Who's Who on Social Media
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Who is Nicolas Gomes?

Nicolas Gomes has quickly risen to prominence in Brazil’s digital scene through his engaging and cheerful content. With a focus on humor, interactive challenges, and relatable skits, Nicolas has captured the hearts of a broad audience across YouTube, TikTok, and Instagram.

April 28, 2025
Justine Castany
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Nicolas Gomes: Spreading Joy through Relatable Entertainment

Nicolas Gomes launched his content journey by creating light-hearted YouTube videos focused on entertaining Brazilian youth. His mission, clearly stated across his platforms, is “to bring joy,” a message that defines both his tone and publishing strategy. Early in his career, Nicolas captured attention with humorous challenges, story-driven skits, and casual, audience-inclusive moments. His approachable style quickly differentiated him from other rising creators.

On YouTube, Nicolas built a loyal base through consistently fun and family-safe content, often including viewer participation like polls and video shoutouts. His authenticity and straightforward humor attracted collaborations with brands such as MultiKids, reinforcing his position as a youth and family-friendly creator. Over time, his videos transitioned to focus even more on interaction and challenges, increasing his community engagement without compromising content quality.

Nicolas Gomes Celebrates a Major Milestone: 2 Million Subscribers with Gratitude and Joy (Source: @nicolasgommes, Instagram, July 2019)

Nicolas’s TikTok presence initially mirrored his YouTube energy, using short, vibrant skits that amplified his cheerful brand image. Though inactive now, his earlier TikTok videos helped bridge younger audiences into his broader content ecosystem. His ability to distill happiness into quick, relatable clips made him a recognizable figure among Brazilian teens. Despite pausing uploads, his TikTok footprint still supports his recognition across platforms.

On Instagram, Nicolas shifted into a more personal space, sharing glimpses of his life while maintaining his playful tone. He leverages Instagram Stories and posts to celebrate milestones, community moments, and occasional branded content in an organic way. His steady follower growth on the platform reflects how audiences appreciate his low-pressure, cheerful updates. Instagram now serves as a complementary pillar to his core video content, enriching his connection with fans.

An Influencer Active on Social Media

Nicolas Gomes maintains a strong multi-platform presence across YouTube, Instagram, and TikTok, targeting youth audiences in Brazil with humorous, interactive entertainment.

Nicolas’ Social Media Strategy Analysis

YouTube: The Heart of His Storytelling

Nicolas Gomes’s YouTube channel (@NicolasGomes) is the cornerstone of his content career, boasting 7.2M subscribers. His uploads are characterized by interactive challenges, light-hearted pranks, and joyful storytelling aimed at a wide Brazilian audience. He posts about 10.4 videos monthly, keeping activity levels strong with consistent humor-driven ideas. His videos often feature colorful thumbnails and simple titles, maintaining an accessible and youthful visual identity.

Nicolas’s posting schedule focuses on early mornings (around 7 PM EST), tapping into Brazilian school and leisure timeframes for maximum views. His engagement rate on YouTube, while lower at 0.03%, reflects high-volume content built for reach rather than deep interaction. Despite this, his videos consistently average 78.1K views, indicating a broad but passive audience accustomed to his fast-paced entertainment style. The steady growth rate (+0.21%) reinforces his relevance among younger viewers.

He frequently invites viewers to participate through polls, Q&As, or open-ended video prompts, creating a loop of interaction without heavy reliance on comment sections. This strategy has successfully made his audience feel involved without burdening them with complex call-to-actions. His collaborations with toy and youth brands like MultiKids align naturally with the playful atmosphere he curates. Sponsored integrations are subtly woven into his story-driven video formats.

Visually, Nicolas maintains a bright, approachable aesthetic across thumbnails, favoring natural daylight shots and candid expressions. His editing style leans into simple cuts and energetic music, favoring tempo over cinematic complexity. This choice makes his videos easy to consume even on mobile-first platforms. Over time, Nicolas has fine-tuned his YouTube presence to be synonymous with accessible, cheerful, and highly watchable entertainment for Brazilian youth.

  • Username: @NicolasGomes
  • Influence Score: 89.3/100
  • Followers: 7.2M
  • Activity: 10.4 videos/month
  • Engagement Rate: 0.03%
  • Growth (30 days): +0.21%
  • Average Engagement: 2K
  • Posting Habits: Twice a week at 7 PM EST

TikTok: A Dormant But Memorable Footprint

Nicolas Gomes’s TikTok (@nicolasgommes) once played a significant role in expanding his comedic brand beyond YouTube. With 4M followers, he gained traction by posting short, playful videos, often featuring trending sounds customized with personal anecdotes or light pranks. However, the account has been inactive for over a year, recording 0% engagement and growth. TikTok now remains a dormant but visible part of his digital footprint.

The format of Nicolas’s TikTok content heavily mirrored his YouTube vibe but compressed it into quick jokes and relatable everyday humor. His most popular uploads usually centered around school life, sibling interactions, and playful exaggerations relatable to Brazilian teens. By keeping his skits direct and punchy, he managed to build quick follower loyalty without overcomplicating production. Even today, past viral clips contribute to his multi-platform recognition.

