Who's Who on Social Media
5 min to read

Who is Dakota Schuetz?

Dakota Schuetz, also known as “Kota,” is a four-time world champion in scooter riding, an entrepreneur, and an artist. His online presence revolves around extreme sports, artistic ventures, and business initiatives.

March 13, 2025
Jeremy Boissinot
See AI-Powered Profile ✨

Dakota Schuetz: The Scooter Champion and Entrepreneur with a Creative Edge

Dakota Schuetz is a world champion scooter rider, an entrepreneur, and an artist known for pushing the limits of freestyle scootering. He has won 4 world championship titles, solidifying his status as one of the greatest athletes in the sport. His dedication to extreme sports started at a young age, leading him to dominate international competitions. Through his journey, he has inspired thousands of young riders to pursue their passion for scootering.

Beyond his achievements in sports, Dakota has expanded into business, exploring opportunities beyond the skate park. He has collaborated with brands, launched his own ventures, and even opened a café in China. His entrepreneurial mindset allows him to merge his love for action sports with innovative projects. Whether it's designing products or engaging in brand partnerships, he continues to make an impact beyond competitions.

Kota Café: Dakota Schuetz’s Bold Move into Business and Lifestyle in China (Source: @kota, Instagram, June 2023)

Dakota is also a creative artist, showcasing his passion for abstract and modern design. His artwork reflects his personality—bold, dynamic, and constantly evolving. He shares his creations through social media, engaging with fans who admire his unique style. His ability to balance sports, business, and creativity makes him a standout figure in the digital space.

With a strong presence on social media, Dakota connects with a global audience interested in extreme sports, lifestyle, and art. He has amassed 499K followers on Instagram, sharing moments from his travels, competitions, and artistic pursuits. His influence extends to YouTube and other platforms, where he showcases his scootering skills and personal projects. Through his engaging content, he continues to inspire and entertain his audience worldwide.

An Influencer Active on Social Media

With a presence on Instagram, YouTube, and X (formerly Twitter), Dakota Schuetz has built an engaged community of fans. Instagram is his strongest platform, followed by YouTube, though his activity level varies across networks. His influence extends to the extreme sports community and beyond, attracting followers from both scootering and art circles.

Dakota's Social Media Strategy Analysis

Instagram: The Core of His Online Presence

Dakota Schuetz’s Instagram is his most active and influential platform, boasting 499K followers. His content includes high-quality visuals of scootering tricks, personal travels, and collaborations with brands. He maintains a professional yet approachable presence, sharing updates about his career and artistic projects. While his engagement rate is 0.01%, his niche audience keeps his influence relevant in extreme sports.

Despite his strong follower count, his engagement is lower than expected for an athlete of his stature. This could be attributed to his posting frequency, which is only 3 times per month. His audience remains loyal, but a more consistent and interactive approach could boost visibility. Using Instagram Stories, reels, and live sessions might increase fan interaction and overall reach.

Dakota’s content strategy is balanced between sports, entrepreneurship, and art. His scootering videos showcase world-class skills, while his business ventures add depth to his profile. He also highlights abstract artwork, attracting a different segment of his audience. This mix allows him to maintain a unique online identity beyond just being an athlete.

Brand partnerships are a key part of his Instagram presence, with collaborations like Mavimatt and Pure Electric Scooters. These partnerships align with his interests in sports, lifestyle, and design, making his endorsements feel authentic. His estimated post price ranges from $375 - $750, making him a viable option for targeted influencer marketing. As he refines his strategy, his influence in the niche could grow even further.

  • Username: @kota
  • Influence Score: 53.3/100
  • Followers: 499K
  • Activity: 3 posts/month
  • Engagement Rate: 0.01%
  • Growth: 0%
  • Average Engagement: 31
  • Posting Habits: Once a week at 11 AM EST

YouTube: A Dormant Yet Significant Presence

Dakota Schuetz’s YouTube channel has 248K subscribers, making it a significant part of his digital footprint. In the past, he posted high-energy scootering videos, competition highlights, and behind-the-scenes content. However, his channel has been inactive for the past 6 months, resulting in no recent engagement. This inactivity has led to a 0% growth rate, limiting his potential influence on the platform.

Despite the inactivity, his videos still serve as a resource for fans and aspiring riders. His past uploads showcase world-class tricks and competitions, keeping him relevant in the action sports space. If he were to restart posting, he could tap into his loyal audience and attract new viewers. YouTube remains a valuable asset for long-form content that complements his Instagram presence.

