Who is Gabrielly Gonzalez Ferreira?

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Gabrielly Gonzalez Ferreira: Humor, Lifestyle, and Purple Vibes from Osasco to the World

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Gabrielly Gonzalez Ferreira is a digital creator from Osasco, São Paulo, who has quickly risen as one of Brazil’s most entertaining lifestyle and humor influencers. With her vibrant purple hair and magnetic screen presence, she has built a community that adores her for being unapologetically herself. Gabrielly shares slices of daily life with raw honesty and humor, which deeply resonates with her predominantly young audience. Whether she’s filming from home or on the go, her content feels like catching up with a best friend.

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Her rise to popularity is grounded in her ability to connect through humor and relatable scenarios. Gabrielly frequently brings her family and boyfriend into her content, adding to the charm and authenticity of her storytelling. Her posts often center around funny arguments, couple challenges, or playful commentary on common situations. These glimpses into her personal life have cultivated a strong sense of loyalty among her followers.

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Fashion and personal expression are also integral to her digital identity. Gabrielly is a fan of casual, expressive outfits that reflect her personality—often accented with her signature love for purple. She mixes fashion inspo with lifestyle vlogs, showing that self-expression goes beyond aesthetics and into everyday joy. Her playful approach to fashion has helped her stand out in the crowded lifestyle niche.

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Beyond entertainment, Gabrielly uses her influence to spread positivity and joy. She creates a safe space for her followers where vulnerability and laughter coexist. Brands like Dove Brasil and Sadia Brasil have recognized her impact, choosing her as a voice for campaigns that need authenticity and connection. As she continues to grow, Gabrielly remains grounded in her core values: humor, creativity, and always staying true to who she is.

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An Influencer Active on Social Media

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Gabrielly maintains a powerful presence across TikTok and Instagram, with her content resonating deeply among Gen Z and Millennial audiences in Brazil. While her presence on X (formerly Twitter) is minimal, her short-form video content on TikTok and Reels shows high engagement, activity, and relatability.

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Gabrielly Gonzalez Ferreira's Social Media Strategy Analysis

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TikTok: Her Core Platform of Humor, Chaos, and Connection

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Gabrielly’s TikTok presence is the cornerstone of her digital identity. With over 5.2 million followers, she has carved out a niche through lighthearted humor, relatable relationship content, and Gen Z-friendly skits. Her videos often feel spontaneous and unfiltered, contributing to her trustworthy and approachable image. This authenticity is what keeps fans consistently coming back.

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She leverages trends intelligently, adding a personal twist that sets her apart from copy-paste creators. Whether she's dueting with her partner, reacting to a sound, or sharing a chaotic “mexe comigo” moment, her energy feels effortless yet strategic. Videos that include her boyfriend or family typically see higher engagement, showing the audience’s love for recurring personalities. Gabrielly understands that personality drives performance on TikTok.

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Her posting habits—every day at 5PM—demonstrate consistency, which is critical on a platform driven by rapid trends. Averaging 5.6 videos per week, she strikes a perfect rhythm for content frequency, ensuring relevance without oversaturation. She also manages to balance casual content with aesthetic setups, which makes her videos scroll-stopping without being overly curated. Her 0.52% engagement rate is stable for an account of her size.

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Gabrielly’s visual style favors bright lighting, close-up shots, and expressive facial reactions. She doesn’t rely on heavy editing—her charm lies in the raw delivery and unexpected punchlines. Even with no follower growth this month, she maintains solid reach with 329.4K average views and 27.1K average engagement, proving that strong community bonds can sometimes outweigh virality.

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• Username: @gabriellygonzalez
• Influence Score: 88.4/100
• Followers: 5.2M
• Activity: 5.6 videos/week
• Engagement Rate: 0.52%
• Growth: 0%
• Average Engagement: 27.1K
• Posting Habits: Every day at 5 PM EST

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Instagram: Aesthetic, Personal, and Emotionally Engaging

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Gabrielly’s Instagram is where her lifestyle content comes into fuller focus. With 1.4M followers, this platform allows her to present polished visuals, aesthetic outfit shots, and more emotionally resonant moments. Her Reels mirror the tone of her TikToks but are often softer in tone, showing couple photos, vacations, or thoughtful captions. This duality helps her connect with audiences who value both humor and heart.

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She posts around 12 times per month, mostly Reels, suggesting she prioritizes video but adapts them with care for Instagram's audience. Her engagement rate of 1.95% is notably high, reflecting a community that not only watches but also interacts. Gabrielly’s Reels frequently surpass half a million views, and her light-hearted captions invite viewers to join the conversation. Her storytelling is intimate, and that’s a powerful tool on Instagram.

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She uses her Instagram to show her audience more curated sides of her life—celebrations, date nights, and special brand moments. Posts like “pior que ficou igualzinho” and “eu acho que é melhor dormir fora de casa” show her strong chemistry with her partner, further boosting her relatability. Visual quality is high, and her grid maintains a cohesive, lifestyle-oriented vibe while never losing her signature color cues.

