Who is Crystal Molly?

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Crystal Molly: Championing Gaming, Empowerment, and Inclusivity on Twitch

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Crystal Molly is a Mexican streamer and Twitch partner known for creating a safe and cheerful space for gamers. With over 946.3K followers on Twitch, she focuses on friendly interactions during her gameplay sessions. Her streams feature relaxed commentary and direct engagement with chat, making viewers feel part of the session. She uses her platform to promote empowerment and visibility for women and LGBTQIA+ communities.

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She has been actively streaming for 2 years and has built a close-knit community around inclusivity and positivity. Crystal avoids heavy competitiveness and instead prioritizes fun, connection, and shared experiences. Her brand is closely tied to values of diversity and respect. These traits have helped her build lasting relationships with fans and fellow creators.

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Her presence spans across 5 platforms—Twitch, Instagram, TikTok, YouTube, and X—each with its own distinct role in her strategy. She uses Instagram for personal highlights and sponsored posts, TikTok for humor and quick edits, and YouTube for stream recaps and vlogs. Crystal’s casual tone and real-life updates keep her content relatable. Her audience follows her not just for gaming but for who she is.

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Crystal’s collaborations include brands like Twitch, Persas FC, and Totalplay, which align with her image and community goals. She also connects regularly with creators like Rivers and Pamela Verdirame through campaigns and events. Her presence is especially strong in Mexico’s gaming community, where she ranks among the top 1%. She’s not just a gamer—she’s a community figure people look up to.

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An Influencer Active on Social Media

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‍Crystal Molly is most active on Twitch, Instagram, TikTok, YouTube, and X, with Twitch as her core platform (946.3K followers) and Instagram as her most engaged visual space (891.9K). She ranks in the top 1% of creators in the Video Games & Streaming category in Mexico.

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Crystal’s Social Media Strategy Analysis

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Twitch: Inclusive Gaming and Empowered Community

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Twitch is Crystal Molly’s main platform and where she shows her full personality. With 946.3K followers, she streams casual gameplay with a focus on chat interaction and viewer engagement. Her content is not focused on high-level competition, but on connection and conversation. She often pauses gameplay to address the community and answer questions.

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Her tone is calm and consistent, which makes viewers return for the experience more than the game itself. Crystal frequently promotes inclusivity, using emotes and commands that reflect her values and identity. Her streams highlight empowerment through small talks and real-time interaction. This makes Twitch her strongest environment for long-term fan loyalty.

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She is known for supporting the LGBTQIA+ and female gamer audience, often bringing attention to issues through light, respectful discussions during streams. Her layout and chat design are welcoming and free of clutter. The audience regularly participates, and many return daily to check in or chat. These habits have helped build her channel into a recognizable digital space.

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Although she streams less frequently than she posts on other platforms, the time spent live creates deeper impact. With a monthly growth of +1.26%, she continues to attract new followers without needing aggressive promotion. Her Twitch streams often lead fans to her Instagram or TikTok for more content. Everything she builds starts with Twitch.

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• Username: @crystalmolly
• Influence Score: Not listed
• Followers: 946.3K
• Activity: Not listed
• Engagement Rate: Not available
• Growth: +1.26%
• Average Engagement: Not available
• Posting Habits: Once a year at 7 PM EST

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Instagram: Cheerful Highlights and Branded Posts

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On Instagram, Crystal Molly mixes stream-related highlights with personal and branded content. She shares photos from events, product promotions, and community moments in a light and visually appealing style. Her captions are usually direct and expressive, reflecting her tone across platforms. With 891.9K followers, she uses Instagram to support her work and values through clean, friendly posts.

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She posts an average of 13 times per month, often in the early morning, and keeps her feed well-organized with highlights for different topics. From outfits to setups, Crystal gives fans a look at the creator side of her gaming life. She tags brands like Twitch, Totalplay, and Persas FC, increasing visibility and reach. Her stories add day-to-day updates without overposting.

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Her engagement rate is 2.06%, and each post receives about 18.4K interactions. These are driven by her use of live photos, event shots, and personal reflections. Crystal doesn’t post generic stock images—everything comes from real moments with meaning to her. This gives her content higher impact in fewer posts.

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She uses reels occasionally but focuses more on static content and short videos with captions. Her growth of +3.17% per month shows steady audience trust. Instagram is her bridge between real-time Twitch energy and polished brand communication. It’s also her main place for sharing lifestyle updates tied to her creator identity.

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• Username: @crystalmollygamer
• Influence Score: 91/100
• Followers: 891.9K
• Activity: 13 posts/month
• Engagement Rate: 2.06%
• Growth: +3.17%
• Average Engagement: 18.4K
• Posting Habits: Every day at 4 PM EST

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TikTok: Quick Edits, Humor, and Personality

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Crystal’s TikTok is focused on showing her fun and unfiltered side, often in short clips with trending audio. With 365.9K followers and +8.23% monthly growth, it’s her fastest-growing platform. She posts an average of 9.6 videos per week, showing quick reactions, stitched clips, and gaming jokes. Her posts don’t rely on heavy editing—they’re direct and often spontaneous.

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Many of her TikToks highlight moments from her Twitch streams, creating a strong cross-platform loop. These short videos let fans discover her through trending hashtags and familiar sounds. Crystal uses her face and expressions to carry most of the content, keeping everything simple and personal. She often includes text overlays for extra context or commentary.

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Each video averages around 138.7K views and generates about 15.8K engagements. Her engagement rate is high at 4.31%, showing that people connect with her humor and authenticity. TikTok also helps her reach younger fans who prefer fast, mobile-friendly content. It's not uncommon for her comments to fill with Twitch viewers who recognized her from streams.

