Who is Belen Wagaw?

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Belen Wagaw: Elevating Executive Communication for Tech Leaders

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Belen Wagaw's journey into executive communications began with a profound understanding of leadership and organizational strategy. Based in Lisbon, Portugal, Belen holds a degree from the prestigious Technical University of Munich, where she cultivated her analytical and strategic thinking skills. Early in her career, she served as a Chief of Staff and Fractional Head of Communications for prominent global companies, experiences that helped her develop a deep knowledge of internal and external communications within fast-paced corporate environments.

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As the founder of MarkMind, Belen specializes in building personal brands for CEOs and executives, transforming them into the authoritative voices of their industries. Her work goes beyond standard corporate communication, focusing on leadership storytelling and tailored messaging that resonates both internally with employees and externally with stakeholders. She has collaborated with industry giants such as SAP and Google, where her strategic insights have contributed to driving company growth and improving team alignment.

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Belen’s unique approach to executive communication emphasizes the critical connection between clear messaging and business success. She believes that effective communication drives organizational outcomes, fosters stronger team collaboration, and builds trust with stakeholders. Through workshops, one-on-one coaching, and her newsletter, she equips tech leaders with the tools to inspire, engage, and lead more effectively. Her commitment to revenue-accountable communication strategies ensures that her work aligns closely with business goals, making her an invaluable asset to C-suite leaders.

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Beyond her professional engagements, Belen uses her platform to educate and inspire a broader audience through thought-provoking content on LinkedIn, podcast interviews, and her newsletter Point Across. Her content reflects her passion for demystifying executive communication and empowering leaders to articulate their vision with confidence and clarity. This holistic approach to leadership branding has positioned her as a trusted authority in the field of executive communications, particularly in the B2B technology sector.

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Leveraging Digital Platforms for Executive Influence

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Belen's primary social platform is LinkedIn, where she consistently engages her audience with actionable insights on leadership communication. She also maintains a presence on X, albeit with significantly less activity.

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Social Media Strategy Analysis

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LinkedIn: The Core Platform for Professional Outreach

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Belen Wagaw’s LinkedIn account boasts an impressive following of 25.4K professionals, highlighting her authority in executive communication. Her network consists primarily of CEOs, CMOs, and other high-level decision-makers in the B2B tech industry.

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On LinkedIn, Belen's content is focused on thought leadership and actionable strategies for executive communication. She frequently shares insights on leadership storytelling, organizational alignment, and effective messaging using a mix of text posts, videos, and long-form articles.

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• Username: @belenwagaw
• Influence Score: 14.7/100
• Followers: 25.4K
• Activity: Inactive (last post 4 months ago)
• Engagement Rate: 0%
• Growth: Stable (0% in the last 30 days)
• Average Engagement: 0
• Posting Habits: None in the last month

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X (formerly Twitter): A Dormant Presence with Untapped Potential

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Belen’s X account has a modest following of 142 users. Though her last activity dates back over two years, the platform still offers potential for broader reach and visibility within professional circles.

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On X, Belen’s content primarily revolved around short, impactful insights into leadership communication. She shared quick tips, professional reflections, and occasionally engaged with trending topics relevant to her niche.

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• Username: @BelenWagaw
• Influence Score: 4.7/100
• Followers: 142
• Activity: Inactive (last post 2 years ago)
• Engagement Rate: 0%
• Growth: Stable (0% in the last 30 days)
• Average Engagement: 0
• Posting Habits: None

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Newsletter: Point Across

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Belen’s newsletter, Point Across, is a cornerstone of her thought leadership strategy. It provides subscribers with practical communication insights tailored for tech leaders. In just five minutes, readers learn actionable techniques to improve their messaging and gain clarity in their leadership vision. The concise format ensures it caters to busy executives who seek high-impact takeaways.

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Through her newsletter, Belen not only builds a loyal community but also drives deeper engagement with her brand. She consistently highlights real-world examples of successful executive communications and ties them back to broader industry trends. The newsletter also serves as a platform to promote her services, workshops, and consulting offers, creating a seamless integration between content and business growth.

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Belen’s ability to package complex ideas into quick, digestible lessons makes Point Across an essential resource for professionals who want to refine their communication skills without investing significant time.

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Podcast: Raising Company Valuation Through Personal Branding for SaaS Founders

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Belen Wagaw’s recent podcast episode, Raising Company Valuation Through Personal Branding for SaaS Founders, delves into the critical role of executive branding in driving business growth. Hosted by Funky (B2B) Marketing, the episode explores how SaaS founders can leverage personal storytelling to build trust and influence within their industries. Belen provides actionable insights on aligning personal and company messaging to create a cohesive brand identity. This engaging 52-minute conversation is a must-listen for leaders seeking to enhance their visibility and impact in the competitive SaaS market.

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Belen’s Influence Through Rankings and Authority

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Based on her Favikon Authority Score of 1,894 and her LinkedIn influence rank of #2054 in Portugal, Belen Wagaw is a specialized thought leader in her niche. While her influence score is modest, her content’s quality and focus on executive communication resonate strongly within her targeted audience. She is ranked within the top 5% for Marketing & Sales in Portugal, solidifying her presence as a go-to resource for B2B leaders seeking communication strategies.

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Content Strategy: Crafting Leadership Narratives with Impact

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Belen’s content strategy focuses on providing value-driven insights. Her posts often feature clear, actionable advice, which makes her content highly shareable and impactful. She uses a mix of text, video, and graphics to cater to different learning styles. Her storytelling is rooted in authenticity, frequently sharing personal experiences that align with her professional mission.

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She targets high-level professionals, ensuring her content directly addresses the challenges faced by CEOs and executives. By consistently emphasizing the importance of communication in driving business outcomes, she positions herself as a subject matter expert.

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Reachability and Partnerships

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Belen is highly reachable, with an estimated sponsored post cost of $75, making her an affordable yet valuable partner for B2B brands. Her content’s focus on leadership and executive communication aligns well with companies targeting C-suite professionals, offering strong partnership potential for firms in SaaS, consulting, and corporate training.

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Belen Wagaw’s creator network includes influential professionals across industries such as marketing, sales, and personal development. It features prominent figures like Jason Luboyera, an advocate for CEO-led marketing, and Tobi Oluwole, a recognized LinkedIn expert, alongside other thought leaders like Nicolas Cole and Mark Pollard. This diverse network highlights partnerships with industry giants and creators who specialize in digital strategy, storytelling, and executive leadership, reflecting her strong connections with respected brands and innovative thinkers.

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Conclusion: Transforming Executive Communication into Business Growth

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Belen Wagaw is a rising voice in the field of executive communications. Through her strategic use of LinkedIn and her newsletter, she has cultivated a niche audience of B2B leaders. While her influence scores may not reflect mass appeal, her focused and high-quality content sets her apart as a thought leader. Belen’s content strategy, combined with her expertise, positions her as an indispensable resource for CEOs looking to enhance their leadership communication.

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