  • Username: @nicolasgommes
  • Influence Score: 12.9/100
  • Followers: 4M
  • Activity: 0 videos/week
  • Engagement Rate: 0%
  • Growth (30 days): 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 10 AM EST

Instagram: Sustained Growth Through Relatability

Nicolas Gomes’s Instagram (@nicolasgommes) operates as his most personal-facing platform, showing a different side of his brand. With 858.7K followers, he posts around three times a month, balancing promotional content with personal milestones and behind-the-scenes looks. His engagement rate stands impressively at 4.72%, significantly higher than his YouTube or TikTok figures. His posts frequently showcase smiling selfies, family moments, and casual outdoor shots.

Unlike his YouTube channel, where storytelling drives the content, Nicolas’s Instagram focuses heavily on reinforcing relatability. Birthday celebrations, event appearances, and short personal captions dominate his timeline, keeping interactions light and emotionally positive. He rarely leans into heavy promotion, maintaining a  genuine feel that resonates with fans. The account also highlights select collaborations organically integrated into lifestyle posts rather than direct ads.

Instagram Stories serve as an essential tool for Nicolas to maintain day-to-day contact with followers. He uses polls, countdowns, and casual Q&A sessions to drive interactive moments without overproducing content. His storytelling style on Stories is minimalistic, often relying on quick video snippets or single images with simple stickers. These small touchpoints make his fan community feel consistently engaged even between formal posts.

Nicolas’s visual style on Instagram remains aligned with his overarching brand: bright, positive, and natural. His preference for outdoor settings and casual clothing contributes to an easygoing public image. By maintaining aesthetic and thematic consistency, he strengthens his perception as an accessible, down-to-earth entertainer. Instagram now plays a vital role in sustaining fan relationships between YouTube uploads.

  • Username: @nicolasgommes
  • Influence Score: 90.5/100
  • Followers: 858.7K
  • Activity: 3 posts/month
  • Engagement Rate: 4.72%
  • Growth (30 days): +1.69%
  • Average Engagement: 40.5K
  • Posting Habits: Once a week at 4 PM EST

Nicolas Gomes’s Social Media Influence Summary

Nicolas Gomes holds a Favikon Influence Score of 9,129 points, placing him among the top 1% in the Video Entertainment category in Brazil and worldwide. He ranks #1327 on Instagram Brazil, #12,058 on Instagram Worldwide, #179 in Video Entertainment Brazil, and #1,858 in Video Entertainment Worldwide. These strong rankings highlight his steady growth and strong engagement within the Brazilian entertainment scene.

Learn more about the Favikon Methodology here

Content Strategy: Nicolas Gomes’s Mission to Spread Happiness

Nicolas’s content strategy revolves around making joy contagious. Across all platforms, he maintains an energetic, family-friendly tone that appeals especially to Brazilian youth. His video themes, centered on pranks, challenges, and interactive moments, foster an inviting atmosphere that feels participatory rather than passive. Consistency in tone and authenticity ensures that Nicolas remains highly approachable and emotionally connected to his followers. His low-politics, high-positivity posting style further strengthens his safe appeal for brands focused on youth, family, and entertainment markets. Whether through YouTube vlogs, TikTok skits, or Instagram updates, Nicolas carefully preserves a bright and welcoming persona that fits seamlessly into family-focused brand narratives.

Reachability and Partnerships

Nicolas Gomes is highly reachable for partnerships through his YouTube and Instagram platforms, where he maintains consistent content production and audience interaction. His collaborations with brands like MultiKids and Estripulia highlight his preference for youth-centered, playful sponsorships that align with his image. He tends to integrate brand messages into challenge videos or casual Instagram updates, maintaining authenticity. Brands aiming to reach Brazilian Gen Z audiences find his storytelling style particularly well suited for light, entertainment-driven promotions.

An overview of Nicolas’ top influential connections across key industries. (Source: Favikon)

Although Nicolas’s TikTok is currently inactive, his established audience across YouTube and Instagram ensures multi-platform visibility for brand campaigns. His audience trusts him for cheerful, family-safe content, making him an attractive partner for toy, entertainment, and family brands. Nicolas is also known for personally acknowledging brand supporters during Q&As or milestone celebrations, increasing sponsor exposure in organic ways. His reachability remains strongest for brands willing to embrace playful, youth-oriented messaging without disrupting his entertainment flow.

Conclusion: Champion of Joyful Digital Entertainment

Nicolas Gomes continues to stand out as a leading voice for positivity and youthful humor in Brazil’s digital ecosystem. His ability to foster strong connections through storytelling, community participation, and relatable humor makes him a standout figure in video entertainment. With consistently growing metrics and a mission rooted in genuine happiness, Nicolas shows that cheerful, community-first content can thrive even in competitive digital environments.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.