Who is Denisse Zúñiga?

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Denis Zúñiga: Merging Fashion and Fear with Viral Storytelling

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Denis Zúñiga is a Mexican influencer and passionate storyteller who has carved a unique space in the digital world. With a presence across 3 platforms, she captivates viewers by blending emotional family content with suspense-driven adventures. Her vibrant personality and bold style give each video a memorable edge. Denis consistently delivers engaging content for over 4M followers.

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At the core of Denis’s brand is her love for spooky stories and edgy fashion, making her collaborations dynamic and immersive. She has tagged Fashion Nova more than 15 times, showcasing her reliability as a brand partner. Whether filming in haunted spots or dressing up for fashion shoots, Denis brings authenticity. Her visual storytelling shines through on both TikTok and YouTube.

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Her videos often reach thousands, but what sets her apart is the balance between humor and horror. She creates dramatic suspense, often set in abandoned buildings, giving her content a cinematic feel. On YouTube alone, she has 1.7M followers tuning into her creepy-yet-compelling uploads. With each post, Denis builds a deeper bond with her audience.

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Denis’s approachable tone and family-oriented themes make her a standout creator in the Latin American space. Despite a slight dip in recent growth, her influence score remains strong at 8,564 points. She ranks in the Top 2% worldwide among travel bloggers. Through style, storytelling, and suspense, Denis continues to evolve as a multi-faceted digital force.

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An Influencer Active on Social Media

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Denis Zúñiga maintains a strong multi-platform presence with a combined reach of over 4.1M followers across TikTok, Instagram, and YouTube, engaging audiences through horror storytelling and fashion content.

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Denisse Zúñiga's Social Media Strategy Analysis

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YouTube Strategy – Horror Meets Fashion Storytelling

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Denis’s YouTube presence thrives on chilling narratives and stylish branding. Her most viral videos revolve around haunted Airbnbs, cemeteries, and creepy hotels. With over 1.7M followers, she crafts a cinematic experience for her niche.

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The strategy combines eerie settings, gripping titles, emotional reactions, and sharp thumbnails. Every element is tailored to spark curiosity and engagement. Her average engagement is 521 with views topping 6.4K monthly. Posts often feel like mini horror films.

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Brand visibility is amplified through her consistent collaborations with Fashion Nova and SHEGLAM. Sponsored videos are infused with playful suspense, giving products screen time without feeling forced. With 2 uploads/month, she maintains freshness without oversaturation. The pacing fits her spooky theme.

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Her storytelling uses emotions, unexpected twists, creative titles, and cliffhanger endings. Every clip invites viewers to comment or request a part 2, boosting interaction. With a focus on narrative-driven content, her strategy aligns perfectly with YouTube's algorithm. She keeps her audience wanting more.

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• ‍Username: @DenisZunigaOficial
• Influence Score: 58.1/100‍
• Followers: 1.7M‍
• Activity: 1.6 videos/month‍
• Engagement Rate: 0.03%‍
• Growth (30 days): 0%‍
• Average Engagement: 521‍
• Posting Habits: Twice a month at 8 PM EST

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TikTok Strategy – Relatable Vibes and Spooky Fun

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On TikTok, Denis merges scary themes with comedic moments, giving each video a casual and relatable feel. With 1.2M followers, her content leans on visual humor and fashion transitions. Her average engagement hits 2.6K, while views reach 25.2K.

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Her strategy thrives on viral challenges, storytelling hooks, behind-the-scenes reactions, and family skits. This mix keeps the tone light while maintaining her spooky niche. She uploads 1.5 videos/week, offering consistency. Even without strong growth, momentum stays alive.

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Fashion remains a pillar, with sponsored mentions of Fashion Nova and SHEIN peppered through natural dialogue. Her branded videos avoid the hard-sell approach, favoring subtle inclusion. With an influence score of 80.2/100, her credibility remains intact. TikTok remains her real-time playground.

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She leverages trending sounds, authentic expressions, clever filters, and multi-character scripts. By humanizing horror themes, she attracts both thrill-seekers and fashion lovers. This strategy maintains relevance within the Top 11% worldwide in TikTok creators. Her spooky chic style is always on-brand.

