Who is Beatriz Rangel?

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Beatriz Rangel: Empowering Digital Wellness Through Education and Humor

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Beatriz Rangel is a psychologist and educator who uses social media to promote emotional intelligence and self-knowledge. She holds a postgraduate degree in human sexuality and shares insights drawn from real-world experiences. Her approach combines science and humor, making her content both approachable and impactful. With over 80,000 students, she empowers a wide digital audience.

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On both TikTok and Instagram, Beatriz creates a safe space for conversations around relationships and confidence. Her videos often address stigmas and taboos with clarity and compassion. Through daily posts, she connects deeply with her Brazilian followers, especially women aged 18 to 34. Her content bridges personal stories and academic insight.

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Her journey began as a passion project during her psychology studies, evolving into a full-time career in digital influence. She balances educational delivery with visual storytelling that resonates with young adults. Whether discussing boundaries or self-love, she infuses her values into every share. Today, she maintains an average of 21 posts per month.

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Beatriz’s message is one of growth and empowerment, backed by numbers that reflect consistent engagement. She ranks in the top 1% of Brazilian influencers in the Sex & Relationships category. Across platforms, her influence score exceeds 9,000 points, a mark of her strong authority. Her trajectory continues upward with every authentic post.

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An Influencer Active on Social Media

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Beatriz Rangel connects with over 7 million followers across TikTok, Instagram, and YouTube, blending professional insight and humor to empower young audiences around wellness, relationships, and self-worth.

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Beatriz Rangel's Social Media Strategy Analysis

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Instagram Strategy – Educating Through Empowerment

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Beatriz’s Instagram is a hub for education, self-expression, and community building. With 3.5M followers, she shares daily content centered on personal growth, humor, and sexuality. Her style blends visuals and relatable storytelling in every post. She currently maintains 17 posts per month, often shared at 11AM.

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Beatriz thrives on Reels, making educational topics feel intimate and authentic. Her videos regularly surpass 1M views, while engagement averages around 25.8K per post. Her consistent tone fosters a safe space for reflection and empowerment. With a 93/100 influence score, her brand safety is rated very high.

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She has a unique balance of consistency, warmth, and purpose. The growth rate on Instagram is strong at +3.23%, with a 109.4K increase in 30 days. This momentum reinforces her role as a key figure in the Brazilian self-care niche. She utilizes strategic hashtags to boost her visibility within the platform’s algorithm.

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Her posting habits remain steady—she uploads every day, most often in the evening. She interacts actively with her audience, often replying to comments and reposting reactions. This two-way interaction reinforces loyalty and trust. She is firmly ranked in the top 1% of influencers in Brazil for Instagram.

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• Username: @bearangel
• Influence Score: 93/100
• Followers: 3.5M
• Activity: 17 posts/month
• Engagement Rate: 0.74%
• Growth: +3.23%
• Average Engagement: 25.8K
• Posting Habits: Daily at 11 AM EST

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TikTok Strategy – Psychology with Personality

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On TikTok, Beatriz shares digestible, vibrant videos that mix education, humor, and trend-savvy content. With 3.5M followers, her short-form content tackles intimacy, body confidence, and emotional health. Her average views reach around 244.9K, and posts often go viral. She averages 3.4 videos per week.

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She applies a smart mix of anecdotes, audio trends, and calls-to-action. Her engagement rate sits at 0.8%, slightly higher than the platform average. With a score of 87.3/100, TikTok remains a key platform in her strategy. Her videos achieve 28.1K average engagement, thanks to compelling hooks.

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Beatriz’s TikToks often feature duets, interactions with followers, and response videos. These strategies amplify reach, encourage audience participation, and help her stand out. Her niche—Sex & Relationships—is gaining momentum, and her ranking reflects that. She consistently performs in the top 1% for Brazil.

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Posting consistently 3 times a week at 11AM, she aligns with peak viewer hours. Her video captions are rich with emojis, bold statements, and inclusive messages. This boosts content performance in the algorithm while building community. TikTok remains essential to her growth and visibility.

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• Username: @rangelbea
• Influence Score: 87.3/100
• Followers: 3.5M
• Activity: 3.4 videos/week
• Engagement Rate: 0.8%
• Growth: 0%
• Average Engagement: 28.1K
• Posting Habits: 3 times a week at 11 AM EST

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YouTube Strategy – Still in Development

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Beatriz’s YouTube is currently underutilized, with only 9 videos and 31.1K subscribers. Her posting pace is slow—just 0.5 videos per month—and her growth is modest at +1.65% in 30 days. Although her engagement is 0, the channel holds potential for long-form series.

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The platform offers a space for deeper dives into topics like relationships, trauma recovery, and psychology. With YouTube Shorts gaining traction, Beatriz could repurpose TikToks here for expanded reach. Her latest video has 131.7K views, signaling potential for high-volume impact. She has yet to unlock the full value of the channel.

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• Username: @beatrizrangeloficial
• Influence Score: 21.6/100
• Followers: 31.1K
• Activity: 0.5 videos/month
• Engagement Rate: 0%
• Growth: +1.65%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Beatriz Rangel's Social Media Influence Summary

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Beatriz Rangel ranks in the top 1% of influencers in Sex & Relationships - Brazil and Instagram - Brazil, with a Favikon Influence Score of 9,105 points. She also holds a position among the Top 25 global creators in her niche, showcasing strong authority in content that blends wellness, education, and entertainment.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor-Infused Education for the Digital Generation

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Beatriz Rangel’s content strategy is built on one core strength authenticity. Whether she’s cracking jokes, responding to followers, or teaching anatomy 101 with memes, her posts are rooted in education disguised as entertainment. This layered approach ensures her content isn’t just shareable—it’s memorable.

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Reachability and Partnerships

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Beatriz Rangel’s community is deeply engaged across multiple platforms, with over 7M total followers combining her Instagram, TikTok, and YouTube presence. Her audience is predominantly based in Brazil, aligning perfectly with Portuguese-speaking brands. Her strong visibility supports high conversion potential.

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Her activity levels are especially robust on Instagram, where she posts 17 times per month and earns a steady 25.8K average engagement. This rhythm allows partners to plan strategic collaborations around relevant campaigns. Her engagement rate of 0.74% ensures consistent audience attention.

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With a healthy mix of daily posting, comment interaction, and relatable tone, Beatriz maintains an open communication channel with her followers. This makes her ideal for campaigns centered on intimacy, empowerment, and self-growth. Her TikTok reach adds an average of 28.1K engagements per post.

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She ranks in the top 1% for both Instagram Brazil and Sex & Relationships Brazil, which increases her visibility in niche-focused partnerships. Brands like PatBO have already leveraged her authenticity and content alignment. Her total growth of +109.4K in 30 days shows expanding reach for sponsors.

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Conclusion: Transforming Social Media Into a Safe Space for Growth and Empowerment

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Beatriz Rangel is more than a content creator—she’s a bridge between psychology and digital culture. By transforming education into entertainment, she has built an inclusive platform that empowers, educates, and uplifts. With an upward trajectory, a loyal audience, and a strong brand voice, Beatriz is undeniably one of Brazil’s most meaningful voices in digital wellness and relationship advocacy.

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View the AI-powered profile

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