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Who is Emily Umaña Agudelo aka Emikukis?
Emily Umaña Agudelo, widely recognized as Emikukis, is a Colombian streamer and gaming content creator known for her vibrant digital persona and playful approach to storytelling. With a total reach exceeding 2.6M followers across platforms, she engages Spanish-speaking audiences primarily through Twitch, TikTok, and YouTube.

Emily Umaña Agudelo aka Emikukis: Redefining Gaming Content with Colorful Charm and Audience Connection
Emily Umaña Agudelo, known online as Emikukis, is a Colombian streamer who rose to prominence through Twitch with her anime-themed visuals and gaming-focused humor. She adopted the Emikukis persona to blend playful aesthetics with interactive gaming streams. Her content is shaped by expressive overlays, sound effects, and a high-energy delivery that resonates with Spanish-speaking youth. She currently holds 1.1M followers on Twitch despite minimal activity.
Her presence extends across platforms like Instagram, YouTube, and X, where she maintains strong engagement with a combined reach of over 2.6M followers. Emikukis often appears in colorful avatars and cosplays, frequently using kawaii-style presentation in both photos and videos. She engages fans through memes, short voice clips, and themed reaction content. Her visual identity is consistent across channels, reinforcing her signature digital persona.

Emily’s Instagram posts balance static cosplay images with curated edits referencing video game culture. Her engagement rate of 3.97% is one of the highest among her platforms, reflecting active audience interest in her visual content. She avoids filters in favor of themed lighting and props that align with her character-driven brand. Her posting rhythm is consistent, averaging 12 posts per month.
Beyond entertainment, Emikukis collaborates regularly with creators like PolloFrito and Emet Suki in multi-platform streams. She remains ranked in the Top 1% for Video Games & Streaming in Colombia, currently holding the #18 spot. Her digital presence is built on relatability, inside jokes, and a vibrant community culture. With continued growth, she’s emerging as a leading figure in Latin America’s gaming influencer space.
An Influencer Active on Social Media

Emikukis connects with over 2.6M followers across Twitch, X, Instagram, YouTube, and TikTok, balancing high activity with strong growth in the gaming and entertainment sectors.
Emily Umaña Agudelo’s Social Media Strategy Analysis
Twitch: The Heart of Her Streaming Identity

Twitch is where Emikukis built her core audience, gaining over 1.1M followers despite streaming only once a year. Her past streams featured anime-themed overlays, playful sound effects, and live reactions to viral game moments. The use of expressive VTuber-style visuals helped her stand out in the Colombian gaming space. Even without frequent activity, she gained +4.9K followers last month.
Her Twitch streams were known for integrating cosplay elements with fast-paced gameplay and direct viewer interaction. She often responded in-character or used meme-speak common in Latin American gaming circles. These details created a fan experience that felt niche and community-driven. Her layout emphasized vibrant colors, matching her broader visual branding.

Despite inactivity, her chat and clip sections remain active due to loyal followers revisiting old content. She avoids reusing content from other platforms on Twitch, preserving its exclusivity. This has helped retain its identity as her origin platform. The channel still reflects her early creative style and potential for future revival.
Reactivating Twitch could quickly regain momentum due to her legacy and strong fan attachment. Few creators maintain relevance on Twitch without streaming, but Emikukis does through nostalgia and archived interactions. It’s still the platform most associated with her VTuber identity. That association reinforces her image as a playful, chaotic streamer with deep community roots.
- Username: @emikukis
- Influence Score: –
- Followers: 1.1M
- Activity: Inactive
- Engagement Rate: –
- Growth: +0.46%
- Average Engagement: –
- Posting Habits: Once a year at 7 PM EST
X (formerly Twitter): Real-Time Humor and Cross-Platform Engagement

On X, Emikukis engages with 633.8K followers through a mix of memes, short updates, and gaming commentary. She tweets 6.8 times/week, typically around 5 PM EST, aligning with early-morning online activity in Colombia. Her style here is casual and text-heavy, often filled with in-jokes and emoticons. This makes X her most conversational platform.
Her engagement rate is 0.72%, with tweets averaging 4.6K interactions—primarily replies and retweets. Unlike other creators, she avoids formal threads, preferring short, reactive content that builds on trending game clips or community memes. She frequently retweets fan art or screenshots from her streams. These shares deepen her connection with her fandom.

X is also her go-to space for linking Twitch schedules and YouTube uploads. It serves as her live bulletin board during events like game releases or collabs. While she rarely partners directly with brands on X, she uses it to amplify campaigns run on other platforms. This channel supports visibility without requiring heavy editing or visual assets.
Emikukis uses her username consistently across platforms, helping with discoverability and tag coordination. Her voice on X is distinct—mixing gamer slang, emojis, and culturally specific references that resonate with her Colombian fanbase. Her updates reflect her current mood, keeping the platform unpredictable and authentic.
- Username: @emikukis
- Influence Score: 90.1/100
- Followers: 633.8K
- Activity: 6.8 tweets/week
- Engagement Rate: 0.72%
- Growth: +0.36%
- Average Engagement: 4.6K
- Posting Habits: Everyday at 5 PM EST
Instagram: Static Content with High Visual Appeal

With 500.6K followers, Emikukis uses Instagram to highlight her cosplay looks, gaming aesthetics, and daily moments through stylized photos. She posts around 12 times/month, usually at 3 PM EST, tapping into early Latin American engagement. Her visuals often include anime accessories, soft filters, and pastel lighting. These elements make her grid easily recognizable.
Her engagement rate is a strong 3.97%, with posts receiving an average of 19.9K interactions and 310.3K views. Fans respond most to photos featuring gaming props, kawaii poses, and personalized captions in Spanish. Unlike on TikTok or Twitch, Instagram is more curated—used for building brand image and showcasing visual identity. This platform is her most commercially viable.

