Who is Jackie Aina?

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Jackie Aina: Changing the Beauty Conversation with Representation and Empowerment

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Jackie Aina is a trailblazing beauty influencer and entrepreneur who has spent over a decade advocating for inclusivity in the beauty industry. Based in Los Angeles, Jackie uses her platform to challenge industry norms and celebrate representation, especially for women of color. Her influence extends beyond content—she is the co-founder of the self-care brand FORVR Mood. With every post, Jackie empowers her audience to embrace their identity and beauty unapologetically.

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Her background as a Nigerian-American and a U.S. Army veteran adds a distinctive voice to her content. Jackie’s journey from military service to becoming one of the most respected voices in beauty is a testament to her discipline, creativity, and resilience. She uses her lived experience to speak out on issues of diversity, visibility, and fairness in the industry. This intersection of glamour and grit makes her content both aspirational and deeply grounded.

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Across platforms like TikTok, Instagram, and YouTube, Jackie is known for her signature blend of luxury lifestyle, beauty tutorials, and social commentary. She doesn't shy away from calling out colorism, tokenism, or performative activism. Instead, she turns her channels into a safe space for honest dialogue and thoughtful representation. Her highly engaged fanbase admires her candor, elegance, and ability to educate while entertaining.

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Beyond being a beauty creator, Jackie is a powerful brand in herself. She has collaborated with Sephora and launched product lines that celebrate Black culture with intention and style. Whether she’s reviewing a foundation shade range or unveiling a new candle scent, Jackie leads with integrity and care. Her influence is not only measured in numbers but in the meaningful conversations she sparks.

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An Influencer Active on Social Media

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Jackie Aina maintains a dynamic and high-impact presence across Instagram, TikTok, and YouTube, with consistent engagement and influence rooted in beauty, advocacy, and lifestyle storytelling.

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Jackie Aina's Social Media Strategy Analysis

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YouTube: The Origin of Jackie’s Beauty Influence

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Jackie Aina’s career began on YouTube, where she gained notoriety through her candid, high-production makeup tutorials. While her YouTube activity has slowed (last video posted a year ago), it remains a cornerstone of her brand legacy with 3.5M subscribers.

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Though her activity here is low (0.1 videos/month), her past content still draws views thanks to its quality, personality, and evergreen beauty value. Her YouTube remains a powerful library of inclusive beauty education and social commentary.

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• Username: @jackieaina
• Influence Score: 22.2/100
• Followers: 3.5M
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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TikTok Strategy: Unfiltered Luxury, Humor, and Hot Takes

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Jackie’s TikTok presence is dynamic, blending beauty content with humorous commentary and luxury lifestyle glimpses. She posts frequently—around 7.7 videos a week—and strikes a balance between serious advocacy and fun, relatable moments. Her approach is conversational but polished, appealing to a wide spectrum of viewers. It’s where Jackie’s wit and personality shine most casually.

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Her TikToks often include luxury product unboxings, skincare reviews, and viral commentary, giving her audience digestible insights into beauty trends. She speaks with authority but never comes off as unapproachable, a key to her 1.33% engagement rate. She knows how to ride trending audios while maintaining her signature voice. This is where her storytelling gets punchy and quick.

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Unlike many creators who stick to entertainment or reviews, Jackie uses TikTok to challenge societal norms—often within 30 seconds. Her content oscillates between elite and relatable, allowing her to connect with beauty lovers and critical thinkers alike. She isn’t afraid to show strong opinions, which fuels conversations in her comment sections.

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Jackie’s TikTok feed is a masterclass in merging niche beauty knowledge with mainstream appeal. Her reach is wide, and the tone is bold without being alienating. This makes her content ideal for viral brand moments, particularly in beauty, skincare, and lifestyle. It’s also one of her most efficient platforms for audience discovery.