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She uses the comment section actively, often replying with follow-up clips or thanking fans directly. The vibe stays friendly and relaxed, true to her style across all platforms. Her TikTok strategy helps her keep visibility high while maintaining her real-time connection to fans. It’s a tool for growth that still feels personal.

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• Username: @crystalmollygamer
• Influence Score: 89.4/100
• Followers: 365.9K
• Activity: 9.6 videos/week
• Engagement Rate: 4.31%
• Growth: +8.23%
• Average Engagement: 15.8K
• Posting Habits: Every day at 6 PM EST

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YouTube: Vlogs, Recaps, and Recirculated Streams

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Crystal uses YouTube for long-form content that complements her live sessions. With 284K subscribers, she uploads stream recaps, vlogs, and co-stream projects with creators like Rivers or Pamela Verdirame. She shares around 4.3 videos per month, and her uploads are centered around important milestones, game updates, or personal reflections. Her content is casual but organized, with clear titles and thumbnails.

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Each video averages 120.6K views and 9.2K engagements, with a 3.22% engagement rate. While her posting is less frequent, her fanbase is dedicated. She uses YouTube for storytelling—whether it’s explaining something funny that happened on Twitch or giving her take on a trending gaming topic. Her intro and outro formats stay consistent, making her videos easy to follow.

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Crystal’s growth rate on YouTube is +7.22%, which proves there's steady interest in her deeper content. She doesn’t treat YouTube as a standalone strategy but as a support tool for her live audience. Many fans watch her YouTube content after seeing her live or on TikTok. It’s where she can elaborate, show more personality, and revisit key stream moments.

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She doesn’t chase high production—her setup remains relatable and simple. This matches her overall tone and keeps the barrier low for new viewers. Her YouTube channel also gives brands a way to see her content in action over time. It supports long-form storytelling in a calm and loyal environment.

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• Username: @CrystalMolly
• Influence Score: 85.3/100
• Followers: 284K
• Activity: 4.3 videos/month
• Engagement Rate: 3.22%
• Growth: +7.22%
• Average Engagement: 9.2K
• Posting Habits: Twice a month at 7 PM EST

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X (Twitter) – Personal Voice and Stream Announcements

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Crystal uses X as her go-to space for sharing quick thoughts, stream updates, and reacting to gaming news in real time. Unlike her longer-form platforms, her tone on X is conversational and often playful, adding a personal edge to her public updates. She uses this space to speak directly to her audience without needing visuals or heavy formatting. This makes it a reliable channel for staying connected between content drops.

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With 307.6K followers and a growth rate of +1.53%, her account has steady traction, especially during key gaming events or community moments. She posts an average of 7.1 tweets per week, keeping her feed active without spamming. Crystal doesn’t over-promote; she mixes personal thoughts with announcements, keeping her timeline varied and light. Most tweets get replies or retweets, showing how involved her followers are in daily conversations.

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Her engagement rate of 2.55% is a strong indicator that her audience isn’t just scrolling—they’re reacting and participating. She often uses her tweets to celebrate milestones from fellow LGBTQIA+ streamers or spotlight empowering community voices. These posts create space for support and encouragement, helping her audience feel seen and included. It’s this tone that sets her apart from creators who use the platform only for promotion.

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Crystal also uses pinned tweets and trending hashtags to amplify important messages or upcoming streams. She supports social causes without turning her account into an activism page, striking a balance that feels real. X allows her to express opinions and celebrate her community, especially during events like game releases or creator showcases. It's a tool for transparency and light interaction, rounding out her social media presence.

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• Username: @crystalmollyttv
• Influence Score: 91.7/100
• Followers: 307.6K
• Activity: 7.1 tweets/week
• Engagement Rate: 2.55%
• Growth: +1.53%
• Average Engagement: 7.8K
• Posting Habits: Every day at 2 PM EST

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Crystal Molly’s Social Media Influence Summary

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Crystal Molly has an overall Influence Score of 9,018 points, placing her among the top gaming creators in Mexico. She ranks #34 on X Mexico and #40 in Video Games & Streaming nationally, both in the top 1%. These scores highlight her consistent activity, cause-driven content, and strong connection with her audience.

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Learn more about the Favikon Methodology here

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Content Strategy: A Safe Space for Gaming and Growth

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Crystal’s content stands out because of her focus on inclusivity, especially for women and LGBTQIA+ audiences. Her streams and posts are filled with warm tones, community celebration, and personal moments. She doesn’t rely on heavy editing or overproduction—her natural presence is her main draw. Her tone is cheerful, slightly opinionated, and highly positive. She avoids divisive content while still making her values clear. That combination makes her approachable to brands and fans alike. Her platforms remain clean and safe, with high engagement across both static and live formats.

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Reachability and Partnerships

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Crystal Molly is highly reachable for partnerships through her Instagram and Twitch profiles, where she frequently tags and credits sponsors. She has collaborated with 3 known brands: Twitch, Totalplay, and Persas FC, often integrating them into her live content or reels. Her relaxed tone allows her to promote without overwhelming the message. Crystal typically promotes products during streams, post descriptions, or short TikToks.

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She is also involved in cause-driven content, especially for LGBTQIA+ and female empowerment, which aligns her with advocacy-based campaigns. Crystal’s platform distribution and consistent posting—34 times per month—make her a strong option for sponsored series, not just one-off posts. She actively engages with other creators like Rivers and Pamela Verdirame, expanding collaborative reach. Her community-first tone helps campaigns feel natural, not forced.

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Conclusion: Gaming with Heart, Purpose, and Personality

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Crystal Molly has created a safe and supportive space in Latin America’s streaming world. From Twitch to TikTok, she mixes gaming, community-building, and advocacy with a clear voice and loyal fanbase. With high growth and engagement, she’s not just part of the conversation—she leads it with purpose and style.

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