She leverages Instagram for soft product placements and partnership tags without disrupting her visual flow. She has not overloaded the feed with sponsored content, which keeps follower trust intact. Occasional polls and Q&A stickers on Stories also fuel interaction. Emikukis favors photoshoots over casual selfies to maintain consistency.
The platform also serves as her collaboration display board, tagging fellow creators like DEDsafo or Capitan Gato. Her captions often include gamer slang or funny Spanish punchlines, further localizing her content. Instagram complements her chaotic energy with polish, showing another side of her digital persona.
- Username: @emikukiss
- Influence Score: 90.3/100
- Followers: 500.6K
- Activity: 12 posts/month
- Engagement Rate: 3.97%
- Growth: +3.27%
- Average Engagement: 19.9K
- Posting Habits: 3 times a week at 3 PM EST
YouTube: Episodic Gaming and Narrative-Driven Clips

Emikukis’ YouTube channel, with 477K subscribers, hosts gameplay highlights, commentary clips, and VTuber-inspired videos. She posts around 4.4 videos/month, following a twice-weekly rhythm at 7 PM EST. Her thumbnails use anime-style expressions, bold fonts, and pink-purple tones. These visuals help unify her brand across platforms.
With an engagement rate of 0.66%, her videos receive about 3.2K likes/comments and 34.8K views on average. She avoids long-form uploads, favoring 6–10 minute clips packed with edits, sound effects, and punchy commentary. Each upload feels like a rapid recap of chaotic gaming sessions. Her voiceovers include soundboard reactions and voice modulation.

Emikukis doesn’t organize content into playlists but keeps a consistent upload style. Most videos focus on game humor or reaction-style content rather than tutorials. She also uploads meme-format videos, remixing her past Twitch clips with TikTok trends. This makes her channel a dynamic extension of her streaming identity.
YouTube works as her episodic archive—ideal for fans who miss live streams but still want high-energy interaction. The platform has room for growth, especially through monetized content and collabs. Her channel balances personality and entertainment without drifting into formulaic content.
- Username: @EmikukisCH
- Influence Score: 80.3/100
- Followers: 477K
- Activity: 4.4 videos/month
- Engagement Rate: 0.66%
- Growth: 0%
- Average Engagement: 3.2K
- Posting Habits: Twice a week at 7 PM EST
Emikukis’ Social Media Influence Summary

With an Influence Score of 8,852 pts, Emikukis ranks among the Top 3 content creators in her category. She holds the #18 spot in Video Games & Streaming in Colombia, placing her in the Top 1%. On Instagram, she’s ranked #211 in Colombia and #12234 globally, reinforcing her visibility in regional influencer markets. These rankings affirm her value as a growing digital force in Latin America.
Learn more about the Favikon Methodology here
Content Strategy: Blending Anime Aesthetics with Gaming Humor Across Every Platform
Emikukis' content strategy is rooted in expressive visuals, gaming humor, and strong fan interaction. Her posting frequency of 23 times/month ensures consistent visibility without overwhelming her audience. She maintains a very safe brand safety rating, cheerful tone, and minimal political content, making her ideal for family-friendly and youth-focused campaigns. Her growth rate of +1.16% shows rising popularity, especially across Instagram and Twitch. Each platform serves a different role: Twitch for legacy engagement, TikTok and X for fan interaction, and YouTube for episodic content. This allows her to diversify her brand without sacrificing consistency.
Reachability and Partnerships

Emikukis is highly reachable across four main platforms, with the strongest interaction happening on Instagram and X, where her visual and conversational styles thrive. She averages 23 posts/month, ensuring brands have frequent opportunities to engage with her audience. Her peak activity hours—3 PM EST to 7 PM EST—align with Colombian and Latin American morning scroll habits. Most of her comments and reposts originate from fans who actively follow gaming and anime trends.

She is most suitable for gaming, anime, and tech-focused campaigns that align with her colorful digital identity. With an engagement rate of 3.97% on Instagram and a growth rate of +3.27%, Emikukis offers both active followers and rising visibility. Her estimated post value ranges from $10K to $40K, making her accessible for mid-size and large collaborations. Her bilingual memes and hyper-stylized posts also appeal to niche, culturally specific fanbases.
Conclusion: A Rising Voice in Latin America's Gaming Scene with Style, Humor, and Heart
Emikukis has proven herself as a standout gaming content creator through expressive visuals, multilingual charm, and fan-first storytelling. Her consistency across Twitch, X, YouTube, and Instagram reflects a smart distribution strategy tailored to her Latin American audience. With top-tier engagement on visual platforms and room to reactivate Twitch, she’s poised for further growth. Brands and fans alike can count on her to deliver both entertainment and impact.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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