Who's Who on Social Media
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Who is Avery Kroll?

Avery Kroll has established herself as a lifestyle and beauty influencer, particularly within the college community. Her content resonates with young adults, offering insights into personal moments, fashion trends, and wellness routines.

February 26, 2025
Jeremy Boissinot
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Avery Kroll: Captivating College Lifestyle and Beauty Content with a Personal Touch

Avery Kroll is a college student and lifestyle content creator from Arizona, capturing her journey through engaging social media posts. Her content blends fashion, beauty, and personal milestones, offering an authentic glimpse into her daily life. She shares her experiences as a young adult navigating university life, balancing studies with her passion for social media. This mix of relatability and aesthetic appeal has helped her build a dedicated audience.

Her presence on Instagram, TikTok, and YouTube allows her to connect with a broad range of followers, with over 713.8K supporters on TikTok alone. Avery’s posts often highlight her recovery from surgery, personal reflections, and beauty routines, making her a trusted voice in the lifestyle space. She regularly shares fashion inspiration, product recommendations, and daily updates, creating a mix of polished and candid content. Her ability to adapt to trends has contributed to her steady online growth.

Avery Kroll: Capturing New York's Nightlife with Effortless Elegance(Source: @averykkroll, Instagram, January 2025)

Avery has collaborated with several major brands, including Milk Makeup, Sephora, and SET Active, reinforcing her influence in the beauty industry. She incorporates brand promotions seamlessly into her content, ensuring her partnerships feel authentic to her followers. By focusing on engagement and storytelling, she has become a go-to influencer for young adults seeking beauty and lifestyle advice. Her natural, unfiltered approach sets her apart from more scripted influencers.

Beyond her content, Avery is known for her positive energy, ability to connect with her audience, and commitment to creating high-quality posts. Her influence spans across different social platforms, giving her a strong foothold in the beauty and lifestyle community. With her consistent posting habits and genuine approach to content creation, she continues to expand her reach. As she evolves, Avery remains a standout creator, offering a fresh perspective on college life and beauty trends.

An Influencer Active on Social Media

Avery Kroll has a strong presence on TikTok and Instagram, with over 713.8K followers on TikTok and 118.2K followers on Instagram. Her content blends personal moments, fashion updates, and beauty tutorials, making her an engaging figure in the lifestyle and college niche.

Avery Kroll's Social Media Strategy Analysis

TikTok Strategy: Relatable College and Beauty Content

Avery Kroll has built a strong TikTok presence, where she engages her 713.8K followers with lifestyle and beauty content. Her videos include GRWM (Get Ready With Me) routines, daily vlogs, and humorous takes on college experiences. She balances personal storytelling with brand collaborations, seamlessly integrating promotions into her content. This approach keeps her audience engaged while maintaining an authentic, casual tone.

Her engagement rate on TikTok is 3.45%, showing an active and interactive audience. She frequently shares content that resonates with young adults, such as relatable college moments and beauty tips. Her top-performing videos have reached over 1.5M views, proving her ability to create viral content. With an average of 24.6K engagements per post, she maintains a loyal fanbase.

Avery’s growth on TikTok has remained steady, though her rate of increase is currently 0%. She posts daily at 7 PM, ensuring her content stays consistent and fresh. Her ability to keep up with trends and consistently engage with her followers makes her a key player in the beauty and lifestyle space. By maintaining regular uploads, she maximizes visibility and audience interaction.

Her partnerships with brands like Milk Makeup, Sephora, and SET Active showcase her ability to create sponsored content that feels natural. These collaborations align with her personal brand, keeping her credibility intact. By integrating product reviews into her daily routine, she ensures that her audience trusts her recommendations. This strategy strengthens her influence in both the college and beauty communities.

  • Username: @averykroll
  • Influence Score: 87.9/100
  • Followers: 713.8K
  • Activity: 10.3 posts per month
  • Engagement Rate: 3.45%
  • Growth: 0% in the last 30 days
  • Average Engagement: 24.6K interactions per post
  • Posting Habits: Everyday at 7 PM EST

Instagram Strategy: Aesthetic and Personal Storytelling

On Instagram, Avery Kroll shares a curated blend of fashion, lifestyle, and college experiences with 118.2K followers. Her visually appealing posts include snapshots of outfits, nights out, and personal reflections. She incorporates a mix of professional and casual content, keeping her profile balanced and engaging. This strategy allows her to connect with her audience while maintaining a polished aesthetic.