  • Username: @DakotaSchuetz1996
  • Influence Score: 19.7/100
  • Followers: 248K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Views: 0
  • Posting Habits: Once a year at 7 PM EST

X (Twitter): Minimal Activity and Low Engagement

Dakota Schuetz’s X account has 17.8K followers, but his presence on the platform is minimal. His last activity was 2 months ago, and he has not been consistently posting content. With 0 tweets per week, his engagement is non-existent, leading to a 0% growth rate. While Twitter could be a great tool for direct communication, it is currently an underutilized asset for him.

His content on X mainly consists of occasional updates related to his career and projects. However, the lack of consistent interaction makes it difficult to build an engaged audience. Unlike Instagram and YouTube, Twitter requires real-time engagement, which does not align with his current strategy. Without regular tweets, his presence remains inactive compared to other social platforms.

To improve his Twitter engagement, Dakota could leverage quick updates, behind-the-scenes moments, and direct fan interactions. Engaging in sports conversations, retweeting industry news, and posting short clips could add value to his profile. Twitter Spaces could also help him connect with fans and industry professionals in real-time. Implementing a structured approach could revive his relevance on the platform.

For brand partnerships, X does not offer much value due to his low engagement. Sponsors looking for visibility would likely prefer his Instagram or YouTube instead. However, if Dakota were to actively use the platform, he could create a unique niche within action sports conversations. Until then, Twitter remains his least effective social media tool.

  • Username: @dakotaschuetz
  • Influence Score: 12.4/100
  • Followers: 17.8K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 3 PM EST

Dakota Schuetz's Social Media Influence Summary

With an overall Favikon Influence Score of 7/10, Dakota Schuetz has a notable online presence, especially in the scootering and extreme sports communities. His ranking places him in the top 5% of Instagram users in the U.S. for cycling and biking, while worldwide, he is in the top 21% for cycling and biking influencers.

Learn more about the Favikon Methodology here

Content Strategy: Action Sports and Art

Dakota Schuetz’s content strategy revolves around scootering, entrepreneurship, and art and creativity. As a four-time world champion, he shares professional tricks, competitions, and personal riding moments, while his business ventures, including a café in China and collaborations with brands like Mavimatt and Pure Electric Scooters, showcase his entrepreneurial side. His casual and engaging content, often featuring his abstract art, makes him a strong candidate for sponsorships in sports, lifestyle, and creative industries.

Reachability and Partnerships

Dakota Schuetz is open to brand collaborations, particularly those related to extreme sports, lifestyle, and art. His partnerships with Mavimatt, Pure Electric Scooters, and MVST show his alignment with innovative and high-quality products. With an estimated post price of $375 - $750, he offers a reasonable range for brands looking to target his niche audience. While his engagement rate is low, his presence in the action sports industry ensures credibility.

His audience consists of scooter enthusiasts, athletes, and creative individuals, making him ideal for targeted campaigns. He is particularly influential in the United States, where most of his followers are based. Despite his broad reach, he maintains a selective approach to partnerships, ensuring they align with his personal brand. Companies that prioritize authenticity and quality are more likely to gain his endorsement.

An overview of Dakota’s top influential connections across key industries. (Source: Favikon)

Dakota’s social media activity is moderate, with Instagram being his strongest platform, posting 3 times per month. While he has significant YouTube and X followings, his inactivity on those platforms limits his reach. Brands seeking a more engaged audience may prefer Instagram partnerships over other networks. However, if he revitalizes his YouTube presence, he could unlock new sponsorship opportunities.

For businesses, Dakota offers a unique mix of sports, creativity, and entrepreneurship, making him an adaptable ambassador. His connections with industry professionals and past brand collaborations reinforce his reliability as an influencer. He is most likely to accept partnerships that align with his values and interests, ensuring authentic endorsements. With the right strategy, brands can leverage his credibility to engage with a niche but dedicated audience.

Conclusion: A Multi-Talented Creator with a Niche Influence

Dakota Schuetz is more than just a world champion scooter rider. His blend of sports, business, and creativity makes him a unique online figure. While his engagement on Instagram is low, his presence in the extreme sports and creative fields gives him a niche audience that is valuable for the right brands.

View the AI-powered profile

You might also find interesting:

✨ Devin Caherly - Complete Social Media Analysis

✨ Pat D Lucky - Complete Social Media Analysis

✨ ZephPlayz - Complete Social Media Analysis

Country of author
Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.