Who is Andrea Martinez aka dance.like.andrea?

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Andrea Martinez: Shaping Dance and Lifestyle Influence with Humor and Expression

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Andrea Martinez is a dynamic influencer based between Miami and Los Angeles, known for her dance-driven content that resonates with both Latin American and U.S. audiences. With a vibrant mix of choreography and humor, she blends expressive movement with digital storytelling. Andrea's content often includes spiritual affirmations, such as her bio quote "Dios te bendiga hoy y siempre ❤️," which reflects her personal tone and values. Her career began on TikTok, where she quickly scaled in visibility through bold dance challenges and comedic takes on everyday life.

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Her TikTok account, @dance.like.andrea, is a showcase of rhythmic tutorials that double as moments of comic relief. Rather than following a singular aesthetic, Andrea adapts each video to the sound or message, keeping her style dynamic and unpredictable. She uses camera angles, outfits, and emojis to further elevate her performance-based sketches. This dance-centered content allows her to maintain a consistent posting rhythm of 9.3 videos per week, which has helped retain and grow a 6.8M follower base.

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Her Instagram strategy emphasizes a mix of real-life moments and polished posts, totaling over 321.4K followers. Andrea shares brand partnerships, motivational quotes, and lifestyle images that reinforce her bubbly personality. Her Reels are often extensions of her TikTok routines, allowing her to cross-promote content between platforms while maintaining high visual quality. Her Instagram handle @dance.like.andrea is a supportive complement to her TikTok-led visibility.

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Beyond social media, Andrea built her own brand with @love.i.amor, promoting positivity through style and digital merch. She regularly collaborates with platforms like Telemundo, SHEIN, and COVERGIRL, turning her identity into a recognizable blend of fashion, faith, and fun. Her online persona is consistent across channels, showing a unique ability to tailor partnerships to her comedic yet uplifting energy. This alignment makes her a strong ambassador for teen- and youth-focused lifestyle campaigns.

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An Influencer Active on Social Media

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Andrea is active on TikTok, Instagram, and YouTube, with a total audience of over 9M followers, focusing on dance, humor, and Latina lifestyle content.

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Andrea Martinez’s Social Media Strategy Analysis

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TikTok: Dance as Daily Entertainment

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Andrea Martinez’s TikTok account, @dance.like.andrea, has built a dedicated following of 6.8M thanks to her consistent stream of dance tutorials and comedy-infused content. Her style focuses on clear, high-energy choreography that simplifies viral routines for viewers to follow. Her core audience consists of bilingual Gen Z users from Latin America and the U.S., many of whom are drawn to her exaggerated facial expressions and transitions mid-dance. She schedules her content drops at 3 PM EST, keeping her uploads predictable and in sync with her audience’s peak scroll time.

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Andrea posts an average of 9.3 videos per week, making TikTok her most active platform by far. Despite an engagement rate of just 0.33%, she still secures around 415K views per video, showing how algorithm-driven discoverability supports her reach. Her videos often include punchy captions, on-screen reactions, and character-based intros that pull viewers in before the dance even starts. The consistent structure of her videos—intro, movement loop, and quirky ending—keeps fans coming back for repetition and memorability.

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Brand collaborations are tightly woven into her dance format. Andrea has partnered with Telemundo, inserting branded cues into trending choreography without breaking format. For example, her sponsored videos often incorporate logo reveals within a transition or call-to-action dances that match the tone of her regular uploads. She also takes part in creator-led events like Casa TikTok, using those moments to spotlight Latin identity through stylized looks, bilingual text overlays, and group dances with fellow creators.

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Andrea ranks in the Top 1% for TikTok Mexico (#297) and #4989 globally in TikTok performance. These rankings reflect more than follower count—they indicate a steady delivery rhythm, regional alignment, and relevance in dance and humor niches. While she doesn’t rely on duets or stitching trends, her solo formats retain strong cultural connection and style consistency. TikTok is where Andrea maintains her strongest growth and highest visibility, and it serves as the foundation for nearly all her brand partnerships and public recognition.

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• ‍Username: @dance.like.andrea‍
• Influence Score: 92.1/100‍
• Followers: 6.8M‍
• Activity: 9.3 videos/week‍
• Engagement Rate: 0.33%‍
• Growth: +1.16%‍
• Average Engagement: 22.3K‍
• Posting Habits: Everyday at 3 PM EST

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Instagram: Bubbly and Brand-Friendly

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On Instagram, Andrea Martinez (@dance.like.andrea) shifts from her fast-paced dance routines to a more curated and polished visual feed. With 321.4K followers, her content focuses on fashion shoots, branded event recaps, and stylish lifestyle posts that mirror her bold personality. Her feed often features monochrome backdrops or floral installations that elevate the aesthetic without distracting from her poses. Posts are usually dropped at 6 PM EST, aligning with early scroll behavior and giving her uploads a full-day window to gain traction.

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Andrea maintains a monthly average of 17 posts, which include campaign features with COVERGIRL and SHEIN. Her average engagement sits at 2.2K likes per post with a 0.68% engagement rate—modest, but consistent considering the platform’s algorithm shifts. Her captions are usually brief but expressive, mixing emojis, Spanish-English code-switching, and shout-outs to fellow creators or brand reps. These small details contribute to a relatable persona despite the high production value of her content.

