Who is Amanda Pontes?

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Amanda Pontes: Inspiring a Stylish Life through Fashion and Wellness

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Amanda Pontes is a Brazilian lifestyle and fashion content creator based in São Paulo, known for her stylish approach to wellness and personal growth. She shares daily inspirations blending fashion hauls, emotional well-being, and self-care routines. Amanda’s content reflects her belief that style and health can coexist naturally. Her relatable tone and polished visuals attract a youthful, style-conscious audience.

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Starting her journey by showcasing affordable fashion finds and personal styling tips, Amanda quickly captured attention with her authentic presentation. Her ability to combine accessible fashion with aspirational messaging sets her apart. Beyond looks, she shares wellness rituals, self-improvement narratives, and motivational advice. This holistic view of lifestyle resonates strongly with her Brazilian followers.

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Amanda is not just a visual creator; she promotes emotional empowerment through candid storytelling. She openly discusses her personal development journey, reinforcing her connection with her audience. Whether addressing self-esteem, wellness goals, or emotional challenges, her vulnerability builds trust. This personal dimension elevates her influence beyond traditional fashion-focused creators.

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Through collaborations with brands like TIM Brasil and Constance Calçados, Amanda has expanded her presence into commercial and cultural spheres. She balances branded content with organic storytelling, maintaining authenticity across TikTok, Instagram, and YouTube. Amanda’s trajectory shows a clear focus: inspiring a stylish, healthy life while staying emotionally grounded and deeply relatable.

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An Influencer Active on Social Media

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Amanda Pontes maintains an active, multi-platform presence across YouTube, Instagram, and TikTok, with a dynamic audience centered in Brazil.

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Amanda Pontes' Social Media Strategy Analysis

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YouTube Strategy: Documenting Personal Journeys through Lifestyle Vlogs

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On YouTube, Amanda Pontes documents longer-form personal experiences focusing on apartment tours, fitness journeys, and healthy living tips. Despite lower frequency (1.5 videos per month), her videos retain relevance due to their relatable, real-life themes. With an audience of 1.4M subscribers, Amanda’s YouTube platform emphasizes authenticity and soft-spoken empowerment. Her content acts as an in-depth extension of her TikTok and Instagram persona.

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Amanda’s YouTube channel offers more relaxed, documentary-style storytelling compared to her other platforms. She shares daily routines, behind-the-scenes of brand campaigns, and emotional milestones. These videos strengthen her relationship with followers seeking deeper insights into her personal growth. Although her average views (around 3.7K) are lower compared to TikTok, the loyalty among her subscribers remains notable.

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Unlike her fast-paced TikTok uploads, Amanda’s YouTube presence prioritizes emotional pacing, background music, and natural editing. This slower content format resonates with users craving authenticity and connection over algorithm-chasing virality. Her fitness-focused videos particularly perform well, aligning with her broader healthy lifestyle narrative. Amanda’s ability to retain authenticity across short- and long-form formats strengthens her multi-platform brand.

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Amanda posts on YouTube once every few weeks, often on Sundays or mid-week, tapping into audiences seeking motivational and leisure content. Although less commercially driven compared to TikTok or Instagram, YouTube remains vital to her brand’s storytelling depth. Amanda uses this channel to solidify trust with long-term followers, differentiating her from creators solely focused on high-volume posting. Her YouTube serves as her digital journal for her style and wellness journey.

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• Username: @AmandaPontesoficialll
• Influence Score: 58.8/100
• Followers: 1.4M
• Activity: 1.5 videos/month
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 476
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy: Merging High-Fashion Imagery with Wellness Advocacy

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On Instagram, Amanda Pontes curates a visually sophisticated profile combining fashion editorials, casual selfies, and wellness reflections. She posts around 8 times a month, balancing between Reels, photos, and carousel updates. Her 0.36% engagement rate underscores her ability to maintain active community participation despite a saturated niche. Amanda positions herself visually between high-fashion icons and lifestyle motivators.

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Her Instagram content revolves heavily around aspirational storytelling, merging luxury aesthetics with attainable lifestyle messaging. She carefully orchestrates her brand collaborations to match her feed’s elegant tone, ensuring no disruption to her authenticity. Amanda’s visual strategy leans into strong color palettes, polished lighting, and emotive posing. These elements contribute to her reputation as a serious lifestyle tastemaker.