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• Username: @jackieaina
• Influence Score: 89/100
• Followers: 3.1M
• Activity: 7.7 videos/week
• Engagement Rate: 1.33%
• Growth (30 days): 0%
• Average Engagement: 41.1K
• Posting Habits: Every day at 5 PM EST

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Instagram Strategy: Visual Storytelling with Style and Substance

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Jackie’s Instagram is where luxury meets activism. With 2M followers and regular posting (13 posts/month), she curates a high-fashion aesthetic infused with cultural pride and empowerment. Her grid is a visual portfolio of editorial outfits, product placements, and behind-the-scenes peeks into her life. Every image tells a story—be it style, identity, or voice.

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She pairs polished images with bold captions that often spark dialogue. Whether she’s addressing “Black excellence,” shouting out brands, or celebrating herself unapologetically, Jackie treats captions as an extension of her voice. This results in deep emotional connection with her followers. She’s not just posting for likes; she’s posting for impact.

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Instagram also acts as her primary platform for brand collaborations and influencer partnerships. Her posts and stories regularly highlight beauty and fashion labels, with seamless integration into her content aesthetic. This has made her a go-to ambassador for brands that value authenticity and inclusivity. Her 1.05% engagement rate reflects strong trust and loyalty.

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Strategically, Jackie uses Instagram as both a personal brand gallery and a professional business card. It balances influence and intimacy, allowing fans and brands to see her values reflected in every detail. It’s where she builds aspirational imagery without losing her grounded voice—making it the most brand-friendly platform in her arsenal.

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• Username: @jackieaina
• Influence Score: 91.3/100
• Followers: 2M
• Activity: 13 posts/month
• Engagement Rate: 1.05%
• Growth (30 days): +0.67%
• Average Engagement: 20.9K
• Posting Habits: 3 times a week at 5 PM EST

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Jackie Aina's Social Media Influence Summary

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With a Favikon Influence Score of 9,169 pts, Jackie ranks in the top 1% of creators on both Instagram and TikTok. She's also #14 in Beauty Bloggers - United States and #85 globally in the same category.

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity, Luxury, and Advocacy

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Jackie’s content strategy combines glamor with grit. She uses her platforms to showcase high-end fashion, beauty, and lifestyle products—while weaving in thoughtful reflections on representation, systemic bias, and personal experiences as a Black woman in beauty.

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Reachability and Partnerships

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Jackie Aina’s brand collaborations are grounded in integrity and alignment. She’s known to partner only with brands that reflect her values—particularly those advocating inclusivity, diversity, and luxury beauty. Whether she’s promoting Sephora or her own brand, FORVR Mood, every partnership feels organic and intentional. Her influence is rooted in trust, making her a powerful voice for campaigns that prioritize authenticity.

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Her presence across Instagram, TikTok, and YouTube allows for flexible campaign formats—from highly produced tutorials to fast-paced TikToks and stylish photo carousels. She is extremely reachable via Instagram for brands, with regular posting and consistent audience interaction. Jackie also tags and highlights collaborators transparently, making her content a natural fit for sponsored visibility. Her casual tone doesn’t dilute the professional polish of her delivery.

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Jackie is particularly accessible to brands looking to scale in the U.S. and Nigerian markets, where her voice resonates deeply within the beauty and lifestyle sectors. Brands that prioritize underrepresented communities often find an authentic ally in Jackie. Her history of brand activism (e.g., calling out limited shade ranges) makes her an advocate, not just a promoter. This approach earns loyalty from followers and respect from industry leaders.

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She is also deeply connected within the influencer space, frequently collaborating with other high-profile creators and thought leaders. This amplifies her reach and offers partner brands potential for extended visibility through cross-network engagement. With a growing ecosystem that includes her brand FORVR Mood, Jackie isn’t just reachable—she’s rooted in a movement. For mission-led campaigns, her voice is both powerful and purposeful.

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Conclusion: Jackie Aina—The Standard Bearer for Inclusive Beauty Influence

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Jackie Aina doesn’t just create content—she leads movements. From reshaping beauty standards to launching a brand rooted in Black excellence, she uses every platform to inspire change. Her audience trusts her because she speaks with both elegance and authenticity, combining the voice of an educator with the flair of a trendsetter.

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View the AI-powered profile

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