Who's Who on Social Media
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Who is Barby Laliter?

Barby Laliter captivates her audience with lifestyle, cooking, and humor-driven content. With millions of followers, she creates engaging videos that keep fans entertained.

March 20, 2025
Jeremy Boissinot
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Barby Laliter: The Social Media Star Blending Lifestyle, Cooking, and Humor

Barby Laliter is a social media personality known for her engaging and relatable content. She has built a strong presence on TikTok and Instagram, where she shares fun and entertaining videos. Her content focuses on lifestyle, cooking, and humor, making her a favorite among Spanish-speaking audiences. With a bright and friendly approach, she connects with followers through challenges, vlogs, and collaborations.

With 4.5M followers on TikTok and 417.2K on Instagram, Barby’s influence continues to grow. Her cooking videos bring easy and enjoyable recipes to her fans, adding a personal touch to each dish. She also creates lighthearted skits and vlogs that showcase her daily experiences in an entertaining way. This mix of content keeps her audience engaged and coming back for more.

Barby Laliter's Angelic Look: A Stunning and Playful Instagram Moment (Source: @barbylaliter, Instagram, November 2021)

Barby’s positive and casual style makes her an appealing choice for brand collaborations. She is highly active on her platforms, posting engaging content that fits well with lifestyle, food, and humor-related sponsorships. Her partnerships range from sponsored posts to product reviews, ensuring brands reach a dedicated audience. With an estimated rate of $5K - $10K per post, she offers strong value for marketing campaigns.

Although TikTok remains her strongest platform, Instagram also plays a big role in her content strategy. She posts a mix of reels, photos, and stories that maintain a strong connection with her fans. While her YouTube channel has been inactive for 4 years, her presence on other platforms keeps her highly relevant. Barby Laliter continues to thrive as a digital creator, consistently delivering engaging content.

An Influencer Active on Social Media

Barby Laliter has built an impressive audience on multiple social media platforms, with her strongest presence on TikTok. She boasts millions of followers across her channels, where she engages users with dynamic and humorous content.

Barby’s Social Media Strategy Analysis

TikTok: The Core of Barby’s Digital Influence

Barby Laliter’s TikTok account is her biggest social media asset, with 4.5M followers and a strong influence in the lifestyle and entertainment categories. She posts a mix of fun challenges, cooking tutorials, and relatable skits that engage her audience. Her videos often feature her friends, adding a social and interactive touch to her content. This combination makes her profile highly engaging and enjoyable for a young audience.

Her TikTok engagement is solid, with an influence score of 86.8/100, an average engagement of 33.4K, and 462.8K average views per video. While her growth has remained stable at 0%, her audience remains highly engaged with her content. She keeps her fans entertained with frequent posts that reflect real-life moments in a fun way. Her lighthearted approach keeps her relatable and authentic.

Barby maintains a posting schedule of around 0.9 videos per week, usually uploading at 8 PM EST for optimal reach. While her content is casual, she ensures consistency by delivering entertaining videos regularly. Her style is dynamic, using music, trends, and humorous storytelling to maximize engagement. This strategy helps her retain a loyal following despite not posting daily.

Her TikTok collaborations are ideal for brands in the food, lifestyle, and humor sectors. With a positive and family-friendly image, she is a great partner for advertising campaigns. Sponsored posts and product reviews on her account get strong reach and audience interaction. Barby’s ability to mix promotional content with organic engagement makes her a valuable influencer.

  • Username: @barbylaliter1
  • Influence Score: 86.8/100
  • Followers: 4.5M
  • Activity: 0.9 videos per week
  • Engagement Rate: 0.74%
  • Growth: 0%
  • Average Engagement: 33.4K
  • Posting Habits: Once a week at 8 PM EST

Instagram: A Well-Engaged Platform for Visual Storytelling

Barby’s Instagram presence complements her TikTok by offering a more visual and interactive experience. With 417.2K followers, she shares lifestyle photos, reels, and IG stories that give her audience a closer look at her life. Her content ranges from cooking posts to humor-filled updates and collaborations with friends. This mix helps her build a strong connection with her followers.

Her Instagram engagement is impressive, with a 3.75% engagement rate and 15.7K average engagements per post. Although her growth has dipped slightly by -0.37%, her content still attracts strong interactions. She keeps her profile lively with a steady posting rhythm, ensuring her followers always have fresh content to engage with. The mix of humor and personal moments makes her relatable and entertaining.