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Amanda capitalizes on key Instagram features—especially Reels—to extend reach beyond her primary audience. Viral moments, such as her 102K+ views on relatable wellness tutorials, prove her skill in creating both aesthetic and educational micro-content. This approach ensures her posts resonate with young Brazilian audiences craving both style and emotional connection. She demonstrates a strong understanding of Instagram's shifting algorithm preferences.

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Maintaining a twice-a-week posting cadence around 5 PM, Amanda strategically hits peak engagement times in Brazil. Her ability to generate consistent visibility without overwhelming her audience reflects a matured social media intuition. She blends scheduled brand content with spontaneous personal shares, maintaining credibility across collaborations. Amanda’s Instagram page feels like an editorial magazine infused with sincere, real-life dialogue.

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• Username: @amandapontesoficial
• Influence Score: 78/100
• Followers: 1M
• Activity: 8 posts/month
• Engagement Rate: 0.36%
• Growth: -0.61%
• Average Engagement: 3.6K
• Posting Habits: Twice a week at 5 PM EST

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TikTok Strategy: Blending Wellness and Entertainment at High Velocity

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On TikTok, Amanda Pontes captures massive visibility by mixing emotional storytelling, fitness moments, and fashion content. She averages 3.3 videos per week, often reaching millions of views per post. Viral collaborations like her TIM Brasil partnership showcase her ability to align entertainment and brand messaging. Amanda’s posting rhythm and high 3.04% engagement rate firmly place her in the top 1% of Brazilian TikTokers.

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Her TikToks balance lighthearted trends with personal empowerment themes, creating a format that feels dynamic yet heartfelt. Unlike many fashion creators, Amanda integrates real self-improvement anecdotes into her trending videos. Her authenticity, combined with concise, impactful clips, helps her consistently maintain high average engagements of 13.3K per post. She maximizes short-form storytelling without diluting personal values.

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Amanda leverages strategic cross-promotions between lifestyle, fitness, and music content categories, broadening her visibility. Her collaborations with Brazilian music and lifestyle brands drive diverse audience growth, with an impressive +2.04% monthly follower increase. Amanda’s TikTok feed demonstrates that viral growth is sustainable when rooted in a clear, consistent identity. This balance of entertainment and education boosts her global influence.

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Her TikTok posting habits—specifically three times weekly at 5 PM—are optimized for early engagement, securing better placement on Brazilian For You Pages (FYP). Amanda’s polished yet relatable video production style strengthens brand trust and consumer relatability. This consistency supports her reputation as a reliable figure for both personal inspiration and strategic brand activations. Her growth curve remains one of the steadiest among Brazilian lifestyle creators.

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• Username: @amandapontesoficiall
• Influence Score: 90.5/100
• Followers: 438.2K
• Activity: 3.3 videos/week
• Engagement Rate: 3.04%
• Growth: +2.04%
• Average Engagement: 13.9K
• Posting Habits: Three times a week at 5 PM EST

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Amanda Pontes' Social Media Influence Summary

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Amanda Pontes ranks in the Top 1% for TikTok in Brazil and worldwide, and stands out as a Top 1% creator in the Healthy Lifestyle category globally and nationally.

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Learn more about the Favikon Methodology here

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Content Strategy and Style: Building Community with Style and Wellness

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Amanda’s content is crafted around casual elegance, highlighting relatable moments while promoting a stylish and empowered lifestyle. Her brand safety scores are "Very Safe," making her highly attractive for brand collaborations. Positivity and cheerful tones dominate her posts, while political content remains minimal.

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Reachability and Partnerships

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Amanda Pontes maintains an active, professional presence, making her highly reachable for brand partnerships. Her collaborations with companies like TIM Brasil, Constance Calçados, and FELPS Professional reflect her trustworthiness and adaptability to campaigns centered around wellness, fashion, and youth culture.

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Thanks to her relatable content and strong engagement, Amanda is likely to attract further sponsorships with brands targeting creativity, health, and personal lifestyle sectors. Her growth on TikTok in particular suggests rising visibility and more partnership opportunities ahead.

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Conclusion: Elevating Fashion and Wellness for the Modern Brazilian Audience

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Amanda Pontes continues to establish herself as a relatable yet aspirational voice in the Brazilian lifestyle creator landscape. With strong community engagement, brand safety, and a sharp sense for trends, she is poised for even greater impact across social media and potential future ventures.

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