Who's Who on Social Media
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Who is Beth Heddle?

Beth Heddle is an award-nominated marketing innovator with expertise in eCommerce, SaaS, and FMCG. Recognized as a Top Retail Expert, she drives data-driven strategies that transform customer experiences and foster market growth. Her thought leadership inspires innovation across industries.

January 1, 2025
Jeremy Boissinot
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Beth Heddle: A Digital Marketing Innovator in eCommerce Growth

Beth Heddle is a highly respected figure in the digital marketing space, known for her innovative approach to eCommerce growth and customer experience. Based in Sheffield, United Kingdom, she has built a career focused on transforming the way brands engage with their customers and drive measurable results. Her expertise lies in leveraging data-driven insights to craft marketing strategies that are not only creative but also effective in fostering long-term growth. Beth’s ability to marry data analytics with innovative marketing techniques has earned her recognition as a trailblazer in the industry.

Over the years, Beth has worked across multiple industries, including B2C, SaaS, and FMCG, developing a deep understanding of diverse markets and consumer behaviors. Her commitment to fostering positive market disruption is evident in her collaborative approach to marketing, where she emphasizes teamwork, proactive engagement, and thought leadership. Her contributions to the LinkedIn Editorial Program and frequent features in LinkedIn News further highlight her role as a trusted voice in her field. This recognition, coupled with her strategic acumen, has made her a go-to expert for brands looking to revolutionize their digital presence.

Beth Heddle has been recognized as one of the RETHINK Retail Top Retail Experts for 2024.
(Source:
@bethany-heddle, LinkedIn, 10/01/2024)

Beth’s accolades reflect her impact and influence in the marketing industry. She was a finalist for the Midlands Marketing Rising Star of the Year in 2023 and has been named a Top Retail Expert for 2024 by Rethink Retail. With over 23 million impressions on LinkedIn content in 2023 alone, Beth has successfully positioned herself as a thought leader with a dedicated and engaged audience. Her insights into eCommerce trends, digital strategies, and customer journey optimization have made her a highly sought-after speaker and collaborator.

Outside of her professional achievements, Beth is passionate about empowering others in the marketing space. She consistently advocates for collaborative efforts, encouraging brands to embrace creativity and innovation in their strategies. Her work is not just about delivering results—it’s about inspiring positive change and fostering a community of forward-thinking marketers. By sharing actionable insights and thought-provoking content, Beth continues to shape the conversation around the future of digital marketing and eCommerce.

Mapping Beth Heddle's Digital Reach

Beth Heddle's social media presence is heavily anchored in LinkedIn, where she focuses on sharing eCommerce strategies, marketing insights, and customer experience tips to her engaged audience.

Social Media Strategy Analysis

LinkedIn: Establishing Authority in eCommerce and Marketing

Beth Heddle’s LinkedIn profile is the centerpiece of her online presence, boasting 34,983 followers and a consistent growth rate of 0.92% over the past month. Her content, often highlighting actionable marketing strategies and trends, has garnered significant engagement, although her recent activity indicates a hiatus in posting.

Beth employs a mix of content formats, including videos and images, to connect with her audience. Her posts often explore current eCommerce and marketing trends, such as influencer marketing and ROI-focused strategies, while encouraging interaction through engaging captions and thought-provoking questions. Her position as a LinkedIn Top Voice further amplifies her credibility in the industry.

  • Username: @bethany-heddle
  • Influence Score: 42.6/100
  • Followers: 34,983
  • Activity: Moderate (Last post: a month ago)
  • Engagement Rate: 0%
  • Growth: +0.92% (305 new followers in 30 days)
  • Average Engagement: 0 interactions per post
  • Posting Habits: Recently inactive

Beth's Influence Through Rankings and Authority

Beth Heddle holds a Favikon rank of #13,950 on LinkedIn in the United Kingdom and #1,790 in the Finance & Web 3 niche, placing her in the top 46% and 47%, respectively. With 2,107 points, she is categorized as a growing creator in her field. Her ranking reflects her steady growth and recognition as a thought leader in digital marketing and eCommerce.

Content Strategy: Driving eCommerce Growth Through Thought Leadership

Beth Heddle's content strategy is centered on delivering high-value insights in eCommerce and marketing. By combining industry trends, data-driven insights, and professional advice, she positions herself as a thought leader in her field. Her ability to balance professional credibility with approachable content makes her a relatable and authoritative figure on LinkedIn.

While her engagement rate has recently been stagnant due to a pause in posting, her past content has demonstrated a knack for sparking meaningful discussions and interactions. Future efforts to enhance posting frequency and experiment with new formats, such as live sessions or collaborative content, could reinvigorate her audience engagement.

Reachability and Partnerships

Beth is highly accessible for brand collaborations, with an estimated sponsored post cost of $75, making her an attractive option for businesses aiming to tap into the eCommerce and digital marketing sectors. Her network includes a blend of industry professionals, thought leaders, and marketing enthusiasts, providing ample opportunity for brands to reach a relevant and engaged audience.

Beth Heddle’s creator network includes collaborations and associations with influential brands and prominent figures in the industry. Companies like Strava, Apple, and Le Col, alongside notable individuals like Barbara Martin Coppola and Michelle Evans, are part of her professional circle. This diverse network highlights her strategic connections in marketing, eCommerce, and innovation-driven fields.

Conclusion: A Leading Voice in Digital Marketing

Beth Heddle exemplifies a strategic and impactful digital marketer, leveraging her expertise to drive eCommerce growth and engage audiences on LinkedIn. With a robust professional background, industry recognition, and a growing follower base, Beth's potential as an influencer and thought leader in digital marketing is undeniable. By reactivating her posting schedule and exploring additional channels or content formats, she can further cement her position as a leading voice in her field.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.