Who's Who on Social Media
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Who is François Pouzet?

François Pouzet is a creative strategist and B2B content expert, guiding brands to build impactful digital identities. He shares insights on content, engagement, and authenticity through LinkedIn, inspiring B2B leaders to drive real influence in their industry.

October 30, 2024
Natália Duarte

In the ever-evolving world of digital strategy and B2B influence, François Pouzet has established himself as a thought leader and trusted expert. Known for his keen insights into digital transformation and his strategic approach to marketing, François has garnered attention from businesses and professionals alike. His career, marked by innovation and a deep understanding of industry trends, has positioned him as a go-to resource for companies aiming to enhance their digital presence. But what truly sets François apart is his commitment to sharing knowledge—whether through workshops, articles, or personal mentorship—making him a pivotal figure in the B2B marketing landscape.

Who is François Pouzet?

François Pouzet has built a reputable online presence as an entrepreneur and YouTube interviewer, primarily sharing insights and interviews with prominent figures in the business world. His platform has garnered a significant following, especially in Chile, where he connects with both established and emerging professionals. François’s social media influence spans across TikTok, YouTube, Instagram, and LinkedIn, where his authentic style and valuable content resonate with a broad audience.

Pouzet, a former national athlete and commercial engineer, turned his focus toward entrepreneurship and online media. Through his YouTube channel, François has established himself as an interviewer of influential figures, including entrepreneurs and thought leaders like Mauricio Musiet, the founder of Sportlife. His channel has surpassed 100,000 subscribers, a testament to his engaging and educational content. François's dedication to sharing knowledge and inspiring others has made him a prominent voice in the entrepreneurial community.

Social Coverage Summary

François Pouzet’s social media presence reaches a growing audience, especially on TikTok and YouTube, where he shares engaging video content with valuable insights from industry experts.

TikTok: The Powerhouse of Quick Engagement

On TikTok, François leverages short, impactful videos to capture attention. His content often features interviews with business leaders, entrepreneurs, and notable personalities, making TikTok a platform for quick, high-engagement content. With an impressive engagement rate and steady follower growth, TikTok serves as one of François's most impactful channels for reaching new audiences.

Username: @@francoispouzet

Influence Score: 87.7/100

Followers: 224K

Activity: 0.3 videos per week

Engagement Rate: 6.77%

Growth: +5.76% (12.2K)

Average Engagement:34.4K

Posting Habits: Twice a week at 1AM

YouTube: In-depth Business Insights and Interviews

YouTube is François's primary platform for delivering in-depth interviews and extended content. Here, he shares conversations with influential figures, discussing business strategies, personal journeys, and industry insights. François’s long-form content on YouTube allows for deeper engagement with his audience, providing them with actionable advice and inspiration.

Username: @FrancoisPouzet

Influence Score:82.6/100

Followers: 592.7K

Activity: 33 posts per month

Engagement Rate:3.01%

Growth: +5.61% (8.3K)

Average Engagement: 3K

Posting Habits: Once a week at 1AM

Instagram: Visual Content and Community Engagement

On Instagram, François blends professional insights with personal reflections, using reels and carousels to reach a visually engaged audience. His posts cover a range of topics, from marketing strategies to motivational content, often generating discussions in the comments. His strategic use of infographics and video snippets has fostered a highly interactive community on the platform.

Username: @francois.pouzet

Influence Score:83.7/100

Followers:47.6K

Activity: 9 posts last month

Engagement Rate: 6.49%

Growth: +2.77% (1.3K)

Average Engagement: 3.1K

Posting Habits: Three times a week at 9PM

LinkedIn: Professional Networking and Thought Leadership

François uses LinkedIn as a platform for professional networking and sharing detailed posts on entrepreneurship and business insights. His content on LinkedIn often includes advice on building a personal brand, business strategies, and tips for career growth, positioning him as a thought leader in the Chilean business community.

Username: @françois-pouzet-4b435834

Influence Score: 87.9/100

Followers: 5046.8K

Activity: 26 posts last month

Engagement Rate:0.59%

Growth: +6.36% (1.9K)

Average Engagement:274

Posting Habits: Every day at 1AM

Social Media Influence: Authority Score and Rankings

With a Favikon authority score of 8,735 points, François ranks among the top influencers in Chile in the Business & Startups category. His reach spans various industries, from entrepreneurship to marketing, allowing him to engage a diverse audience. His high influence scores across platforms underscore his effectiveness as a social media influencer and thought leader.

Brand Partnerships and Reachability

François Pouzet has positioned himself as a prominent figure in the Chilean business and startup community, making his platform an attractive space for brands looking to connect with entrepreneurial-minded audiences. His estimated cost for sponsored posts varies across platforms, with higher engagement on YouTube and TikTok attracting premium sponsorship opportunities.

Given his Normal reachability status, François maintains an accessible platform for collaborations without overwhelming his audience with brand promotions. This careful balance enhances the authenticity of his content, making sponsored messages feel organic and resonant with his followers.

Content Strategy: Engaging and Provocative

François’s content strategy revolves around educational interviews and insights from industry experts. He tailors his content to each platform's audience, using TikTok and Instagram for high-engagement videos and YouTube for more in-depth conversations. François’s authenticity and ability to bring out valuable insights from his guests make his content both engaging and informative. By focusing on real-life entrepreneurial stories and providing actionable advice, François captivates his audience while fostering a sense of community.

François Pouzet has carved a niche for himself as an entrepreneur and social media interviewer in Chile. His ability to share impactful stories and engage with his audience across multiple platforms has solidified his position as a key figure in the entrepreneurial landscape. As François continues to grow his brand, he exemplifies how social media can be leveraged for educational and inspirational content, making him a prominent figure to watch in the business world.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.