Avery’s Instagram engagement rate is 6.55%, significantly higher than the average for influencers in her niche. With 7.7K average interactions per post, her content resonates well with her followers. She posts twice a week at 6 PM, ensuring consistency in her content delivery. Her storytelling approach makes her relatable, drawing in new followers while keeping her loyal audience engaged.

Despite her strong presence, her growth rate on Instagram is currently +6.37%, reflecting a steady increase. She interacts with followers through comments and stories, fostering a sense of community. By sharing both polished and behind-the-scenes moments, she keeps her content engaging. This balance helps her stand out in the highly competitive lifestyle influencer space.

Avery frequently collaborates with brands such as Milk Makeup, Sephora, and SET Active, integrating them naturally into her content. These brand partnerships enhance her credibility and attract additional sponsorship opportunities. Her ability to create aesthetically pleasing yet authentic posts strengthens her impact in the beauty and lifestyle industries. By continuing to engage her audience, she ensures long-term relevance in the influencer market.

  • Username: @averykkroll
  • Influence Score: 87.3/100
  • Followers: 118.2K
  • Activity: 7 posts per month
  • Engagement Rate: 6.55%
  • Growth: +6.37% in the last 30 days
  • Average Engagement: 7.7K interactions per post
  • Posting Habits: Twice a week at 6 PM EST

YouTube Strategy: Growing a Personal Brand Through Video

Although YouTube is not Avery Kroll’s primary platform, she has 19.3K subscribers and actively posts long-form content. Her channel includes vlogs, Q&A sessions, and behind-the-scenes clips of her daily life. This approach allows her to form a deeper connection with her audience compared to short-form platforms. Her content is a mix of polished videos and casual, unfiltered moments.

Her engagement rate on YouTube is currently 0%, as she has not been active in recent months. She last posted two years ago, indicating that this platform is not a current focus for her. While her past videos attracted views, a lack of regular uploads has impacted her growth. Increasing her posting frequency could help her re-engage her audience and expand her reach.

  • Username: @AveryKroll
  • Subscribers: 19.3K
  • Activity: 0 posts last month
  • Engagement Rate: 0%
  • Growth: 0% in the last 30 days
  • Average Engagement: 0 interactions per post
  • Posting Habits: Once a year at 8 PM EST

Avery Kroll's Social Media Influence Summary

Avery Kroll ranks in the top 4% of TikTok creators in the United States, the top 1% of travel bloggers in the U.S., and the top 3% of TikTok creators worldwide, showcasing her strong influence across platforms.

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Content Strategy: Blending Lifestyle, Beauty, and College Experiences for Authentic Engagement

Avery Kroll’s content strategy focuses on lifestyle, beauty, and college experiences, blending personal moments, fashion highlights, and brand collaborations to engage her young audience across TikTok and Instagram.

Reachability and Partnership

Avery Kroll is highly reachable across multiple platforms, making her an attractive partner for brands in beauty and lifestyle. With 713.8K followers on TikTok, 118.2K on Instagram, and 19.3K on YouTube, she has a broad reach. She actively engages with her audience, ensuring that brand promotions feel natural and well-integrated. Her ability to maintain an authentic connection with followers makes her a reliable collaborator.

Her partnerships include major brands like Milk Makeup, Sephora, and SET Active, which align with her beauty and fashion-focused content. She has tagged Milk Makeup in four posts, SET Active in two, and Sephora in two, showcasing frequent collaborations. These partnerships demonstrate her influence in the beauty industry and her ability to promote products effectively. Brands benefit from her strong audience engagement and relatability.

An overview of Avery Kroll’s top influential connections across key industries. (Source: Favikon)

Avery’s posting habits vary across platforms, with daily posts on TikTok, twice a week on Instagram, and inactivity on YouTube. This frequency makes her a dependable influencer for brand deals that require consistent content delivery. She posts at 7 PM on TikTok and 6 PM on Instagram, ensuring maximum visibility. A well-planned content strategy allows her to effectively promote sponsored products.

Her growth rate is +6.37% on Instagram, but remains 0% on TikTok and YouTube, highlighting areas for expansion. By increasing her activity on YouTube, she could reach an even wider audience. Brands looking for long-term partnerships can benefit from her upward trajectory and strong engagement metrics. Avery’s ability to adapt to different platforms makes her a versatile influencer for various marketing campaigns.

Conclusion: Avery Kroll’s Growing Influence in the Beauty and Lifestyle Space

Avery Kroll has built a thriving social media presence, particularly on TikTok and Instagram, where she shares a mix of beauty content, lifestyle updates, and personal reflections. Her high engagement rates and brand partnerships make her a valuable influencer for companies targeting young adults.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.