Who is Carolina Martins | B2B Influencer

Carolina Martins has established herself as a key figure in career coaching and LinkedIn strategy, helping professionals navigate the complex job market and build their personal brand. With a significant following across multiple platforms, Carolina leverages her expertise to provide actionable insights on job searching, career development, and personal branding. Her strategic approach has led to a consistent growth in followers and solidified her authority as a prominent online figure.

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Carolina Martins: A Leading Expert in Career Coaching and LinkedIn

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Carolina Martins is a career specialist, LinkedIn expert, and psychologist based in Brazil. Her extensive experience in human resources and recruitment has equipped her with the insights necessary to guide job seekers and professionals toward achieving their career goals. Through her social media platforms and training programs, Carolina shares valuable content on topics like resume building, LinkedIn optimization, interview preparation, and career transitions. Her influence spans industries, empowering individuals to secure their ideal roles and progress in their professions.

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Social Coverage Summary

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Carolina Martins maintains an impressive presence across LinkedIn, Instagram, and YouTube, connecting with followers through posts, videos, and other engaging content that addresses real-world career challenges and solutions.

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LinkedIn: The Career Specialist’s Core Platform

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With 2.8 million followers, LinkedIn is Carolina Martins’ largest platform. She consistently shares content that resonates with job seekers and professionals, focusing on practical tips for enhancing visibility on LinkedIn, crafting effective resumes, and standing out to recruiters. Her posts range from motivational insights to detailed career advice, positioning her as an essential resource for career-focused individuals.

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• Username: @@carolmartinsf

• Influence Score: 96.3/100

• Followers: 2.8M

• Activity: 54 posts last month

• Engagement Rate: 0.08%

• Growth: +0.74% (+20.4K)

• Average Engagement: 2.1K

• Posting Habits: Twice a day at 4 PM

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Instagram: Visual Insights for Career Growth

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On Instagram, Carolina reaches 368K followers with a mix of Reels and posts that focus on career advice and work-life insights. Her Instagram strategy revolves around visually engaging content that includes motivational quotes, career tips, and relatable memes that connect with a younger audience looking for career advice.

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• Username: @carolmartinsf_

• Influence Score: 85.1/100

• Followers: 368K

• Activity: 18.7 tweets per week16 posts last month

• Engagement Rate:0.3%

• Growth: +4.12% (+14.6K)

• Average Engagement: 1.1K

• Posting Habits: Daily at 11 PM

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YouTube : In-Depth Career Guidance and Tutorials

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Carolina also utilizes YouTube to share in-depth career advice, including webinars, tutorials, and interview preparation sessions. With 69.1K subscribers, her channel is dedicated to content that takes a deeper dive into topics related to career advancement, targeting a dedicated audience interested in structured, educational videos.

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• Username: @carolmartinsf

• Influence Score:58.2/100

• Followers: 69.1K

• Activity:67.5 videos/month

• Engagement Rate: 7.74%

• Growth:+2.98% (+2K)

• Average Engagement: 440

• Posting Habits: Twice a day at 1 AM

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Newsletter : Your New (and better) job!

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Carolina offers a dedicated newsletter where she delivers tailored career advice directly to her subscribers' inboxes. Through her newsletter, she provides deeper insights into job search strategies, LinkedIn optimization techniques, and exclusive tips for career advancement.

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Her subscribers receive updates on the latest trends in recruitment and human resources, ensuring they stay informed and prepared in a competitive job market. Carolina’s newsletter serves as an extension of her social media content, allowing her to build a more personal connection with her audience and offer them more exclusive content.

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Social Media Influence: Authority Score and Rankings

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With an authority score of 8,964 and ranking first in the Careers & Office industry in Brazil, Carolina’s influence in career coaching is well-recognized. Her strategic content creation across platforms and high engagement rates have contributed to her status as a leading figure in career development. Her continuous growth and the stability of her follower base highlight her sustained impact in her field.

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Brand Partnerships and Reachability

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Carolina Martins’ estimated sponsored post cost is relatively high, indicating that her reachability can be challenging for brands. However, her strong presence in the career coaching niche makes her an ideal partner for brands targeting professionals or individuals seeking career development resources. Her partnerships often align with educational platforms, HR services, and tools for job seekers, as these collaborations resonate well with her audience’s needs.

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Content Strategy: Engaging and Provocative

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Carolina’s content strategy is centered around providing her followers with practical, actionable advice for career development. Her posts are geared towards answering common questions and providing step-by-step guidance on achieving career goals. She frequently addrsses issues such as resume optimization, networking tips, and the importance of personal branding on LinkedIn. Additionally, Carolina engages her followers through Q&A sessions, giving her audience the chance to directly seek her advice on specific career-related queries.

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Carolina Martins is a prominent figure in career coaching and LinkedIn strategy, offering invaluable advice to professionals seeking growth and career advancement. Through her consistent content, she has built a strong community that relies on her expertise for guidance in navigating the job market. As Carolina continues to grow her influence, her impact on the career development space is expected to deepen, making her an essential resource for both job seekers and professionals.

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