Who's Who on Social Media
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Who is Denisse Goldfarb?

Everyone recognizes Denisse Goldfarb as a prominent expert in human resources, leadership, and workplace well-being, but have you considered how she strategically uses social media to expand her influence? Across platforms like LinkedIn, Instagram, and YouTube, Denisse shares valuable insights on the future of work, cultural transformation, and inclusive leadership, engaging professionals and leaders globally. Discover how her thoughtful content has made her a respected figure in the business and HR world.

October 23, 2024
Natália Duarte
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Denisse Goldfarb is an international speaker and the CEO of The People Future, with over 20 years of experience as a C-suite Human Resources executive. She has worked with top companies, including Fortune 500 and Forbes Global 2000 organizations, in various industries.

An HR Leader Active on Social Media

Denisse Goldfarb has a multi-platform presence, with LinkedIn being her strongest platform, followed by Instagram, YouTube, and X (formerly Twitter).

Each platform serves as a different stage for Denisse Goldfarb's expertise in human resources, leadership, and workplace well-being, allowing her to engage a diverse audience of HR professionals, business leaders, and executives. Whether she’s discussing the future of work, sharing insights on cultural transformation, or advocating for diversity and inclusion, Denisse’s content consistently resonates with individuals passionate about leadership development and creating inclusive work environments. Her approach across platforms ensures that her message reaches both those within the HR space and a broader audience interested in building better workplace cultures.

LinkedIn: HR Leadership and Workplace Transformation Insights with an Educational Edge

LinkedIn is Denisse’s most impactful platform. She uses it to share insights on HR trends, workplace well-being, and leadership development. Her consistent posting schedule and focus on relevant topics ensure a steady growth in followers, though her engagement rate could be improved. LinkedIn is where she reaches a professional audience, sharing her thought leadership and experiences from her extensive career.

Username: @denissegoldfarb

Influence Score: 84.5/100

Followers: 54.6K

Activity: 9 posts last month

Engagement Rate: 0.32%

Growth: +1.36% (+715 followers in 30 days)

Average Engagement: 175 interactions per post

Posting Habits: 3 times a week at 2 PM

Instagram: Workplace Well-Being and Relatable Leadership Insights

Denisse’s Instagram strategy focuses on visual content, particularly around personal and professional development. She shares updates from events, leadership tips, and behind-the-scenes glimpses of her work, often targeting a more casual, everyday audience. Her engagement rate is strong, showing that her audience is highly engaged with her content, which is designed to be both informative and approachable.

Username: @denisse_goldfarb

Influence Score: 59.5/100

Followers: 4.3K

Activity: 11 posts this month

Engagement Rate: 2.35%

Growth: +6.18% (+225 followers in 30 days)

Average Engagement: 100 interactions per post

Posting Habits: Daily at 8 PM

YouTube: In-Depth HR Insights and Leadership Discussions

Denisse's YouTube presence is more focused on in-depth videos discussing HR topics, leadership advice, and event highlights. However, her low engagement and slower growth indicate that she could benefit from more consistent posting and promoting her content to drive more interaction on this platform.

Username: @denisse_goldfarb

Influence Score: 25.6/100

Followers: 219

Activity: 3.1 videos per month

Engagement Rate: 1.14%

Growth: +3.36% (+6 subscribers in 30 days)

Average Engagement: 3 interactions per video

Posting Habits: 1 video per month

X (Twitter): Quick Insights and Leadership Commentary

Denisse’s presence on X has been inactive for several months, leading to low engagement and growth. While she has a small following, her influence on this platform has waned due to inactivity. Restarting her engagement with regular posts could potentially revitalize this channel.

Username: @denissegoldfarb

Influence Score: 8.4/100

Followers: 33.4K648

Activity: No new posts in the last 6 months

Engagement Rate: 0.38%

Growth: +0.31% (+2 followers in 30 days)

Average Engagement: 2 interactions per tweet

Posting Habits: Inactive

Denisse Goldfarb’s Social Media Influence

Denisse Goldfarb’s Favikon Authority Score totals 7,083 points, placing her as a notable presence on social media. She ranks within the Top 2% of LinkedIn influencers in Chile, and within the Top 4% for the careers and office niche in her country. Her influence on LinkedIn is where she shines the most, although she has room for growth across other platforms, particularly YouTube and X.

Content Strategy

Denisse’s content strategy revolves around her deep expertise in HR, leadership, and workplace well-being. She frequently posts about the future of work, cultural transformation, and diversity and inclusion, which are central themes in her career. LinkedIn serves as her main platform for professional insights, where she shares thought leadership and updates from her public speaking engagements and events.

On Instagram, Denisse takes a more personal approach, mixing leadership tips with highlights from her daily work life. She often posts behind-the-scenes content from conferences and workshops, offering her followers a glimpse into her professional activities in a more relaxed and visual format.

YouTube, while still in development, provides a platform for longer-form content, where Denisse shares in-depth discussions on HR and leadership topics. Her low posting frequency on X suggests that this platform is currently not a priority in her content strategy.

Denisse Goldfarb has established herself as a thought leader in HR and workplace well-being, particularly through her presence on LinkedIn. While she is also growing on Instagram, her potential on platforms like YouTube and X remains underdeveloped. By focusing on consistency and leveraging her strengths across different channels, Denisse can further increase her influence and continue sharing her valuable insights with a growing global audience.

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About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.