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• ‍Username: @deniss.zuniga
• Influence Score: 80.2/100‍
• Followers: 1.2M‍
• ‍‍Activity: 1.5 videos/week‍
• Engagement Rate: 0.22%‍
• Growth (30 days): 0%‍
• Average Engagement: 2.6K‍
• Posting Habits: Once a week at 6 PM EST

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Instagram Strategy – Outfit Highlights & Emotional Moments

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Denis uses Instagram as her personal diary of fashion, family, and emotional milestones. With 1.2M followers, her strategy emphasizes lifestyle imagery and engaging captions. Each post averages 1.5K engagements and 97.3K views.

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She shares polished reels, relatable posts, heartfelt anniversaries, and travel vlogs. Her approach is clean, visual-first, and sentimentally charged. Brand alignment with Fashion Nova is a standout, with regular tags and outfit callouts. Her activity is around 7 posts/month.

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While the platform’s growth has declined slightly by -0.38%, her content retains high-quality storytelling and community warmth. Emotional moments, such as family trips or tributes, make her relatable. Her influence score of 76.9/100 reflects strong performance. Instagram highlights her as a fashion-forward empath.

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Denis’s visual strategy relies on coordinated outfits, cozy settings, raw captions, and bright filters. She encourages interaction through questions and uplifting messages. Positioned in the Top 25% travel creators, she still commands influence. Her feed is both aspirational and grounded.

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• ‍Username: @deniszunigaoficial‍
• Influence Score: 76.9/100‍
• Followers: 1.2M‍
• Activity: 7 posts/month‍
• Engagement Rate: 0.13%‍
• Growth (30 days): -0.38%‍
• Average Engagement: 1.5K‍
• Posting Habits: Twice a week at 2 PM EST

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Denisse Zúñiga's Social Media Influence Summary

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Denis Zúñiga holds an overall Influence Score of 3 with 8,564 points, placing her in the Top 3% of Travel Bloggers in Mexico and the Top 2% worldwide. She also holds a strong position in TikTok Mexico, ranking in the Top 16%, with room to grow globally as her platform engagement expands.

Learn more about the Favikon Methodology here

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Content Strategy: Merging Horror Vibes with Fashion-Forward Storytelling

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Denis Zúñiga’s content strategy is characterized by her unique blend of fashion, horror, and family. While many creators focus on one core theme, Denis successfully intertwines these three, creating multidimensional storytelling that appeals to a broad demographic. Each post is designed to emotionally engage, entertain, or inspire.

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Reachability and Partnerships

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Denis’s email contact is prominently shared in her X profile, making brand communication direct and accessible. With 14.3K followers on the platform, she remains available for inquiries. Her inbox is professionally managed, ensuring quick replies. This transparency builds trust with brands.

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Her Instagram profile includes visible tags to Fashion Nova and SHEGLAM, signaling brand availability. With 1.2M followers, she consistently posts sponsored content. Brands can gauge performance through average views of 97.3K. This reach makes her ideal for partnerships.

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On YouTube, Denis integrates brand mentions organically into her horror-themed videos. With 1.7M followers and 2 posts/month, each clip becomes a branded storytelling opportunity. Campaign visibility benefits from high watch time and retention. This enhances her influencer value.

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Denis ranks in the Top 3% of travel bloggers in Mexico, highlighting market relevance. With an influence score of 8,564 points, she ranks well for partnerships. Her active collaborations with Fashion Nova and SHEGLAM prove her partnership potential. Brands gain strong ROI through her reach.

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Conclusion: Spooky, Stylish, and Strategic

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Denis Zúñiga isn't your average lifestyle creator—she’s a storyteller, trendsetter, and thrill-seeker. With her hybrid content style, growing community, and multiple brand collaborations, she represents a powerful force in the Latin American influencer space. Whether she’s crafting eerie narratives on YouTube or showcasing outfits on TikTok, Denis captivates audiences with flair and authenticity.

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View the AI-powered profile

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