Barby posts 3 times a month, typically scheduling her content at 8 PM ESTto reach her audience effectively. Her use of reels and stories allows her to stay visible despite her relatively low posting frequency. She utilizes Instagram’s interactive features, including polls, Q&A sessions, and live streams. This strategy keeps her followers engaged even between main posts.

For brand partnerships, her Instagram profile is an effective channel for lifestyle promotions and product features. She works well with brands looking to reach young Spanish-speaking audiences in Argentina. Sponsored posts blend seamlessly into her content, making them feel natural and engaging. With strong visual appeal, her Instagram is perfect for showcasing products in a way that connects with her audience.

  • Username: @barbylaliter
  • Influence Score: 80.7/100
  • Followers: 417.2K
  • Activity: 3 posts per month
  • Engagement Rate: 3.75%
  • Growth: -0.37%
  • Average Engagement: 15.7K
  • Posting Habits: Once a week at 8 PM EST

YouTube: An Inactive Channel

Barby’s YouTube channel has been inactive for 4 years, with 33K subscribers and no recent content. While her presence on TikTok and Instagram is strong, YouTube has not been a focus for her. Her past videos mainly included skits, lifestyle vlogs, and occasional cooking content. Due to inactivity, her engagement on this platform is currently at 0%.

With an influence score of 18.1/100, her YouTube channel does not contribute significantly to her overall social media success. Her growth in the last 30 days was -0.21%, reflecting a decline due to inactivity. Unlike her other platforms, YouTube has not been updated with fresh content, causing her audience to migrate elsewhere. However, her strong TikTok and Instagram following suggest potential for a YouTube revival.

  • Username: @barbylaliter4790
  • Influence Score: 18.1/100
  • Followers: 33K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: -0.21%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Barby Laliter’s Social Media Influence Summary

Barby Laliter ranks #67 in Argentina for Video Entertainment, placing her in the top 2% of influencers in the category. On a global scale, she is in the top 1% for Video Entertainment influencers, making her a highly recognized content creator. Her Favikon Influence Score of 8,927 points further reflects her digital authority.

Learn more about the Favikon Methodology here

Content Strategy: A Blend of Entertainment and Lifestyle

Barby’s content stands out due to its lighthearted and engaging nature. She successfully combines cooking tutorials, humor, and lifestyle content, creating a perfect mix for a young, Spanish-speaking audience. Her personality shines through her posts, allowing her to build a loyal fanbase that interacts with her regularly. Her videos are fun, relatable, and designed to encourage audience engagement, making her an ideal influencer for brands in the food, lifestyle, and humor sectors.

Reachability and Partnerships

Barby Laliter is a highly approachable influencer for brands looking to connect with Spanish-speaking audiences. With her 4.5M TikTok followers and 417.2K Instagram followers, she has a strong online presence that guarantees visibility. Her content style is fun, engaging, and brand-safe, making her ideal for sponsorships. She actively collaborates with lifestyle and food brands, ensuring natural product integration.

Her estimated partnership rate ranges from $5K - $10K per post, depending on the platform and campaign type. She specializes in sponsored posts, product reviews, and interactive brand challenges. Since her audience is highly engaged, brands can expect solid interactions and organic reach. Her ability to incorporate promotions into her content makes her a valuable partner.

An overview of Barby’s top influential connections across key industries. (Source: Favikon)

Barby’s content style is bright and positive, ensuring a safe and family-friendly environment for brand collaborations. She avoids political discussions and controversial topics, maintaining a neutral and welcoming image. Her audience trusts her recommendations, increasing the effectiveness of brand promotions. This makes her an excellent choice for businesses seeking authentic influencer marketing.

Her posting schedule is structured, with content going live at 8 PM EST, maximizing visibility and engagement. She prefers working with brands in the food, lifestyle, and humor sectors, ensuring her promotions align with her audience’s interests. Her ability to adapt to trends and social media challenges keeps her content fresh. This flexibility makes her a reliable partner for long-term brand collaborations.

Conclusion: A Fun, Engaging, and Impactful Social Media Star

Barby Laliter is a leading lifestyle and entertainment influencer in Argentina, with a dominant presence on TikTok and Instagram. Her blend of humor, cooking, and engaging content has earned her a highly engaged audience and strong brand safety. While her TikTok and Instagram are thriving, her YouTube presence remains inactive. With a strong engagement rate and positive content, Barby is an ideal partner for brands looking to connect with a young and engaged Spanish-speaking audience. Her ability to entertain while maintaining authenticity makes her a standout figure in the social media landscape.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.