Who is Sol Carlos?

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Sol Carlos: Championing Positivity Through Beauty and Self-Love

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Sol Carlos is a Miami-based content creator originally from Argentina, known for her bright energy and focus on self-love, positivity, and expression. She produces daily content in Spanish, resonating with young Latin American viewers through a mix of humor, honesty, and empowerment. Her signature tone is cheerful and approachable, often delivered through pastel-colored visuals and high-energy editing. She is especially known for making beauty feel fun, not performative.

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With over 7.3M followers on TikTok, Sol has carved out a niche for light-hearted, confidence-boosting storytelling. Whether she’s dressing up, dancing, or joking about insecurities, she centers every message on the value of being authentic. Her TikToks are rarely filtered or overly produced, favoring spontaneity and relatability. These qualities have made her a favorite among teens and Gen Z audiences.

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Sol’s influence extends to YouTube and Instagram, where she combines curated beauty content with moments of personal reflection. Her Instagram feed mixes makeup looks, brand features, and inspirational captions—often written in both English and Spanish. On YouTube, her content leans more toward voice-driven storytelling, but she remains mostly inactive despite 2.1M subscribers. Her community continues to engage thanks to her cross-platform presence and consistent tone.

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She has collaborated with top-tier beauty brands like SHEGLAM (22 tags), ColourPop (20 tags), and COVERGIRL (11 tags), amplifying her credibility in the digital beauty space. These long-standing partnerships highlight her value as a creator who delivers repeatable results. Sol seamlessly blends sponsored posts into her routine content while staying true to her voice. Her commitment to confidence-building remains central to her brand identity.

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An Influencer Active on Social Media

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Sol Carlos ranks in the Top 1% globally in video entertainment and YouTube categories, with a dominant presence on TikTok and Instagram.

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Sol’s Social Media Strategy Analysis

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TikTok: Empowerment and Energy at Scale

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Sol’s TikTok presence is her strongest, with 7.3M followers and an average of 6.6 videos per week. Her posting cadence is consistent, always appearing in the early morning around 5 PM EST, which aligns with Latin American peak engagement hours. Most of her content features direct-to-camera storytelling with humorous exaggerations, lip syncs, and mini-vlogs. She favors brightly lit backgrounds and casual setups that reflect her personality-driven tone.

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Her videos often blend humor with motivational messages, targeting young women navigating confidence issues or body image. Sol uses trending sounds not for virality but to frame her message in relatable formats, often remixing them with Spanish voiceovers. This localized adaptation helps her outperform many bilingual creators in the same category. Despite a modest engagement rate of 0.3%, she still draws over 207.8K average views monthly.

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She frequently tags beauty brands like SHEGLAM and COVERGIRL, incorporating product reveals and makeup tutorials into casual storylines. These promotions come across more like recommendations than ads due to her playful delivery. Rather than hard-selling, she builds trust by sharing how products make her feel more expressive or confident. This tactic contributes to her long-term brand appeal.

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Sol’s TikToks rarely exceed 30 seconds, aligning with her audience’s fast-scrolling behavior. She maximizes retention using quick cuts, loud gestures, and reaction-based content, occasionally breaking the fourth wall to speak directly to viewers. It’s this candid, unfiltered format that fuels her loyal base. Her storytelling feels less like performance and more like digital friendship.

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• ‍Username: @solcarlosofficial‍
• Influence Score: 87.8/100
• Followers: 7.3M
• Activity: 6.6 videos/week
• Engagement Rate: 0.3%
• Growth: 0%
• Average Engagement: 21.6K
• Posting Habits: Everyday at 5 PM EST

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YouTube: Dormant Potential in a Large Subscriber Base

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Sol’s YouTube has 2.1M subscribers, but she only posts once a year, resulting in 0% recent engagement and 0 average views. Her YouTube once featured long-form vlogs and GRWM videos but has been inactive for months. Still, many fans subscribe based on her presence elsewhere, keeping the platform alive in passive form. Her legacy uploads continue to gain trickle-down traffic from TikTok cross-promotion.

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While her channel isn't currently monetized through regular posting, older content holds replay value. Videos focused on her personal growth, makeup reviews, and daily routines still attract slow but steady views. These videos are more reflective and less comedic than her TikToks. She used this space to talk more seriously about identity, family, and confidence struggles.

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Sol occasionally promotes her older YouTube content through Instagram Stories and TikTok throwbacks. When a past video goes viral on another platform, she resurfaces it in her links and bios. While the platform isn’t a growth driver today, it remains part of her overall digital ecosystem. Brands still inquire about it during campaign negotiations due to the subscriber count.