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Her storytelling format varies—carousel outfit breakdowns, GRWM mirror videos, and branded activations with behind-the-scenes commentary. She integrates products into these posts without compromising her energetic tone, often turning brand shoots into reels with dance elements. This helps her retain continuity across platforms. Andrea also uses Instagram Stories frequently, adding features like polls and links to promote giveaways or collect audience feedback.

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Instagram also supports her personal brand, @love.i.amor, acting as a visual touchpoint for her identity beyond dance. She tags brands prominently, uses geo-location tags for event-based content, and highlights media coverage or collaborations via pinned stories. This reinforces her public image as a confident, bilingual Latin creator with cross-market relevance. While TikTok is her growth engine, Instagram is her portfolio—the polished, branded side of her creator business.

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• ‍Username: @dance.like.andrea‍
• Influence Score: 86.3/100‍
• Followers: 321.4K‍
• Activity: 17 posts/month‍
• Engagement Rate: 0.68%‍
• Growth: +2.43%‍
• Average Engagement: 2.2K‍
• Posting Habits: Everyday at 6 PM EST

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YouTube: Dance Tutorials with Personality

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Andrea’s YouTube channel, Dance Like Andrea, offers a slower-paced, instructional contrast to her short-form content. With 2M subscribers, the channel is a repository for full-length tutorials, detailed transitions, and behind-the-scenes breakdowns of viral choreography. Andrea uses this platform to teach signature dance moves step-by-step, often tying each sequence to a trending TikTok format. The approach is deliberate, aiming to build trust with followers who want more than just surface-level entertainment.

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She posts about 1.9 videos per month, with an average of 552 views and 49 engagements per upload. While her 0% engagement rate suggests limited interaction on the surface, YouTube still serves a valuable role—housing evergreen content that continues to attract search-based traffic. Many of her views likely stem from embedded links or fans redirecting from her TikTok account for more in-depth content. Rather than using YouTube for virality, Andrea treats it as a portfolio where her technical skills and energy are fully on display.

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Popular videos include brand-backed choreography sets, challenges, and skits—often styled in collaboration with names like SHEIN and Telemundo. These uploads feature tighter editing and polished framing, highlighting Andrea’s ability to adapt branded messaging into her dance language. Her signature storytelling here includes light narration or visual overlays, especially when breaking down moves for her younger audience. This keeps the tone lively, even when the format is long-form.

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Andrea currently ranks #203 in Video Entertainment Mexico and #2574 globally, placing her in the Top 2% for her category. While YouTube isn’t her main engine for growth, it complements her TikTok and Instagram presence by deepening brand narratives. Sponsors looking for longer-form product placement or instructional integration benefit from this format. It proves she’s not just a viral creator—she’s a performer who can teach, adapt, and expand a campaign across multiple layers of content.

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• ‍Username: @DancelikeAndrea‍
• Influence Score: 76/100‍
• Followers: 2M‍
• Activity: 1.9 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 49‍
• Posting Habits: Once a week at 7 PM EST

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dance.like.andrea’s Social Media Influence Summary

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Andrea Martinez holds a total Influence Score of 9,058 pts, placing her firmly in the Top 1% for TikTok and video entertainment. She ranks #297 in TikTok Mexico, #4989 in TikTok Worldwide, #203 in Video Entertainment Mexico, and #2574 globally. These rankings reinforce her significance as a content creator influencing dance and lifestyle trends in Spanish-speaking markets.

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Learn more about the Favikon Methodology here

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Content Strategy: Movement, Humor, and Cultural Joy

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Andrea’s content strategy is rooted in rhythm and relatability. She leverages dance as a universal form of communication while layering in humor, fashion, and spiritual affirmations. Her brand @love.i.amor strengthens this narrative by celebrating Latina confidence and joy through digital merch and affirmational messaging. This multi-layered approach helps Andrea maintain emotional connection and consistency across platforms. She tailors each platform to serve a specific tone—TikTok for entertainment, Instagram for visuals and updates, and YouTube for long-form dance breakdowns.

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Reachability and Partnerships

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Andrea is highly reachable for brands in the fashion, beauty, and youth-focused entertainment space. With a posting rhythm of 28.2 pieces of content per month across platforms, she offers strong visibility and consistent scheduling. She often replies to DMs, reposts branded stories, and integrates brand visuals into her Reels or TikToks without breaking tone. Her collaborations with COVERGIRL, Telemundo, and SHEIN reflect a track record of culturally relevant and polished campaigns.

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Her estimated rate ranges between $10K and $40K per post, depending on platform and media type. She typically promotes content with customized dance, caption integration, and branded hashtags, especially during TikTok challenges or Instagram Reels. Andrea’s bilingual delivery style makes her ideal for Latinx-targeted campaigns, especially in Mexico and the U.S. Hispanic market. For brands seeking a clean, high-energy face with reliable execution, Andrea offers both creative fluency and broad appeal.

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Conclusion: Andrea Martinez's Content Legacy

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Andrea Martinez blends choreography, personality, and faith to build a memorable digital brand rooted in joy. Her social strategy combines platform-native tactics with cultural identity, giving her a distinct voice in the Gen Z creator space. As she continues scaling partnerships and refining her style, Andrea cements herself as a leading figure in Latin lifestyle content.

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