Who is Anthony Kennada?

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Anthony Kennada: A Trailblazer in B2B Marketing and Content Creation

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Anthony Kennada is a recognized leader in the B2B marketing industry and a pioneer in defining the Customer Success category. With an impressive career spanning leadership roles at companies like Gainsight and Front, Kennada has been instrumental in creating innovative marketing strategies that not only drive growth but also build enduring brands. His work has earned him accolades as a forward-thinking marketer and strategist, particularly in the competitive enterprise software space.

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As the Founder and CEO of AudiencePlus, Kennada is on a mission to revolutionize how businesses leverage owned media to build loyal audiences. AudiencePlus focuses on helping companies turn customers into communities through content marketing, empowering brands to establish direct connections with their followers. Under Kennada’s leadership, the company is emerging as a leader in B2B content strategy, and his vision for the future of owned media continues to shape industry conversations.

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Kennada is also an Entrepreneur in Residence (EIR) at Grand Canyon University (GCU), where he mentors aspiring entrepreneurs and marketing professionals. This role reflects his passion for giving back to the community and supporting the next generation of innovators. His efforts as a mentor and thought leader further underscore his commitment to nurturing talent and advancing the marketing discipline.

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In addition to his professional endeavors, Kennada integrates his personal values into his work and online presence. Whether sharing milestones in his entrepreneurial journey or offering a glimpse into his family life, Kennada connects with his audience on a human level. This blend of professional authority and personal authenticity makes him a relatable and inspiring figure for marketers and entrepreneurs around the globe.

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Anthony Kennada's Multi-Platform Influence

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Kennada’s social media presence spans three platforms: LinkedIn, Instagram, and X, where he shares content tailored to the unique characteristics of each platform.

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Social Media Strategy Analysis

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LinkedIn: The Professional Network

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Anthony Kennada boasts a robust LinkedIn presence with 31.3K followers, making it his most influential platform. This extensive network positions him as a thought leader in the B2B marketing and entrepreneurial space, where he connects with like-minded professionals and industry peers.

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Kennada's content strategy on LinkedIn focuses on sharing professional milestones, industry insights, and in-depth thought leadership. His posts often include key business achievements, like funding announcements, award nominations, and strategic partnerships, aimed at fostering discussions and building credibility in the entrepreneurial community.

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• Username: @akennada
• Influence Score: 42.9/100
• Followers: 31.3K
• Activity: Moderate (Last post: 1 month ago)
• Engagement Rate: 0%
• Growth: +1.47% (+419 followers in 30 days)
• Average Engagement: 0
• Posting Habits: Posts are sporadic but impactful, with a focus on key announcements and thought leadership.

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Instagram: A Window into Personal Life

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Anthony Kennada’s Instagram account engages a modest yet active audience of 916 followers. The platform allows him to share more personal aspects of his life, creating a closer connection with his audience while showcasing his multifaceted persona.

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Kennada’s Instagram posts blend professional highlights with family moments and lifestyle content. Through carefully curated visuals and captions, he gives followers a glimpse into his personal journey, striking a balance between relatability and professionalism.

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• Username: @akennada
• Influence Score: 49.9/100
• Followers: 916
• Activity: Minimal (1 post last month)
• Engagement Rate: 9.6%
• Growth: 0%
• Average Engagement: 88
• Posting Habits: Focuses on personal storytelling and family milestones.

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X (formerly Twitter): The Conversational Platform

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With 5.1K followers, Kennada uses X to engage with his audience in real-time, contributing to industry discussions and sharing updates on his entrepreneurial endeavors. His activity here is less frequent but still impactful within his niche.

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The content on X is a mix of professional updates, event highlights, and witty remarks. Kennada leverages the platform for quick insights and to spark conversations with his professional network, creating a conversational tone that complements his other social media platforms.

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• Username: @akennada
• Influence Score: 52/100
• Followers: 5.1K
• Activity: Low (Last post: 17 days ago)
• Engagement Rate: 0.02%
• Growth: 0%
• Average Engagement: 1
• Posting Habits: Primarily shares professional insights and links to larger content pieces.

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Podcast Feature: B2B Marketing with Dave Gerhardt

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Anthony Kennada appeared on the B2B Marketing Podcast with Dave Gerhardt, discussing the concept of building a brand as a media company. Episode #145 dives deep into strategies for audience engagement, community building, and scaling content. This feature underscores Kennada’s expertise in leveraging content marketing for business growth.

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Newsletter: AudiencePlus Insights

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The AudiencePlus Newsletter, authored by Anthony Kennada, provides monthly insights into owned media strategies that drive measurable business outcomes. With over 2,699 subscribers, the newsletter delivers practical advice on building communities and scaling marketing efforts, further solidifying Kennada’s reputation as a thought leader in the B2B marketing world.

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Anthony's Influence Through Rankings and Authority

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Anthony Kennada’s Favikon rank highlights his influence within both general and niche categories. He is ranked #50622 in the United States and falls in the Top 42% overall. In the Startups and Entrepreneurship niche, he holds an impressive #2365 rank, placing him in the Top 26%, showcasing his significant reach and authority in his industry.

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Content Strategy: Driving Engagement Through Professional and Personal Storytelling

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Kennada’s content strategy revolves around three pillars: professional insights, personal authenticity, and community building. On LinkedIn, he positions himself as a thought leader, sharing long-form insights and key achievements. Instagram allows him to connect with his audience on a personal level, while X serves as a space for concise and timely updates.

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By aligning his content with platform-specific audiences, Kennada maintains a consistent yet adaptable brand identity. This strategy not only amplifies his reach but also fosters genuine connections with his followers.

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Reachability and Partnerships

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Kennada’s reachability is marked as “Very Easy,” with an estimated sponsored post cost of $175. His content’s authenticity and niche focus make him an ideal partner for B2B brands and startups aiming to engage with a professional audience.

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Kennada’s creator network connects him with some of the most prominent figures and brands in the marketing and entrepreneurship sectors. His network includes influential leaders like Colin Fleming (Salesforce) and Sangram Vajre (GTM Partners), reflecting his active engagement with thought leaders who shape the B2B and SaaS industries.

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Conclusion: Lasting Impact on B2B Marketing and Entrepreneurship

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Anthony Kennada exemplifies the modern creator: a leader who seamlessly integrates professional expertise with personal storytelling. His ability to leverage diverse platforms while maintaining a consistent brand identity has cemented his influence in B2B marketing. As he continues to grow AudiencePlus and expand his reach, Kennada remains a creator to watch in the ever-evolving digital landscape.

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