Who's Who on Social Media
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Who is Evelyn Ha?

Evelyn Ha, popularly known online as "Hjevelyn," has emerged as a powerful influencer across multiple social media platforms. With a growing audience captivated by her relatable and fun approach to lifestyle content, Evelyn has carved out a niche in sharing her daily life, travels, beauty routines, and challenges.

November 7, 2024
Jeremy Boissinot

Evelyn Ha, popularly known online as "Hjevelyn," has emerged as a powerful influencer across multiple social media platforms. With a growing audience captivated by her relatable and fun approach to lifestyle content, Evelyn has carved out a niche in sharing her daily life, travels, beauty routines, and challenges. Known for her engaging and authentic personality, Evelyn continues to expand her influence, making her one of the top creators in the lifestyle and reality TV niche.

Evelyn Ha: A Rising Voice in Lifestyle and Reality Content

Evelyn Ha, widely recognized as Hjevelyn, has captivated audiences across multiple social media platforms with her relatable charm and vibrant content. Known for her down-to-earth personality, Evelyn started her journey by sharing everyday moments, beauty routines, and travel adventures, quickly building a loyal fanbase. Her content resonates deeply with young audiences who see her as an authentic voice in the world of social media, particularly in lifestyle and beauty. As she continues to explore and document her experiences, Evelyn has developed a strong brand identity that blends casual relatability with aspirational lifestyle moments, drawing in followers who appreciate her openness and sense of humor.

In addition to her content, Evelyn's collaborative spirit has played a significant role in her rise as a social media influencer. She often joins forces with other YouTubers and content creators, creating dynamic videos and challenges that add variety to her channels and introduce her audience to a wider community of influencers. These collaborations not only expand her reach but also show her adaptability and willingness to engage in diverse content styles, from lighthearted challenges to insightful beauty tutorials. Evelyn’s ability to work seamlessly with brands for sponsored content further showcases her professionalism and influence, making her a sought-after partner in the lifestyle, fashion, and beauty industries.

As her influence grows, Evelyn has become known for her strategic approach to social media, balancing a polished brand image with genuine interactions and relatable content. With millions of followers across Instagram, YouTube, and TikTok, she consistently maintains high engagement rates, a testament to her connection with her audience. Whether sharing beauty tips, travel vlogs, or snippets of her daily life, Evelyn’s content feels accessible yet inspiring, creating a unique niche that positions her as a standout figure in digital media. Her engaging and consistent approach has solidified her place as a prominent influencer, and she shows no signs of slowing down as she continues to grow her personal brand.

An Influencer active on social media

Evelyn Ha commands a significant presence on Instagram, YouTube, and TikTok, with millions of followers on each platform.

Evelyn Ha's Social Media Strategy

Instagram: The Visual Diary of Evelyn Ha

Evelyn’s Instagram feed is a curated blend of travel highlights, personal moments, and fashion-forward posts. Her content reflects an elegant and cohesive aesthetic, often showcasing her travels and lifestyle. With an engagement rate of 8.11% and over 2.1 million followers, Evelyn keeps her audience connected with regular updates about her life. Her followers appreciate the visual appeal of her posts, which often feature trendy outfits and picturesque backgrounds.

  • Username: @hjevelyn
  • Influence Score: 95.9/100
  • Followers: 2.1M
  • Activity: 21 Posts last month
  • Engagement Rate: 8.11%
  • Growth: +0.5%
  • Average Engagement: 168K
  • Posting Habits: Daily at 8 PM

YouTube: Long-Form Storytelling and Vlogs

Evelyn’s YouTube channel, HJEvelyn, serves as a platform for more in-depth content, where her followers can delve deeper into her life. With over 4.2 million subscribers, Evelyn posts various videos, including travel vlogs, lifestyle content, and engaging challenges. Her high-quality videos and authentic storytelling help her connect with her audience on a more personal level. Evelyn’s consistent posting schedule and diverse content format contribute to her strong performance on YouTube.

  • Username: @HJEvelynha
  • Influence Score: 91.9/100
  • Followers: 4.2M
  • Activity: 6.4 Videos/month
  • Engagement Rate: 3.78%
  • Growth: +1.03%
  • Average Engagement: 57.9K
  • Posting Habits: Three times a week at 8 AM

TikTok: The Fast-Paced World of Short-Form Content

TikTok is where Evelyn’s personality truly shines, with her quick-witted humor and engaging content style resonating with her 4 million followers. She posts almost daily, with content that includes relatable skits, beauty tips, and lifestyle snippets. Evelyn’s short-form videos are perfectly suited for TikTok’s fast-paced environment, and her 13.47% engagement rate indicates a high level of interaction from her audience.

  • Username: @hjevelyn
  • Influence Score: 91.5/100
  • Followers: 4M
  • Activity: 7.4 Videos/week
  • Engagement Rate: 13.47%
  • Growth: Stable
  • Average Engagement: 109.2K
  • Posting Habits: Daily at 1 AM

Evelyn Ha's Social Media Influence Summary

Evelyn Ha ranks among the top influencers in the lifestyle and reality TV space, with an authority score of 9,501 points, placing her in the “Social Media Elite” category. Her strong influence scores across Instagram (95.9), YouTube (91.9), and TikTok (91.5) reflect her ability to connect with audiences across different content formats. Ranked #3 in the United States for Lifestyle & Reality TV, Evelyn’s consistent engagement and growing follower base underscore her relevance in the social media landscape.

Content Strategy Analysis

Evelyn’s content strategy is centered around relatability and authenticity. Her approach to sharing everyday moments, travel experiences, and beauty insights creates a sense of accessibility that resonates with her followers. She incorporates collaborations and sponsored content seamlessly into her feed, maintaining her brand’s integrity while delivering value to her audience. Evelyn’s mix of content formats—from short-form TikTok videos to longer YouTube vlogs—allows her to reach a wide range of viewers.

Reachability and Partnerships

Evelyn’s estimated sponsored post cost is $30K, making her reachability very difficult. Despite this, her collaborations with high-profile brands such as Laneige, Kosas, and ULTA indicate her appeal to top-tier companies. Her partnerships are strategically aligned with her lifestyle and beauty focus, enhancing her brand credibility. Evelyn’s selectivity with collaborations contributes to her authenticity, appealing to both her audience and potential brand partners.

Evelyn Ha’s rise to social media prominence reflects her unique ability to connect with audiences through genuine and engaging content. Her strong influence scores and elite status in the lifestyle niche position her as a top creator, offering significant value to brands in the beauty, lifestyle, and travel industries. Evelyn’s continued growth across platforms suggests a promising trajectory as she further develops her brand and expands her reach. Through her relatable content and strategic partnerships, Evelyn Ha continues to inspire and engage her followers, solidifying her status as a powerful voice in the digital world.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.