, articles, and reflections on his entrepreneurial experiences.

His engagement rate, while modest, reflects a committed audience that values his expertise. Creech’s activity on LinkedIn is strategic and consistent, with posts every few days that incorporate both original content and curated insights. His use of visuals, such as charts and infographics, further enhances his content’s appeal.

  • Username: @jlcreech
  • Influence Score: 77.4/100
  • Followers: 28,354
  • Activity: Moderate (5 posts last month)
  • Engagement Rate: 0.15%
  • Growth: +1.11% (310 new followers)
  • Average Engagement: 42 likes/comments per post
  • Posting Habits: Bi-weekly

X (Twitter): Minimal Activity, Maximum Potential

While Creech maintains an X (formerly Twitter) account, his activity on the platform has been limited in recent years. With only 118 followers, the platform does not represent a significant part of his overall strategy. However, X remains a potential avenue for James to reach additional segments of his audience, particularly for real-time updates and interactions.

  • Username: @itsjamescreech
  • Influence Score: 2.4/100
  • Followers: 118
  • Activity: Inactive (last post over a year ago)
  • Engagement Rate: 0%
  • Growth: -32.14%
  • Average Engagement: 0 likes/comments per post
  • Posting Habits: Infrequent

Newsletter: Social Navigator

James Creech’s Social Navigator newsletter is an essential pillar of his digital presence. With over 6,460 subscribers, the monthly newsletter offers a curated mix of social media updates, insights into new platform features, and actionable strategies for marketers and creators. Each issue is packed with valuable information, presented in a concise and engaging format.

Through Social Navigator, Creech demonstrates his expertise in breaking down complex topics into digestible insights. The newsletter positions him as a trusted source of information for those navigating the fast-paced world of digital media and influencer marketing. Subscribers benefit from his insider knowledge and ability to anticipate trends.

Podcast: All Things Video

James Creech hosts the All Things Video podcast, a highly-rated series that delves into the history and future of the online video industry. The podcast features interviews with founders, executives, and thought leaders, offering listeners a wealth of knowledge on the creator economy. With a focus on thought leadership and industry analysis, the podcast strengthens Creech’s position as an authority in digital media.

James' Influence Through Rankings and Authority

James Creech holds a Favikon rank of #133 globally, with an impressive total of 5,062 points. This places him in the top 7% of creators in the Marketing & Sales category. His score reflects his authority, influence, and strong performance within the creator economy, emphasizing his credibility as a leader in his niche.

Content Strategy: Delivering Value Through Thought Leadership and Expertise

James Creech’s content strategy is centered around providing value to his audience through thought leadership and actionable insights. His LinkedIn posts are professional yet approachable, often supported by data and visuals. The Social Navigator newsletter is a standout feature of his strategy, delivering high-quality content to a dedicated subscriber base.

Creech’s podcast further extends his influence, offering long-form content that explores industry trends. Together, these efforts create a cohesive narrative that aligns with his personal brand and professional goals.

Reachability and Partnerships

James Creech’s reachability is rated as "Very Easy," making him highly accessible for partnerships. His estimated sponsored post cost is $175, offering brands an affordable yet effective way to leverage his expertise and audience. This ease of access, combined with his credibility, makes him an ideal candidate for strategic collaborations in the marketing and social media space.

James Creech’s creator network is expansive and features collaborations with prominent brands and individuals in the social media and marketing industries. This network includes well-known entities such as YouTube, Instagram, and LinkedIn, highlighting his ability to build meaningful connections across platforms while working with top-tier influencers and industry leaders.

Conclusion: Empowering the Creator Economy Through Insight and Innovation

James Creech is a multifaceted entrepreneur and content creator who excels in leveraging his expertise to inspire and educate his audience. Through platforms like LinkedIn, Social Navigator, and All Things Video, he demonstrates his commitment to empowering creators and advancing the digital media industry. With his growing influence and targeted content strategy, James Creech is a leading voice in the evolving creator economy.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.