Who's Who on Social Media
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Who is Emilly Victória Martins aka Emily Vick?

Emilly Vitória Martins, better known as Emilly Vick, has emerged as one of Brazil's most popular and influential social media content creators. With a strong presence across platforms like TikTok, YouTube, and Instagram, she continues to captivate her audience with her vibrant energy, relatable content, and unique personality.

January 6, 2025
Jeremy Boissinot
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Emilly Vitória Martins: Pioneering Social Media with Energy and Relatability

Emilly Vitória Martins, widely recognized as Emilly Vick, is a Brazilian social media sensation whose charisma and creativity have garnered her a massive following across platforms like TikTok, YouTube, and Instagram. Born and raised in Brazil, Emilly has always had a knack for entertaining and connecting with others, which is reflected in her vibrant and relatable content. From an early age, she demonstrated a passion for storytelling and humor, skills that have become the backbone of her career as a digital content creator. Today, she is celebrated for her ability to make people laugh, inspire, and feel connected through her highly engaging posts.

Her rise to fame can be attributed to her versatile content that resonates with a wide audience, blending pranks, lifestyle updates, challenges, and collaborations with other influencers. Emilly’s approach to content creation reflects a deep understanding of her audience’s preferences, as she tailors her videos to reflect trends while incorporating her unique personality. Her authenticity shines through her daily vlogs, where she opens up about her personal life, creating a sense of intimacy with her fans. As a result, she has built a loyal fanbase that sees her as more than just a creator – she is a friend and a source of joy.

Dream Big: Emilly Vick Inspires at Universal Studios Florida (Source: emillyvickof, Instagram, July 2024)

One of Emilly’s defining traits is her ability to connect with her audience across multiple demographics. Whether she’s posting a hilarious TikTok challenge, a heartfelt Instagram story, or an intricately produced YouTube video, her content has universal appeal. Her knack for collaboration with fellow influencers has not only expanded her reach but also helped her foster a sense of community among her followers. Her charismatic personality and down-to-earth nature make her a relatable figure in a space often dominated by unattainable perfection.

Beyond the numbers and stats, Emilly represents the modern creator who balances creativity, consistency, and relatability. She uses her platform not only for entertainment but also to inspire her followers to embrace positivity and authenticity in their own lives. As a trailblazer in the Brazilian digital space, she is proof that combining passion with purpose can lead to monumental success. With her ever-growing influence, Emilly is poised to continue dominating the social media landscape for years to come.

An Influencer Active on Social Media

Emilly's combined following across Instagram, TikTok, and YouTube totals over 51 million followers, making her a powerhouse in the social media ecosystem. Her consistent growth and high engagement rates attest to her ability to stay relevant and keep her audience entertained.

Emilly Victória Martins' Social Media Strategy Analysis

YouTube: The Primary Platform for Long-Form Content

Emilly Vick’s YouTube channel is the cornerstone of her social media empire, boasting over 21.9 million subscribers. Her content on this platform focuses on long-form entertainment, with an emphasis on pranks, challenges, and collaborations. She uses YouTube to create immersive experiences for her fans, often crafting stories and scenarios that captivate viewers for several minutes. This strategy allows her to deepen her connection with her audience and stand out in the highly competitive space of Brazilian YouTube creators.

A key element of her YouTube success is her ability to balance humor and relatability. Her prank videos, which often feature her friends and fellow creators, evoke laughter while also portraying real-life situations that resonate with her fans. This balance ensures that her videos remain entertaining yet grounded, appealing to both younger audiences and adults who appreciate her creativity and wit. Her ability to generate millions of views consistently proves her understanding of the platform’s algorithm and audience preferences.

Additionally, Emilly leverages YouTube Shorts, tapping into the platform’s push for short-form content. These bite-sized videos allow her to remain visible on the platform, even when she’s not uploading long-form videos. By combining both short and long-form strategies, she ensures that her content reaches a wide range of viewers with varying consumption habits. This adaptability has been a major factor in her sustained growth and engagement on YouTube.

Her posting schedule of 29.9 videos per month highlights her dedication to providing regular content for her followers. By posting daily at 8 PM, she has cultivated a habit among her audience to anticipate her uploads, maximizing views and engagement. Her meticulous consistency and ability to deliver high-quality, entertaining content make her one of Brazil’s top YouTubers, solidifying her influence across the platform.

  • Username: @emillyvickof
  • Influence Score: 95.1/100
  • Followers: 21.9M
  • Activity: 29.9 videos/month
  • Engagement Rate: 0.31%
  • Growth: +4.09% in the last 30 days
  • Average Engagement: 67.8K likes/comments per video
  • Posting Habits: Daily at 8 PM EST

TikTok: Short-Form Creativity at Its Best

Emilly’s TikTok presence is a masterclass in short-form storytelling and creativity. With over 21.3 million followers, she has become a prominent figure on the platform, known for her high-energy videos and ability to tap into viral trends. TikTok serves as a playground for her creativity, where she experiments with humor, relatable content, and cultural references. Her videos not only entertain but also encourage her audience to participate in the trends she sets or engages with.

One of Emilly’s strengths on TikTok is her ability to adapt quickly to trends, ensuring her content stays fresh and relevant. She regularly posts comedic skits, reaction videos, and challenges that reflect the latest trends on the platform, often adding her own twist to make them unique. This knack for innovation keeps her audience engaged and draws in new followers who appreciate her original takes on popular formats.

In addition to trends, Emilly uses TikTok to provide her followers with authentic glimpses into her life. Whether it’s a behind-the-scenes look at her collaborations or candid moments from her day, these videos allow her fans to connect with her on a more personal level. This relatability helps her build a strong sense of community on TikTok, where her audience feels like they’re part of her journey.