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Gabrielly also demonstrates smart brand placement on Instagram. Collaborations with Dove Brasil and Sadia Brasil are integrated organically into her lifestyle posts. This shows brands that she can deliver ROI while staying true to her voice. Even though her follower growth was slightly negative this month, her average views (449.4K) and average engagement (27.8K) prove Instagram remains a strong and responsive platform for her.

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• Username: @uaigabrielly
• Influence Score: 83.4/100
• Followers: 1.4M
• Activity: 12 posts/month
• Engagement Rate: 1.95%
• Growth: -0.03%
• Average Engagement: 27.8K
• Posting Habits: Every day at 6 PM EST

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X (Twitter): Minimal Strategy, Maximal Opportunity

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Gabrielly’s activity on X (formerly Twitter) is currently minimal, with only 38.8K followers and 0 tweets per week. Her influence score on this platform is just 10.5/100, which shows she has yet to fully tap into this channel’s potential. Most of her tweets are short expressions, emojis, or random thoughts, posted a few times a year. Her last posts received under 600 views and little engagement.

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Despite this low activity, X could serve as a powerful supplementary platform if she ever chooses to activate it. Given her natural humor and storytelling skills, she could easily translate her video wit into short-form text. Topics like couple debates, funny thoughts, or fan Q&A sessions could perform well here. It would also give fans another way to connect with her outside of visual content.

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Currently, her engagement rate sits at 0%, and the platform hasn’t shown follower growth—in fact, she lost 0.37% of followers in the last month. However, this isn’t necessarily a red flag—it simply shows she’s placing her energy where it matters most: TikTok and Instagram. For creators in her category, it’s common to deprioritize Twitter unless it becomes part of a brand’s media mix.

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If Gabrielly ever launches a product, podcast, or more interactive fan experience, X could become a great tool for amplification. Until then, it remains a low-effort, low-reward platform in her strategy. But in the digital world, unused channels can always be reactivated when the timing is right—and she has the brand strength to do it successfully if she chooses to.

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• Username: @uaigabriellyy
• Influence Score: 10.5/100
• Followers: 38.8K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.37%
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Gabrielly Gonzalez Ferreira's Social Media Influence Summary

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Gabrielly holds a Favikon Influence Score of 9,056, ranking her in the Top 2 of all influencers. She stands out in the Outfits & Styling category, placing in the Top 1% in both the U.S. and worldwide, ranked #43 and #373 respectively. On TikTok, she sits in the Top 4% in the U.S. (#4379) and Top 2% worldwide (#29048).

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Learn more about the Favikon Methodology here

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Content Strategy: A Recipe of Humor, Lifestyle, and Relationship-Driven Realness

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Gabrielly’s content strategy is built around relatability, consistency, and storytelling. She knows her audience and leans fully into what they love—funny videos with her partner, lifestyle routines, and lighthearted moments that celebrate being young and a little chaotic. Her visuals are casual yet polished, and her scripting feels authentic without being overproduced.

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Reachability and Partnerships: A Brand-Friendly, Engaging Creator

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Gabrielly Gonzalez is highly approachable when it comes to brand partnerships, making her a go-to choice for lifestyle, fashion, and beauty campaigns targeting Gen Z and young millennials in Brazil. Her content is safe, cheerful, and politically neutral, which makes her a reliable ambassador for brands concerned about image alignment. She knows how to integrate products into her videos organically, whether through a skit, a casual mention, or a fun aesthetic detail. Her audience trusts her voice, which increases conversion potential for partners.

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She has already collaborated with well-known names like Dove Brasil, Sadia Brasil, and Salinas Maragogi, tagging them naturally in her posts without breaking the tone of her content. These partnerships were smoothly embedded into lifestyle scenes—whether she's on vacation or sharing her skincare routine, the brands blend into her daily narrative. This seamless integration style allows brands to gain exposure without feeling overly commercial or forced. It’s storytelling first, product second—just how Gen Z likes it.

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Gabrielly’s strong influence score of 9,056 and her top 1% ranking in the Outfits & Styling category indicate that she’s not just visible—she’s impactful. Her activity levels are high, with up to 18 posts per month, which gives brands ample opportunity to collaborate on launches, seasonal campaigns, or even long-term ambassadorships. Her engagement remains stable, even when her follower growth is neutral, suggesting that her content consistently performs among loyal followers.

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For brands looking to build meaningful relationships with young Brazilian audiences, Gabrielly is not only reachable—she’s the perfect match. Her DMs are open, she frequently tags brands she loves organically, and her campaign ripeness indicators show high likelihood of accepting offers aligned with her personal brand. She works best with companies that allow creative freedom, humor, and a touch of color (especially purple!). As a creator who values authenticity, she’ll only say yes to brands she genuinely connects with—and it shows.

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Conclusion: Gabrielly Gonzalez Ferreira Is One to Watch in Brazil’s Lifestyle and Humor Space

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With her consistent content output, strong visuals, and highly relatable personality, Gabrielly Gonzalez Ferreira is a standout content creator in the Brazilian digital scene. She dominates in both Outfits & Styling and Lifestyle, capturing a loyal audience who shows up daily to laugh, comment, and share her posts.

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