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If Sol resumes activity here, she could capitalize on her strong brand alignment with beauty and lifestyle. Reformatting her TikTok energy into long-form video essays or tutorials could revive engagement. For now, YouTube functions as a historical archive and a future opportunity. With 2.1M followers, the channel still holds value despite inactivity.

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• ‍Username: @solcarlosofficial‍
• Influence Score: 88.5/100
• Followers: 2.1M
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: +0.8%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: Curated Feeds, Candid Moments

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Sol has 1.3M followers on Instagram, where she posts an average of 12 times a month, usually around 5AM. This account serves as a portfolio of polished imagery—posed shots, stylized product placements, and aesthetic reels. Unlike her spontaneous TikToks, her Instagram content is more deliberate in presentation but still grounded in her brand of self-love. Bright lighting, pastel tones, and confident captions define her visual storytelling.

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Her engagement rate on Instagram is 1.52%, significantly higher than on TikTok, with an average of 19.3K interactions per post. This proves her ability to hold attention through visuals and captions, not just video charisma. She often uses carousel posts to share outfit transitions, mirror selfies, and layered thoughts in Spanish. Some of her most liked content includes fashion collabs, makeup transformations, and soft-filter glam.

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Sol leverages Instagram Stories for day-to-day updates, shoutouts, and limited-time promotions. Stories typically include casual behind-the-scenes moments and interactive polls that keep her audience involved. When launching a collab or promo code, she boosts awareness through Reels and pinned posts. This multi-format use makes her feed both functional and engaging.

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Brand collaborations remain central to her Instagram strategy. Sol tags SHEGLAM, ColourPop, and COVERGIRL frequently, integrating product images that reflect her style. Sponsored content never overshadows her main message—it always links back to empowerment or self-expression. This authenticity reinforces her influence in the beauty niche.

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• ‍Username: @solcarlosofficial‍
• Influence Score: 82.6/100
• Followers: 1.3M
• Activity: 12 posts/month
• Engagement Rate: 1.52%
• Growth: -0.52%
• Average Engagement: 19.3K
• Posting Habits: Everyday at 4 PM EST

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Sol Carlos’ Social Media Influence Summary

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Sol Carlos boasts an Influence Score of 9,162 pts, placing her in the Top 1% for video entertainment and YouTube both in Argentina and globally. She ranks #27 in Video Entertainment Argentina, #1538 worldwide, #66 in YouTube Argentina, and #5629 in YouTube Worldwide. Her diverse platform presence supports cross-audience retention and reinforces her strength in beauty and lifestyle partnerships.

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Learn more about the Favikon Methodology here

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Content Strategy: Uplifting Beauty and Bilingual Storytelling with a Confident Voice

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Sol’s content is built around three core pillars: self-love, beauty, and emotional honesty. She avoids perfectionism in favor of raw, feel-good content that helps normalize personal struggles. Her pastel-toned aesthetic, playful expressions, and spontaneous delivery resonate with young viewers navigating similar challenges. She regularly integrates beauty products in tutorials or casual posts, blending sponsored content with organic messaging. Her signature is transparency—whether she’s praising a foundation or talking about a tough day. This consistency makes her collaborations feel natural rather than transactional.

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Reachability and Partnerships

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Sol Carlos is highly accessible for brand partnerships in the beauty, lifestyle, and wellness sectors. With a consistent monthly activity of 19 posts, her frequency provides numerous placement windows across platforms. Her most active outreach happens through Instagram Stories, where she tags collaborators like SHEGLAM and ColourPop during real-time use. Her follower base, largely Spanish-speaking Gen Z users, engages well with casual product integration.

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Her estimated collaboration rate ranges between $7.5K – $15K per sponsored post, depending on the campaign format. She typically responds to outreach through Instagram DMs or brand-specific contact pages linked in her bio. Sol leans into partnerships that align with her values around self-acceptance, avoiding mismatched or overly corporate campaigns. Her ability to maintain authenticity while delivering brand results makes her an appealing long-term ambassador.

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Conclusion: Uplifting Beauty and Bold Self-Love, One Post at a Time

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Sol Carlos has built a loyal audience by centering her content on empowerment and emotional connection. Her cross-platform consistency, commercial credibility, and sincere tone make her one of the standout voices in beauty and lifestyle today. Whether through makeup, storytelling, or humor, Sol’s digital presence is a celebration of being fully, joyfully yourself.

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View the AI-powered profile

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