Her posting schedule of three times a week at 10 AM ensures that her audience can count on regular updates, maintaining her visibility and relevance. By strategically timing her posts for peak engagement periods, she maximizes her reach and strengthens her position as a leading content creator on TikTok. Her ability to balance creativity, consistency, and engagement makes her one of the platform’s most successful influencers.

  • Username: @emillyvickof
  • Influence Score: 96.1/100
  • Followers: 21.3M
  • Activity: 2.9 videos/week
  • Engagement Rate: 0.99%
  • Growth: +1.22% in the last 30 days
  • Average Engagement: 211.8K likes/comments per video
  • Posting Habits: 3 times a week at 10 AM EST

Instagram: Visual Storytelling and Personal Connection

Instagram is Emilly’s platform for visual storytelling, where she connects with her 8.8 million followers through a mix of personal posts, reels, and professional updates. Her strategy revolves around using Instagram as a window into her life, offering her audience an intimate look at both her personal and professional journey. With an influence score of 96.9/100, her presence on Instagram is both impactful and engaging.

One of the key features of Emilly’s Instagram strategy is her use of reels to drive engagement. These short, high-quality videos often showcase trending challenges, snippets of her daily life, or collaborations with other creators. By leveraging reels, she ensures that her content reaches a broader audience, tapping into Instagram’s algorithm that prioritizes short-form video content. This strategy has proven highly effective in maintaining her growth on the platform.

In addition to reels, Emilly uses Instagram to foster a deeper connection with her followers through her posts and stories. Whether she’s sharing candid moments, heartfelt captions, or interactive polls, she actively engages with her audience, making them feel valued and included. Her ability to blend professional branding with personal relatability makes her content versatile and appealing to a wide demographic.

Her posting habits three times a week at 11 AM are carefully designed to align with her audience’s online activity. By posting at night, she maximizes visibility and engagement, ensuring her content remains relevant in a fast-moving platform like Instagram. This thoughtful approach to her posting schedule, combined with her diverse content strategy, cements her status as a top influencer on Instagram.

  • Username: @emillyvickof
  • Influence Score: 96.9/100
  • Followers: 8.8M
  • Activity: 13 posts/month
  • Engagement Rate: 2.32%
  • Growth: +1.56% in the last 30 days
  • Average Engagement: 205K likes/comments per post
  • Posting Habits: 3 times a week at 11 AM EST

Emily Victoria Martins' Social Media Influence Summary

With a Favikon Authority Score of 9,764, Emilly ranks among the elite social media influencers in Brazil. She is currently ranked #1 in Pranks & Challenges in Brazil #91 on Instagram Brazil. These rankings highlight her dominance in her niche, particularly in engaging young audiences through humor and challenges.

Content Strategy: Crafting Relatability and Humor Across Platforms

Emilly’s content strategy revolves around relatability and humor, making her highly approachable to her followers. Her ability to integrate trending topics with her unique flair keeps her content fresh and appealing. She leverages collaborations to broaden her audience while maintaining consistency in her branding. Her cross-platform strategy ensures that she maximizes reach and engagement. By diversifying her content—ranging from YouTube shorts to Instagram reels she remains relevant across different demographics.

Reachability and Partnerships

Emilly Vitória Martins, with an estimated sponsored post cost of $50K, is a premium and highly sought-after influencer. Her "Very Difficult" reachability score reflects her exclusivity, indicating that brands must navigate a competitive landscape to secure partnerships with her. This exclusivity is a testament to her value in the influencer marketing industry, as her campaigns consistently deliver impactful results. Despite being challenging to collaborate with, Emilly ensures that her partnerships align with her personal brand and resonate with her audience.

Her selective approach to partnerships allows her to maintain authenticity, a key factor in her success as a content creator. Emilly carefully chooses brands that align with her niche and values, ensuring that her endorsements feel natural and genuine. This authenticity is critical in maintaining the trust of her audience, as followers are more likely to engage with sponsored content that feels true to the creator’s personality. By focusing on quality over quantity, Emilly enhances her credibility and the effectiveness of her collaborations.

An overview of Emily Victoria Martins’ top influential connections across key industries. (Source: Favikon)

Emilly’s influence spans multiple industries, making her an ideal partner for brands in lifestyle, fashion, beauty, and entertainment sectors. Her ability to blend product promotions seamlessly into her content ensures that her sponsorships feel organic rather than intrusive. Brands benefit from her high engagement rates and her ability to create buzz around their campaigns, whether through a humorous TikTok, a vibrant Instagram reel, or an engaging YouTube video. This multi-platform reach maximizes the visibility and impact of her partnerships.

Additionally, Emilly’s loyal fanbase and high engagement provide an excellent return on investment for brands. Her followers trust her recommendations, making her collaborations highly effective in driving sales and brand awareness. While her exclusivity may make her less accessible to smaller brands, those that secure her partnership gain access to a vast and engaged audience. Emilly’s reachability strategy reflects her position as a premium influencer who delivers substantial value to the brands she works with.

Conclusion: Redefining Influence with Authenticity, Creativity, and Connection

Emilly Vitória Martins has successfully built a digital empire through her authenticity, creativity, and consistent engagement. Her ability to adapt and thrive on multiple platforms sets her apart in a competitive landscape. Whether it's through entertaining challenges, personal vlogs, or brand collaborations, Emilly’s influence is undeniable and continues to grow, making her one of the most sought-after content creators in Brazil.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.