How to Check Influencer Audience Demographics?

Understanding an influencer’s audience is key before any collaboration. You can use Favikon to view detailed demographic data about an influencer’s audience. Here’s how to interpret the key metrics.

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Check out this video on YouTube to see how it works:

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1. Understanding Audience Demographics

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1. Followers Credibility

This shows how many of their followers are real, mass followers, influencers, or suspicious. A credibility score above 80% generally indicates a trustworthy audience.

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2. Notable Followers

Check if their audience includes recognized or influential accounts. This can reflect real-world relevance and reach.

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3. Audience Reachability

This measures how many people are likely to actually see their content. Lower values (below 1.5k followed accounts per follower) are better because these users are more likely to engage.

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4. Gender and Age Distribution

See if the audience matches the demographic you’re aiming to reach. This includes gender breakdown and age groups.

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5. Location and Language

Review where the majority of their followers are located and what languages they speak. Useful for region-specific campaigns.

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6. Brand and Interest Affinity

Shows what kinds of brands or topics their audience is interested in. Helpful to see if there’s thematic overlap with your campaign.

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7. Audience Lookalikes

Helps identify other creators with similar audience profiles. Useful for expanding reach with influencers who attract the same type of followers.

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To access these metrics, just look up an influencer on Favikon and open their Audience tab. Always review audience data carefully to make informed decisions.

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2. Why Brands Are Interested in Influencer Audience Demographics?

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Knowing an influencer’s audience helps brands:

• Reach the right people: Target audiences more likely to be interested in their product.
• Improve engagement: Work with influencers whose followers match their customer base.
• Maximize ROI: Focus spending on audiences that convert.
• Create relevant content: Tailor messages to audience interests and preferences.
• Ensure brand fit: Avoid working with influencers whose audiences don’t align with their values.
• Customize campaigns: Adapt messages to different audience segments.
• Gain insights: Discover niche markets or opportunities competitors might miss.

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3. How to Analyze & Check Audience Demographics of An Influencer?

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Step 1:

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Navigate to Favikon App.

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Step 2:

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Go to Advanced Search.

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Step 3:

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Search for the influencer/creator or the account you are looking for on the top right "search for a creator" search bar.

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Step 4:

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Scroll down & click on Audience tab on Profile Page. Here you will find the audience demographics of the creator.

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Sign up on Favikon to start analyzing creator audiences.

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Also See 👀:
What is Local Influencer Marketing?‍

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